What if you can't talk at the beginning of sales? For people in the sales industry, customers are very important. Without customers, sales performance will be lost, and some interested new customers have not yet clinched a deal. What if you can't talk at the beginning of sales?
What if you can't talk at the beginning of sales? 1 1. Improve my courage. I don't know if you have noticed that there are very few bold and extroverted people who are not good at talking. Some people feel stupid, so they don't like to talk and feel inferior. After a long time, they dare not speak. Therefore, speech is still in its infancy. If you are afraid to speak and have no self-confidence, then you can't be a very good speaker. Dare not speak when starting a business. Later, I was forced to give a speech to my partners every day. After a long time, I am not afraid to speak.
2. Thicken your skin. A thick skin can definitely help you become a sweet mouth. Talking with people is often a battle of wits. Especially on the wine table, stupid people often blush when they are advised to drink. Be defeated. And those who win the final victory are often super-thick-skinned and careless.
3, learn to make amends for yourself, sometimes we will say the wrong thing, at this time many people feel inappropriate, do not know what to do, stand still. From my sales point of view, I should pretend not to say anything at this time and directly talk about the following topic. Or learn to save yourself, tell a joke or something, and hide it. What if you are dumb and can't talk?
4, learn humor, humorous people are often superb. But what I emphasize here is proper humor, which is a kind of humor and promotes the distance between people, not just the distance between men. If women learn humor, they will feel very graceful and cultured. The standard of humor is to master it yourself, not to say some adult jokes is called humor!
5, know how to give others face, many people learn to speak not because they are stupid, but to do a good job in sales. But I can tell you responsibly that there is absolutely no list for such sales. When your language is too sharp, customers will often be speechless and will only dislike you. In life, too, no one likes a person who has the upper hand everywhere.
6. I am used to laughing at myself. What if you are stupid and can't talk? Self-mockery is necessary. Whether a person is a man or a woman, whether he succeeds or fails, he will subconsciously dislike others living better than himself. Some people are smart, can talk, and occasionally laugh at themselves when chatting. After listening, the other person will think that this person has had unsatisfactory places, and then he will have a good impression on you.
What if you can't talk at the beginning of sales? 2 sales skills of sales staff
1, let customers know:
To let customers know about your products, this is the first thing to do in promotion. It is not difficult to do such a thing. Just say a few words to let the customer know after entering the door. In order to let customers know, we should visit, and in order to let many customers know, we should visit more. Promotion is very hard. If you want to succeed, don't be afraid of suffering. Of course, not being afraid of hardship does not mean running around.
Pay attention to the goal, route and steps when running customers. Planned, focused and rhythmic marketing can improve efficiency and increase interest. Don't think that people will buy your products when they know about them. It is not easy to get customers to pay for it.
2. Let customers know:
Knowing doesn't mean knowing, and customers can't buy products if they don't know. What is "understanding"? Only when people know the performance, quality and price of your products can they understand. Only when you make a specific introduction to the product can people understand it.
The problem is that customers are very busy at work and often don't give you much time to introduce them. Can you clarify what you should say in a short time? This is a great test for the sales staff. Another situation is that the customer doesn't want to know about the product you want to sell because he is not interested in it at all. In this case, how to arouse the interest of customers is very important.
3. Let customers trust:
Even if the customer knows the products you introduced, it is difficult to make a purchase decision, because he doesn't know you and your company yet, or he can't trust the products you promote. The more complex or expensive the product, the less likely it is to win the trust of customers.
At this time, you have to do further work to win trust. To win trust, you can't do without the necessary proof materials, but these are not enough. Sometimes, a word, an expression or even a look will make people suspicious. Salespeople must strengthen honesty, because honest people are always more likely to gain the trust of others than dishonest people.
4. Make customers tempted:
Will customers buy your products if they know, understand and trust them? That's not necessarily true. The psychology of customers is very complicated. They may still be wondering whether the product you sell has special value, whether to replace the original similar products with this product, or whether there is any money left on hand.
A clever salesman is good at reading words and minds. Once they discover the subtle psychology of customers, a few kind words may make customers tempted. Salespeople should learn more psychology, not only be good at grasping customer psychology, but also be good at influencing customer psychology. People often say that salespeople often deal with customers, but in fact they often deal with customers' psychology.
5. Let customers choose:
Customers may not buy the products you sell after they are tempted. All experienced customers have a strong sense of choice. After they initially decide to buy your products, they will also think about whether the products of other manufacturers will be more reliable and cheaper than yours.
Some customers will also consider the timing, that is, whether it is appropriate to buy now or later. If the salesman finds that the customer cares about this problem, he should also do some effective persuasion work realistically and appropriately, otherwise the above four moves will be in vain.
6, let customers rest assured:
To reassure customers means to relieve their worries, which should be achieved by publicizing and explaining after-sales service measures. Through perceptual knowledge and rational thinking, once the customer intends to buy the product you promote, the remaining problem is to worry about the quality of the product.
At this point, the sales staff should be good at answering all kinds of questions raised by customers according to the relevant regulations of the enterprise, so that customers can change from worry to rest assured. The publicity and explanation of after-sales service measures can neither be said more nor said less. Don't say that you can't do it, otherwise it is cheating; Don't talk less, the more quality assurance measures customers know, the more assured they are.
What if you can't talk at the beginning of sales? 3 tips for maintaining old customers 1, more preferential measures.
Such as quantity discount, gifts, long-term credit sales, etc. And often communicate with customers to maintain a good and harmonious relationship and harmonious atmosphere.
Tips for maintaining old customers II. Special treatment for special customers
According to the 80/20 principle, 80% of the company's profits are created by 20% of its customers. Not all customers have the same value to the enterprise. Some customers bring higher profit margins, and some customers have longer-term strategic significance to the enterprise. A research report published by Harvard Business magazine in the United States pointed out that customers who patronize many times can bring 20%-85% more profits to enterprises than customers who patronize for the first time.
Therefore, a good management enterprise should subdivide its customers according to its own value and profit rate, and pay close attention to high-value customers to ensure that they can get the special service and treatment they deserve, so as to become loyal customers of the enterprise.
Tips for maintaining old customers 3. Provide systematic solutions.
Not only at the level of selling products to customers, we should take the initiative to tailor a set of suitable systematic solutions for customers, care for and support customers' development in a wider range, enhance customers' purchasing power, expand the purchase scale, or discuss new consumption methods and ways with customers to create and promote new demands.
Tips for maintaining old customers. Establish a customer database and establish a good relationship with customers.
Every day's visit, sincere greetings on holidays, happy weddings, sincere wishes on birthdays and a bunch of flowers will deeply impress customers. The end of the transaction does not mean the end of the customer relationship. It is necessary to keep in touch with customers after the sale to ensure their satisfaction continues.
Tips for maintaining old customers. Communicate with customers in depth to prevent misunderstanding.
Customers' needs can not be effectively met, which is often the most critical factor leading to the loss of corporate customers. On the one hand, enterprises should timely convey the information of business strategy and strategic changes to customers, so as to facilitate the smooth development of customer work. At the same time, collect customers' opinions and suggestions on enterprise products and services, and integrate them into the improvement of enterprise work.
In this way, not only can the old customers understand the business intention of the enterprise, but also the marketing strategy of the enterprise can be effectively adjusted to adapt to the changes in customer demand. On the other hand, we are good at listening to customers' opinions and suggestions, establishing corresponding communication channels for complaints and after-sales service, encouraging dissatisfied customers to put forward their opinions and dealing with customers' dissatisfaction in time.
And from the perspective of respecting and understanding customers, think about problems from the standpoint of customers and adopt a positive, enthusiastic and timely attitude. At the same time, we should follow up with customers and take active and effective remedial measures. A lot of practice shows that 2/3 customers leave their suppliers because they don't care enough about their customers.
Tips for maintaining old customers. Create obstacles for customers to leave.
An effective way to retain and maintain customers is to create obstacles for customers to leave, so that customers are afraid to buy competitors' products easily. Therefore, from the perspective of enterprises themselves, we should constantly innovate, improve technical means and management methods, and raise the transfer cost and threshold of customers; In terms of psychological factors, enterprises should strive to maintain close relationship with customers, make customers emotionally loyal to the enterprise, and have dependence and habitual psychology on corporate image, values and products, so as to establish long-term relations with enterprises.