The external marketing system mentioned by the author here mainly refers to the network platform construction and external publicity means of wedding companies. Before this, we straightened out the internal management, so we need to create more business opportunities for us through our external marketing system, find our potential customers and form a bill.

1. Network platform construction

As for the construction of network platform, I hope to think more from the perspective of marketing website. Building a website that both netizens and search engines like can effectively improve the traffic of the website and the customer conversion rate of the website, so that more potential customers can become your real customers. For example, www.cqweiting.com, www.cqxyhd.com and www.cqhgy.com are examples of marketing websites. Interested friends can study it. In fact, the marketing website is simply: good search engine performance+good customer experience.

2. Network promotion technology

There are too many articles about online promotion, so I won't give examples here. How to apply so many promotion methods to the local wedding industry may be more concerned by wedding companies. I think the network promotion strategy of wedding companies can be summarized into three key words: region, wedding, region+wedding.

(1) region

Do you know any famous local portals, women's websites, forums or local websites that young people like? If you don't know, then you are out, and you should make up lessons. If you know, then you know what advertising space these media have, what the price is, and what forms can be promoted for free. Do you know these? If you don't know this, you are behind the times again. As for what to do, I believe you should know by now.

(2) Wedding

Do you know any well-known wedding or female portals in China, including the marriage, marriage and wedding channels of national comprehensive portals? If you don't know, you should take the time to study. Since you are engaged in the wedding industry, I believe your lofty ideal will definitely not be developed only locally. If you don't even know the wedding industry in other places, how can you open up new markets? If you understand, good, you have laid a solid foundation for future development.

(3) Region+wedding service

Simply put, it is an influential local wedding portal. For example, there is a well-known wedding portal in Chongqing-Chongqing Wedding Network. The local wedding portal, focusing on the advantages of weddings and regions, is highly targeted by the crowd. It is a very cost-effective online publicity platform for local wedding merchants.

(4) Promotion skills

Forum promotion: post, brag more in the forum, and then you promote the forum.

QQ group promotion: local QQ group, tell local people what you do.

Search engine optimization: it will be effective without spending money, of course, it depends on how you do it.

Search advertising: spending money will be effective, and of course it depends on the cost performance.

(5) Precision marketing

Network promotion consists of traffic. How to convert traffic into sales volume and improve the conversion rate of website traffic is the main content of precision marketing. Therefore, it is suggested to adopt the network marketing management software of UFIDA-Wangkebao.

Media resources: With this thing, you can do a lot of things, you can advertise directly, you can publicize through soft texts, you can organize group purchases in forums, and you can also cooperate with the media in an activity, but only if you have a good cooperative relationship with the media. Generally speaking, you need to invest a certain amount of money to establish a cooperative relationship with the media from the beginning, and the local wedding website is the first choice for cooperative media.