The word operation is very popular in recent years, but there are still a large number of people who don't know what operation is and what community operation can bring. What is the community operation in operation today? What is a community? Because human beings are social animals, no one can live alone without the group, especially mentally, so people will inevitably feel lonely and bored in real life. How to eliminate this psychological state, of course, is social. The emergence of community is precisely because everyone needs to socialize. We can simply understand the community as: QQ group, WeChat group, Momo group and so on. We can also popularly understand it as "social+group". But in fact, the real concept of community is: a group of people with the same values/hobbies/characteristics/culture, and they have the same topic. From this perspective, the environment of the Internet community can not only make people get rid of the fear of one-on-one social interaction, but also communicate with people in a relaxed atmosphere, relieve their inner anxiety and depression and satisfy their sense of existence. What is community operation? Community operation refers to connecting group members with certain ties, so that members have the same goal and continuous interaction, and group members have the same group consciousness and norms. Community operators are mainly responsible for managing the community, formulating rules within the group, maintaining the communication environment of the community, organizing group activities and planning activities. In recent years, the popularity of community has also made community operation a new business opportunity. A large number of e-commerce companies have invested in the camp operated by the community and used the community to form private domain traffic. Making short videos depends not on luck, but on methods and skills. Since Ministry of Human Resources and Social Security released the new position of Internet marketer in 2020, short video operators have also added an official title. As one of the four major jobs of Internet marketers, the knowledge of skills and methods related to short video operation is included in the relevant courses of Internet marketers. Network marketing is a new profession born under the influence of the development of the times and the epidemic situation. Published by People's Society, with high gold content and easy entry, you can learn at the age of 18. Good prospects, breaking through the income ceiling, part-time, full-time, employment recommendation. What exactly is an Internet marketer? what can I do? How is the income? How to study for the exam? You can click on the following article, which is very detailed and has a pit avoidance guide: To run a good community, you need to know the following five points: 1. Clarify the purpose of forming a community. Before forming a community, we need to be clear, what is the purpose of building a community, or what is the value of your community to users? This is very important for community members to stay active. A community is not only a collection of people, but also carries the same needs, interests, values and other contents of this group of people. Only by hitting "a demand point" of users can users favor your group and make continuous contributions to your group. 2. Lock the target group of the community. Who is your target user? It determines the way to promote the community and the idea of daily operation. At the same time, the choice of users also needs to meet the purpose of community formation. The higher the matching degree between community positioning and user characteristics, the easier it is to interact effectively with group operators. Therefore, operators may need to pay attention to the following two points when selecting users: ① Whether the target users agree with their products; (2) Whether there are * * * points between users and whether they can produce * * * sounds in some dimensions; 3. Building a community platform needs to be considered before building a group, because now each major platform will have its own group channel for everyone, and then you need to choose the right platform according to your audience. 4. The first step of planning community drainage channels: using the existing accessible user channels, low-profile introduction, targeted one-on-one in-depth communication, conducting a user questionnaire survey to understand the needs of the core population; The second step: choose external channels, put advertisements, take the services provided by the community as gimmicks, and leave group QR codes or personal numbers to attract the target people to actively join; The third step: considering the existence of advertisers or people with general intentions, artificially screen and wash the group. In the process of communication, we should not only achieve the purpose of screening, but also establish mutual trust to pull accurate users into the final group; This group became the most loyal seed group in the early days. 5. To maintain the benign development of the community, we generally need to consider the following four aspects: ① sense of ceremony: let users feel that this group is very standardized and has high standards, and it is a good community; 2 sense of participation: ensure the activity of the community through organized content training and welfare distribution; ③ sense of organization: emphasize the purpose of mutual assistance and coordination among users in the community to ensure the combat effectiveness of the community; 4 sense of belonging: I feel that this community has a group of like-minded friends, which makes the community cohesive. Remember, good technology is a tool, not an end. Whether making short videos, from the media or the community, WeChat and copywriting planning are the most powerful money-making weapons.