How do makeup artists market themselves? Makeup artists should not only have excellent technical and professional skills, but also learn to deal with people and get ahead. Otherwise, no one knows that no matter how good the technology is, it will not help. Let's share how makeup artists market themselves.

How do makeup artists market themselves 1 1: professional knowledge packaging

Only through systematic study, mastering solid makeup techniques, continuous learning, self-creation, continuous innovation, and staying at the forefront of fashion can more people believe in you and choose you as her makeup artist.

Two: image packaging

As a makeup artist, you should not be careless, but dress up to be worthy of this job. At the very least, if you are in this industry, you must be beautiful and generous enough so that customers will trust you more.

Three: packaging of works

On the basis of solid professional knowledge, there should be enough masterpieces to take. Some makeup artists have good skills, but they don't pay much attention to leaving photos of their works. As an excellent makeup artist, you must always have materials to package yourself. Take part in competitions, give lectures to students and increase their chips.

Four: marketing promotion

A makeup artist who doesn't know how to publicize is unqualified. With the development of WeChat and various online platforms in Weibo, makeup artists need to learn to use the communication platform of makeup artists to promote themselves. Makeup artists need wedding recommendation, friend introduction, online appointment and communication with customers.

Five: Pay attention to details

Promotion is also a word-of-mouth success, and only when it is done well will there be more repeat customers. Therefore, if you want to package yourself, you must handle the details well. First of all, you should do a good job of cleaning when serving customers. Every customer had better use a clean sponge puff. Before trying false eyelash glue and eyeliner, ask yourself if you are allergic and use substitutes in time. Don't use lipstick and lip gloss directly, use a special small brush, and clean and disinfect it in time after use. After the modeling is completed, you have to pack up your things to do your best.

How do makeup artists market themselves? 1. After several exercises and accumulated experience, after becoming a makeup artist, what we should do is to seize every job opportunity, try different jobs and broaden our horizons and experiences, instead of positioning ourselves in a certain kind of work too quickly and limiting our development and future.

Second, understand the latest market trends and needs, grasp the trends (including foreign and local), learn to observe and integrate different styles and characteristics, boldly try new changes, give full play to creativity, and show a unique personal style that meets the market demand, clothing styles, hairstyles, colors and which colors are more suitable for customers, or within the tolerance of customers. Only in this way can we stand out among many makeup artists and become the most dazzling.

Third, interpersonal network is also very important. Everyone you come into contact with in your work and daily life, including customers of advertising production companies, magazine editors, artist managers, photographers, journalists and other backstage staff, the bride and groom, their relatives and friends, etc. , may become a Bole that will bring you new opportunities for work and career development. Let everyone see your professional skills, enthusiasm for work, honesty, personality and sincere attitude towards people, and naturally many people will appreciate you and your customer network will continue to expand.

Fourth, besides, waiting is always passive. In today's society, the competition is so fierce, and as an excellent makeup artist, you should know how to develop and market yourself, find more platforms or network platforms, and be able to show some of your platforms. Only by being so good at marketing yourself can we create more opportunities for ourselves.

Verb (abbreviation of verb) about service; With the further improvement of living standards, consumption is not only a god, but also your service level, including pre-sales and after-sales, which is determined by the trend of social development.

How do makeup artists market themselves? From the perspective of marketing psychology, customers' consumption behavior can generally be divided into four stages: attention stage (for stimulation), interest generation stage, desire generation stage and action stage (that is, investment consumption action).

1, learn to attract customers' attention. Make-up artists should take the initiative to speak first and lead to the topic, instead of letting customers speak first.

2. Arouse customers' interest. We should make full use of silent communication means, including materials and audio-visual materials, gestures, eye contact and intuitive auxiliary tools such as objects.

3. Stimulate customers' desire for consumption.

4. Urge customers to take purchase action.

First, the makeup artist's verbal and behavioral taboos

There is a reason for the first point. Excellent makeup artists need to improve their self-expression and behavior image at any time.

1, speaking without looking at the customer will expose your inner timidity and make the customer suspicious. Therefore, to overcome the fear, look at each other with natural eyes when you speak, but keep moving your eyes, don't stare at a person all the time, and maintain and show confidence.

2, don't look nervous, slurred speech.

3. Stand accurately and don't make small moves, such as shaking your feet back and forth.

Don't look around or yawn when talking with customers, it will make you look listless and don't interrupt the customer's speech. When the customer was talking, the makeup artist didn't listen clearly and didn't understand. * Take notes and ask again after the customer is finished.

5. Don't break your spoken English when you speak, or spit when you speak.

6. Don't talk big, get carried away, and the main points of sales promotion should be concise. It is necessary to emphasize the main features in a targeted manner. Don't list the advantages in general. The advantages should be introduced one by one, instead of summing up several points to deepen the customer's impression.

7. Never talk about customers' physical defects.

8. Use pause correctly when speaking.

9. Try not to let customers say "no", but let customers say "yes".

Second, the makeup artist should pay attention to the problems when introducing the project or product

Treat customers warmly, generously and happily; The tone must be kind and patiently answer and explain the questions raised by customers; The tone should be smooth and confident;

Cooperate with the customer's understanding progress, let the customer have time to think, and don't rush to finish all the product functions in one breath. Flowers with too much information may not be accepted by customers, but will have a bad influence; Don't exaggerate when introducing, so as not to make a joke.

Try to use customer evidence to explain the characteristics of products, avoid personal subjective assumptions, grasp the psychological dynamics of customer needs, and give customers the opportunity to ask questions;

Learn to let customers touch and feel the products, understand the nursing steps and increase their interest in buying;

Whether explaining or demonstrating, we should strive to be vivid and give more examples;

Customers should immediately answer questions about products (except price questions) to avoid customers losing interest;