Love tea and know autumn is oolong tea. Knowing autumn is as thick as autumn, and incense bakes honey. Headquartered in Shenzhen, Guangdong, Xicha opens a new era of tea with a cup of original cheese tea. As a young, scientific and international brand of new tea chain in China, Xicha combines China's cultural tradition and creative innovation, focusing on presenting high-quality tea fragrance from all over the world and opening a new wave of tea fragrance.

Hi-tea includes cheese tea, seasonal limited edition, raspberry mango family, full cup fruit family, Bobo family, tea ice cream, tea geek limited edition, tea hot wheat, tea food laboratory and other products. The standard storefront style of Xicha is mainly black, white and gray, simple and modern. While increasing the number of stores, it also launched a laboratory store, a black gold store, a pink theme store and a daydream DP store. Under the trend of the Internet, Xicha actively promotes digital construction, uses information platforms to reach more consumers, realizes the integration of ordering, taking tea and taking out food, and creates rich consumer service scenarios in combination with offline stores, thus opening the digital era of the traditional tea industry.