Basic information
Brand name: Rolls-Royce; Alias: Rolls-Royce; English name: Rolls-Royce; ; Country: United Kingdom; Headquarters: Goodwood, UK; Brand type: Europe; Creation time:1906; Founder: Charlie Rouse, Henry Royce; Group: BMW Group.
brand introduction
Rolls-Royce is the world's top luxury car brand, covering car, SUV, sports car and other market segments. The brand was founded in 1906 and is headquartered in Goodwood, England. The founders are Henry Royce and Charlie Rouse, and their initials R are the double R symbol that we are familiar with now. 1884, Henry Royce founded the electromechanical business. 1902, Charles Rawls established and operated his own car dealer company, csrolls &; Co, selling imported cars, at this time the two founders did not know each other.
When the time came 1904, Henry Royce made his first car "Royce". In May of the same year, Henry Royce was introduced to Charlie Rawls and signed a cooperation agreement. The cars produced by Charlie Rice Company are exclusively sold by Henry Royce Company and use the name of "Rolls Royce". 193 1 year, due to the great depression, rolls-royce also owns another top luxury car brand Bentley. Half a century later, the Rolls-Royce brand was finally owned by BMW Group, while Bentley was owned by Volkswagen Group.
Car flags
The airplane logo uses two overlapping "R" s, which are the first letters of the names of charles rolls and Henry Royce, reflecting their harmonious relationship. At first, the double R sign was red. It is said that after the death of the two founders, the logo of Rolls-Royce changed from red to black. However, this statement is contrary to the facts: according to authoritative historical records, the company launched the new logo only to make the style of the whole vehicle look more solemn.
Another traditional symbol of Rolls-Royce, the classical statue of "Goddess of Flying" appeared in 19 1 1, designed by the artist Charles Sacos. It is said that it was inspired by a statue of the ancient Greek goddess in the Louvre Art Museum. The veiled "flying goddess" is light and graceful. Johnson, the general manager at that time, wrote: "This is an elegant goddess. She represents the lofty ideals of mankind and the ecstatic soul of life. She regards travel as the supreme enjoyment. "
Automobile system information
Rolls-Royce cars cover cars, SUVs, sports cars and other fields. Cars include Gust and Phantom, Cullinan in SUV field, Phantom and Yao Ying in sports car field. It can be said that these cars have almost no competitors in their own fields, and the ultimate luxury and unparalleled price make it only a few cars after all.
1. stands for car series: gust.
Guide price: 4.73 million-5.7 million.
As an ultra-luxury four-door sedan owned by Rolls-Royce Motor Cars, Gusteau offers a standard axle version and a long axle version. In appearance, the air intake grille in front of the temples is full of momentum, and the matrix LED light group adopts long strip design, which is quite eye-catching. In the interior, in addition to the excellent luxury atmosphere, a sound insulation and noise reduction technology called "silent formula" by the brand is adopted. In terms of power, it is equipped with a 6.75LV 12 twin-turbo engine, with a maximum power of 57 1 horsepower and a peak torque of 850 Nm, matching the 8AT gearbox.
2. Representative car series: Cullinan
Guide price: 610.00-78,000.
Rolls-Royce Cullinan is the first SUV product of Rolls-Royce. In addition to the most popular gust, Cullinan also has a high demand, among which high brand awareness, accurate product positioning and competitive factors play a great role. In addition, this car has a four-seat layout, spacious rear seats, all seats are wrapped in leather, delicate feel, two-color design, high sense of grade, advanced customized sound, which brings excellent auditory feast and can kill boring time. Looking up, you can also see the gorgeous meteor top, which is extremely romantic and very comfortable to drive.
3. Representing the car system: Phantom
Guide price: 7.9 million-9.2 million.
In the field of ultra-luxury cars, there may not be a second brand like Rolls-Royce in the world that can interpret the extreme to such an extreme! Luxury, art, high-end, identity, quality, advanced technology and super-high brand influence make opponents far behind.
14 years later, everyone has to admit that Rolls-Royce is the trump card in the brand and Phantom is the king in the model! The launch of the brand-new Phantom is a new milestone in the Rolls-Royce family. From the first phantom to more than 90 years now, every car has its noble pedigree and luxurious design, and Rolls-Royce constantly pushes the phantom to the peak of extreme luxury and nobility in Athens.
4. Representing automobile system: Phantom of the Opera
Guide price: 505.00-590.00 million.
Rolls-Royce, as an English car, continues the consistent British style. There are not only noble cars, but also coupe series with superior performance. And this phantom of Rolls-Royce: In addition to the small golden statue on the front of the car, what actually attracts everyone's attention is the design of the door. The carriage door-to-door design is Rolls Royce. Although this car is a double door, it still continues the feature of opening the door forward. This design is also amazing. In terms of power, the Phantom of the Opera Big Heart watched 6.6TV 12, which looked very shocking.