Rolls-Royce is successful because it has always been adhering to the traditional British art of making cars: simplicity, durability and meticulousness. Therefore, from 1904 to now, more than 60% Rolls-Royce still performs well, which is incredible. The most striking feature of Rolls-Royce is its extensive use of manual labor. In Britain, where labor costs are quite high, this will inevitably lead to high production costs, which is also one of the reasons for the amazing price of Rolls-Royce. Today, Rolls-Royce engines are made entirely by hand. What's even more amazing is that the radiator grille on the front of Rolls-Royce is completely completed by skilled workers with their hands and eyes, without any measuring tools. A worker spends a whole day making a radiator, and then spends five hours polishing it. According to statistics, it takes 15 hours to make a steering wheel, 3 1 hour to assemble a car body and 6 days to install an engine. Because of this, it can only move 6 inches per minute on the assembly line. It takes two and a half months to build a four-door car, and each car has to go through 5000 miles of tests, so customers who order Rolls-Royce usually have to wait patiently for more than half a year. The mascot on the front of every Rolls-Royce: the winged goddess of joy, and her manufacturing process are excellent examples of Rolls-Royce's pursuit of perfection. Sacos, the designer of the Rolls-Royce logo, described his design concept in this way: "The elegant goddess regards the front of the Rolls-Royce as a fountain of pleasure, and the breeze is swaying all the way." This concept and goddess modeling are excellent manifestations of Rolls-Royce's pursuit of Excellence. The production process of this statue of goddess is also extremely complicated. It adopts the traditional wax mold process, which is fully pressed by hand, then polished by hand for at least 8 times, and then put the polished idol into a machine filled with mixed polishing substances for 65 minutes. The completed Statue of Goddess must undergo a rigorous test.

Brand and technology

The plane logo of Rolls-Royce adopts two overlapping "R" s, which are the initials of Rolls-Royce and Rolls-Royce respectively, reflecting the harmonious relationship between them. The double "R" logo is embedded in the upper part of the engine radiator grille, echoing the famous "flying goddess" statue. "Goddess of Flying" officially became the emblem of Rolls-Royce on 19 1. It is said that its opening ceremony was as grand as the first Rolls-Royce rolled off the assembly line. Johnson, the general manager at that time, wrote: "This is an elegant goddess. She represents the lofty ideals of mankind and the ecstatic soul of life. She regards travel as the supreme enjoyment. " Each statue of "Flying Goddess" adopts traditional wax mold technology, which is pressed by hand, polished by hand for at least 8 times, and then put the polished statue into a machine filled with mixed polishing substances for 64 minutes. In fact, after the final manual correction, each goddess is not exactly the same, and it is a unique work of art. At first, the standard of "flying goddess" was silver white. Later, some car owners made it all gold in order to show off their noble status. This noble woman, bearing the painstaking efforts of countless artists, will hide in the engine room when the speed exceeds 80 kilometers per hour to avoid the harm of sandstorms. Just like the production process of the flying goddess, Rolls-Royce has followed the quality of Excellence from the beginning of its manufacture. For example, Phantom I, the oldest model in the exhibition, was made in 1927. Due to the scarcity of metal materials at that time, the first half of the car body was made of the best stainless steel, and cast iron was rarely used. In order to reduce the weight of the car body, the whole rear half of the car body is made of wood. Even so, the quality of the whole vehicle has reached an exaggerated 4 tons. In addition, the interior of maple in the car is all natural raw materials, and the leather seats are still as good as new after nearly a hundred years. This 92-year-old machine can still run today, just like a time machine. From the beginning of the Phantom, the Silver Cloud One of 1958 and the Silver Cloud Two of 1962 are all landmark classics. So far, any product of Rolls-Royce will get the most attention at the auto show. Money doesn't necessarily make you a Rolls-Royce owner. This car-making enterprise is luxurious enough to choose customers. Celebrities in the literary and art circles and scientific and technological circles, well-known entrepreneurs can have white senior government officials at or above the ministerial level, world-renowned entrepreneurs and celebrities can drive silver, while black Rolls Royce is only tailored for kings, queens, heads of government, prime ministers and cabinet members. Rolls-Royce's exquisite craftsmanship and unparalleled pursuit of quality have enabled it to constantly shape the classics of human car-making in the long history. Rolls-Royce pursues the concept of "make the best better, if not, we will create it".