Brand introduction:

189 1 year, Burberry opened its first store in Haymarket, London, England, and it is still the headquarters of Burberry. With traditional and meticulous design style and product production, Burberry was awarded the "Royal Commission" badge by Queen Elizabeth in 1955. Nowadays, Burberry's classic plaid pattern, unique fabric function and generous and elegant tailoring have become synonymous with British style.

In A.D. 1856, the founder Thomas Burberry opened a clothing store in basingstoke, Hampshire, England. 1879, he developed a well-organized, waterproof and breathable twill fabric-gabardine, which was quickly widely used by British pilots and troops because of its durable and practical wearing characteristics.

190 1 year, Burberry designed the first windbreaker. When World War I broke out, the Burberry trench coat was designated as the senior military uniform of the British army. In order to cooperate with the military, the design has also been modified to double-breasted and shoulder-backed, with a thick piece on the back to keep warm, and a D-shaped metal belt ring attached to the waist for storing ammunition, sabers, etc. This windbreaker with the highest practical function, that is, until today, if you look up the word "windbreaker" in the Oxford dictionary, you will find that "Burberry" has become another generation of nouns for windbreakers, which is of great significance! Another classic of Burberry can be said to be a grid of beige, red, black and white lines. Plaid was originally used for windbreakers and first appeared in 1924, with elegant and fashionable tonality. Until today, Burberry's clothing and accessories series can be said to be two classics called windbreakers.

At the end of 1990s, there was a general trend of brand rebirth in the fashion industry, and Burberry began to seek a breakthrough in the big environment. Rose Marie Bravo, the current brand CEO, joined Burberry with 1997, and invited Roberto Menichetti and christopher bailey as design directors. While embracing the previous philosophy, she reinterpreted Burberry's new dynamic philosophy through her unique design thinking. Not only that, the famous photographer mario testino also works for Burberry's fashion advertisements. Together with supermodels stella tennant and Kate Moss, they won many praises in one fell swoop, making the eyes of the whole world turn to Burberry again!

In addition to traditional clothing, in order to cope with the arrival of the pluralistic era, Burberry also extended its design tentacles to other fields, injected classic elements into them, and launched related products, so that the distinguished personality and life taste of traditional England can be continuously extended and gained a brand-new life.