The living standards of students in our school are generally high. Some students bought themselves a lot of useless things, and some students' second-hand goods are just like chicken ribs-it's a pity to keep them tasteless and throw them away. Its market potential shows that it is feasible to organize students to hold "campus student flea market" activities. He can let students clear out some useless things, and at the same time, he can also let students without fixed income buy useful things at low prices.
First, the effect of the activity.
1. Provide a mutually beneficial trading platform for students in the form of flea market.
2. Advocate frugality and simple lifestyle through this activity.
Second, the prerequisite for activities
1, get permission from the school.
2. Get help and support from student unions, student associations and campus websites.
3. Some students will provide enough funds for the preliminary activities.
4. Get at least x~x students to participate in the activities.
All students participating in the activity must apply for registration to facilitate the organization of the activity.
6. This activity is only for students at school. Registration must hold a student ID card, and resolutely put an end to criminals taking the opportunity to sell stolen goods!
Three. Information about the activity
Time: 20xx year x month x day (Monday and Tuesday) 12 PM~6 PM.
Venue: West Basketball Court of the school.
Organizer: xx Student Union of Business School, xx Campus Activity Network.
Fourth, prepare for activities
1, formed a preliminary planning scheme, and got the support of the school leaders.
Apply to the school for approval of this activity.
3. Plan the site.
Clothing, sports, books and CDs, electronic technology, daily necessities.
4. 10 hold a meeting of participants and management personnel at 5: 00 pm on X day to introduce the venue and distribution.
Verb (abbreviation of verb) activity promotion
1. After the new school library is built, hang a propaganda banner on the barbed wire fence.
2. Make X posters, and widely post 5 posters in various eye-catching places on campus every day.
3. Set up registration points in the school leisure square, the lobby on the first floor of the business school and the entrance of the food street.
Activity rules of intransitive verbs
1. The applicant can be an individual or a group, such as a dormitory.
2. All applicants can get a booth number (divide the booth area according to the quantity of goods).
This activity is based on the principles of fairness and voluntariness. The price is negotiated by the buyer and the seller and can also be exchanged.
4. Speakers, stereos and other noisy machines are not allowed to be used in activities.
5.xx Student Union is responsible for maintaining the order of activities.
Seven. participant
All teachers and students of xx University
Eight, input method
You can register at each registration point and get the venue number.
(Note: In order to prevent false registration, if you are not present at that time, you will collect the corresponding deposit from the participants, and get the deposit back with the charge sheet after the event. )
Nine, the registration time
X days from now or the booth is full.
General analysis of medical market in recent x years, due to the strict control of medical institutions by the state, from the examination and approval of private medical institutions, to the supervision of medical advertisements, to the inspection of medical institutions, the whole medical market in our city has stabilized and the management of private hospitals has developed in a balanced way. Analyze from the following aspects:
1, the media tend to publicize soft articles and news from large-scale hard advertisements, and even cooperate with newspapers to carry out various project activities, such as: beautiful mother activities carried out by xx Hospital, charity activities carried out by xx Red Cross Hospital, free physical examination activities carried out by Long March Hospital, and various activities carried out by Great Wall Hospital constantly grasping social hotspots. This form of publicity is gradually recognized by the general public and gradually becomes the first choice of hospital marketing publicity.
2. Market Development Under the policy form that media propaganda is greatly controlled, the business development of marketers is gradually put in the first place of marketing by medical institutions. The market team of each unit has been growing, and the scope of market business expansion has become wider and wider. Its business objectives are not limited to three counties and regions. The province's market development has gradually expanded, accounting for nearly half of its business turnover.
With the standardized operation of medical institutions, the quality of medical care has gradually improved, and the bad phenomena of private hospitals have gradually been abandoned; Coupled with the good medical services in private hospitals, the ideology of the general public has gradually changed, from initial resistance to recognition, to now receiving treatment in private hospitals. At the same time, private hospitals are also actively negotiating with the government for maximum administrative support, which makes the treatment of private hospitals in medical insurance and social insurance basically the same, so the number of patients in hospitals is gradually increasing. The undercurrent competition of private medical institutions is quite fierce! Second, the analysis of the current situation of the hospital Since we moved into the new hospital, our hospital has made great progress in operation, but there are still many details that are far from matching the scale benefits of the hospital, such as the unified management of the hospital, the number of outpatient visits, the utilization rate of beds, the amount of interventional operations, and the amount of surgical operations. All these urgently need to establish a set of management and marketing system to enrich the operation of hospitals and achieve ideal business performance.
1, unified management After entering the new hospital, due to practical factors such as more detailed disciplines and large personnel changes, there is a certain degree of poor communication between departments, doctors and nurses, doctors and patients, nurses and patients, and hospital leaders and employees, which has a certain impact on specific work.
2. Outpatient volume In terms of outpatient volume, hospitals have always been relatively poor. From the perspective of seven days a week, the number of outpatients on Monday, Tuesday, Wednesday and Thursday is relatively good, with an average of about 20 people, and the other three days are rarely under normal circumstances. Every afternoon, the number of outpatients is not good, and basically few patients come to see a doctor.
3. Bed utilization rate The hospital has X departments and an icu, with a total of about xx beds. Except for April, May, June, 10, 1 1 2, the utilization rate of hospital beds is slightly higher in other months, and the total average utilization rate is only about 50%-60%. Moreover, among the hospitalized patients, not all patients actually receive treatment, and quite a few are medical insurance patients. This hospitalization rate is far from the actual hospitalization rate.
The number of interventional operations and surgical operations in hospitals is increasing steadily, but it is far from meeting the needs of operating rooms and catheter rooms in hospitals at present, and there is a serious shortage of operations in some periods. The marketing department plays an important role in the operation of the hospital. Through the peripheral contact and marketing of the marketing department, the number of patients referred for surgery in the province is gradually increasing, and at the same time, with the signing of the referral agreement of the new rural cooperative medical system in some areas in recent days, more and more patients will be referred. The analysis of the current situation of the hospital may not be completely correct, but it can generally reflect the problems existing in the hospital: low outpatient volume, low bed utilization rate, few operating tables, insufficient external contact of the marketing department and so on. Third, analysis of market-oriented operation of other medical institutions In medical institutions, more and more units are implementing market-oriented operation. The marketing departments of many units have changed from the past media market contact to direct contact with network doctors. For example, provincial hospitals and provincial friendship hospitals have set up marketing departments and made great efforts to carry out market public relations work. At the same time, physical examination centers and examination centers have gradually appeared in this area, and its market development has divided some potential sub-health patients. In the whole market work, the specific ways mainly include:
1, referral commission This is a common way for medical institutions to compete for the market at present, but it is quite different in actual operation. Represented by Zhongshan Hospital, Friendship Hospital and Changzheng Hospital, the referral commission is quite high. In three counties and three districts, many network doctors are actively introduced, which leads to the rapid growth of outpatient and hospitalization rates in such hospitals. Like the Long March Hospital, in addition to the high commission of online doctors, many discounts are also directly given to patients. Some inspection items are charged at half price, and you can also enjoy the corresponding preferential amount with the documents and publicity documents issued by doctors on the Internet. At the same time, they signed a referral agreement with the rural cooperative medical system in three counties, and they can go back to the hospital for direct reimbursement after seeing a doctor in the hospital. Like Tongren Rehabilitation Hospital, the agreement signed with Feidong is that after seeing a doctor, the hospital and Feidong Nong will jointly reimburse and settle accounts, which saves the trouble of patient reimbursement. All kinds of methods are to actively strive for patients and improve the number of outpatients and hospitalization rate.
2. Ways of market development: The hospital has invested heavily in the organization of the marketing department. There are about xx people in the general marketing department, and the relevant facilities in the marketing department are relatively complete, giving full play to the potential in personnel selection and division of labor and giving great support in market public relations.
3. Cooperation with relevant local health units In the case of medical insurance, urban residents' medical insurance and rural cooperative medical care, various medical institutions have taken action and made great efforts to contact. Some units started with the dean himself, contacted relevant local health units, conducted public relations, and finally signed an agreement.
Template model of sales activity planning scheme for major consumer groups Section III xx
1, wedding consumption (wedding wine and drinks, candy and roasted seeds and nuts, bedding and kitchen utensils)
2, long vacation travel expenses (luggage, travel bags, photographic equipment, tourism supplies)
3, suburban spring outing consumption (drinks, namely food, snack food, outdoor products, sporting goods, gardening supplies)
4. Household seasonal consumption (cool home textiles in summer, warm home textiles in season, sunscreen cosmetics in season, cool household appliances in The Last Month Of Summer, moth-proof clothing series, rain gear and condiments).
5. Welfare consumption (group welfare consumption of summer products)
Our promotion should always focus on the concept of "promotion is not only selling what we can sell, but also selling what customers want to buy". Supermarket promotion can only be successful if it caters to consumers' psychology. Based on this, we should tap the potential of suppliers, and reasonably organize corresponding promotional commodity groups according to the needs of major consumer groups in xx.
First, determine the promotion time of the goods.
Compared with other major festivals, the consumption scale of xx Festival is small, and the demand for goods is narrow, so the promotion period of May Day will not be too long. We suggest between x and x days. Considering that some customers travel on May Day and the time when information reaches customers, the promotion period should be arranged from X to X. ..
Second, determine the promotional items
The basic demand of customers is to buy goods at the right price, so whether the items and prices of promotional goods are attractive will affect the success or failure of promotional activities. Generally speaking, there are four options for promotional goods:
1, seasonal goods
2. Sensitive commodities: Sensitive commodities are generally necessities of life, and the market price changes greatly and consumers are easy to feel the price changes, such as eggs and rice. If you choose this kind of goods as promotional goods, the price may be slightly lower than the market price, which can effectively attract more customers.
3. Popular intellectual goods: Popular intellectual goods generally refer to goods with high brand awareness, which can be seen everywhere in the market and are easily replaced. Choosing this kind of goods as promotional goods can often get strong support from suppliers. The promotional activities of stores are combined with extensive publicity of mass media, such as cosmetics, health products, drinks, beer, children's food and so on.
4. Specially supplied goods: mainly refers to the goods that supermarkets develop and use their own brands, which are incomparable in the market. The promotion activities of this kind of goods should mainly reflect the particularity of the goods, and the price should not be set too low, but attention should be paid to the consistency of price and quality.
No matter what kind of goods you choose as promotional items, you should keep in mind two basic points: first, choose the goods that consumers really need; Second, it can increase practical benefits for consumers.
Third, determine the promotion theme and main product groups.
Promotion theme is the focus of attracting customers in supermarkets and the main tool to arouse customers' consumption psychology. Xx plate has several mainstream promotion themes. One is the low-cost image appeal with the theme of rewarding guests and making profits; The second is the appeal of new product promotion with seasonal shopping as the theme; The third is the promotion appeal with the main form of promotion activities as the theme. The slogan of pursuing purpose constitutes the promotion theme in promotional advertisements. The fourth is to take long vacation leisure shopping as the theme; The fifth is to take spring outing and tourism as the theme. For example:
Xx rewards guests, surprise shopping (dozens of famous products have been greatly reduced in price, mainly household consumer goods)
Glorious labor, low price and courtesy (dozens of famous commodities have been greatly reduced in price, mainly household consumer goods)
Have a nice long vacation and mobilize at a low price (travel goods, drinks, snacks, that is, food specials)
Hot summer, low-cost storm (hot summer home textiles, hot summer home appliances, sunscreen cosmetics, drinks)
Celebrate xx with joy and have a cool summer (home textiles, household appliances, cosmetics and drinks in summer).
Xx is happy in the sky, winning prizes in shopping (sales with prizes, scratch cards, etc.). )
Shopping is fun, eat and then take it (game interactive promotion large-scale tasting and buying activities)
Fourth, determine the promotion method.
Promotion mode
From the marketing point of view, there are five promotion methods: personnel promotion, advertising promotion, thematic promotion, public relations promotion and corporate image promotion:
1. personnel promotion: personnel promotion is a direct way for sales personnel to persuade customers through oral publicity and realize commodity sales. Personnel promotion is characterized by two-way communication between salesmen and customers, and its promotion effect is closely related to the promotion skills of promoters. For supermarkets that implement open-shelf sales, shop assistants generally do not need to take the initiative to sell personnel, which will affect customers' independent purchase. However, the clerk must also provide necessary help and guidance to the customers, and have a friendly conversation with them appropriately, that is, ask them to achieve the purpose of promotion by means of service and communication.
2. Advertising promotion: Advertising promotion is a direct way to use various advertising media to convey consumption information to consumers and promote sales. The characteristics of advertising promotion: enterprises unilaterally transmit information to consumers, which belongs to one-way communication, so it is called "pull" strategy. Advertising media include: TV, radio, newspapers and magazines; Signboard; Kanban; Road signs; Poster; Means of transportation; Lighting; Windows; Packaging; In-store POP；; Oral publicity or in-store broadcast; Demonstration; Visual curtain wall; Computer network; Red cloth strip; Leaflets; Poster; DM, etc.
Large chain supermarkets can consider using four major advertising media, but the most commonly used advertising media in small chain supermarkets are: leaflets, signboards, billboards, lights, posters, red bars and so on. By promotion theme:
① The commonly used media for opening promotion are: newspapers, leaflets, radio stations, vehicles, outdoor red bars, posters, POP, in-store broadcasts and press releases.
② The commonly used media for anniversary promotion are newspapers, leaflets, DM, posters, red bars, POP and in-store broadcasts.
③ The commonly used media for routine promotion are: leaflets, DM, posters, red bars and in-store broadcasts.
④ The media used for competitive promotion are the same as those used for conventional promotion.
3. Sales promotion, also known as business promotion.
It is an auxiliary and temporary promotion method, which directly stimulates consumer demand with welfare.
Features: Quick effect but improper use will also have negative effects, which will make customers doubt the authenticity of the quality and price of goods and devalue the value of goods.