Window display refers to the window display that meets the display purpose of a specific brand window (including the brand's requirements for its environmental function, use function and visual experience). It makes a specific material become an aesthetic object or symbolic product according to its history, cultural context and landscape environment where the building is located, under the conditions of technical and economic feasibility. It includes all the functional and meaningful window displays in the display behavior, and it is also a summary of the psychological activities and performances of window display designers from the conception of window display to the completion of window display. Simply put, the brand window display needs the final use function, and there are certain requirements. And window display is a solution to these needs. The solution is ever-changing, and what can go beyond the original requirements is a good window display!

How to do window display to make the store attractive? The following window display skills tell you.

Window display skills 1, using a large area of color blocks

Man is an animal looking for color. When the color appears in a large area, it is easy to enter the customer's field of vision, and it is difficult to see or not.

Window display skills II. Use repetition

Showing and using repetition in the shop can have a strong aura and play a suggestive role. Using it in the window will make your window more imposing, more shocking and more eye-catching!

Window display skills 3. Use symmetry

Symmetry will give customers a sense of series.

Window display skills 4. Create visual focus

At this time, when we are making a window, we can deliberately create a focus, attract attention and guide them to find it. Looking at goods through graphics will focus on them.

Window display skills 5. Subvert common sense

Breaking the original cognition will produce new things, and people will naturally have strong curiosity in the face of new things. Therefore, when doing windows, it is not attractive to occasionally break the routine and subvert common sense.

As long as the brain hole is big enough, hamburgers can also be used as window props. Even if it is a promotion, don't forget to create eye-catching points, so as not to make customers feel like a hypermarket. Women and children earn the most money in this world. First of all, we should make them have the impulse to buy, catch their eyes and naturally get their buying behavior!

People say that the eyes are the windows of the human soul, and so are the clothes window displays. The shop window is the eyes of the shop and the most attractive place for customers. So we must make good use of this and show our best side to our customers.

You can learn complete display skills in the exhibition * * *, and you can learn about it.

What is visual presentation?

Exhibition is a creative visual and spatial art, which includes all visual elements of retail terminals such as shop design, decoration, window, passage, model, backboard, props, lighting, music, popular advertisements, product manuals, trademarks, tags, etc. It is a complete and systematic collection concept. In short, it is to show its core elements through visualization in the exhibition set, so it is called "visual display".

Learn the relevant knowledge points of display and visual display.

When visual display is recognized as a comprehensive art, its advertising, artistry, ideology and authenticity will make consumers directly feel the true meaning of fashion art. Of course, display is also an important part of visual merchandising, and visual merchandising is definitely not equal to display design. Visual display is an important means to help enterprises make profits. With the needs of social development, a new profession has emerged-visual exhibitor, display designer and window designer. No matter what the real job names of these new professionals are in the enterprise, their professional roles will give full play to all the elements covered by visual commodity marketing, and require them to embody and experience the high added value of commodities and brands to the maximum extent through resource reorganization and optimal allocation in different times, environments and occasions, thus realizing the key points of visual commodity marketing.

Visual display design should pay attention to the following points:

1. Sort out the sales places by brand: which products and brands the boutique plans to sell, which brands are displayed in front of the store, which brands are displayed behind the store, and so on.

2. Put famous brands behind boutiques, attract customers through other unknown high-profit brands, and increase the exposure of these brands in customers' minds.

3. Display goods in the order from bright to dark or from dark to bright, so as to obtain the best visual appeal.

4. Arrange by size, with the small ones in front and the big ones in the back.

5. Jewelry, accessories, etc. These small items belong to high anti-theft clothing items, and it is more appropriate to display them at the checkout counter or in the exclusive accessories cabinet.

It is often said that sales is an art, as well as visual display design and visual merchandising. Doing these two aspects well can add points to your sales.