1. The brand planning manager adopts the mode of "online learning guidance+online examination+submission of professional papers".

2. Candidates use the Chinese version of the textbook compiled (or designated) by the Certification Office for study and review, and take the training exam in Chinese or English. Chinese and English test scores are equally authentic.

3, brand planning manager exam is divided into assistant brand planning manager exam and brand planning manager exam; Senior brand planning manager implements evaluation system.

I. Definition of occupation

Brand planning aims at establishing brands for companies, projects and products.

Mainly through the excavation of the brand building object, find out its core things, and through the hype and packaging of various media, activities and events, enhance the brand value of the object.

Second, the reporting conditions

(1) Assistant brand planning manager and brand planning manager (with one of the following conditions)

1, college degree or above, with more than half a year's continuous practice and internship experience in related industries (provide the original and photocopy of the academic certificate and the original certificate of the company).

2. Those with technical secondary school education have graduated from related majors (administration, business administration, enterprise management, etc.). ) and engaged in relevant industries 1 year or more practice and internship experience. Non-above majors must have more than 3 years of continuous practical experience in related industries (provide academic certificate and original and photocopy of the unit certificate).

3. Students (including self-taught students) with a college degree or above in related majors must study this major for more than 2 years; Other students must carry out more than 80 hours of systematic training according to the syllabus (certificate of completion of training school or certificate of completion).

4. Persons who hold relevant professional qualification certificates (provide the original and photocopy of the certificate) can declare.

(two) senior brand planning manager (must also meet the following conditions)

1. Engaged in related fields or engaged in research and teaching for more than 5 years;

2. Have a bachelor's degree or above or an intermediate title and qualification;

3. Recommended by more than two professors or local training centers;

4. Publish more than two related articles in domestic and foreign journals (including well-known professional websites);