Birds? Schmidt wrote in his book Experiential Marketing: "Experiential marketing is to redefine and design the thinking mode of marketing from five aspects: consumers' senses, emotions, thinking, actions and relevance. "This way of thinking breaks through the traditional assumption of' rational consumers' and thinks that consumers are both rational and emotional, and the experience before, during and after consumption is the key to studying consumer behavior and corporate brand management. In the "price-insensitive" luxury goods industry, how to provide marketable products for the wedding crowd? How can department stores with many jewelry brands attract new people's attention ... On the first day of I Do's birth, Hengxin made family rules for I Do, requiring that I Do not only stay in the primary stage of senses, products and services, but also reflect the experience of consumption thinking, emotion and value. Undoubtedly, IDo has been regarded as the carrier of "experiential marketing" since its birth.

Nowadays, pink roses are placed in every I Do store, and theme cultural areas related to marriage and love are set up, such as "Golden Wedding" movie screening and marriage declaration wall. In the flagship store, there is a special proposal area for couples to pass on their feelings and exchange tokens. Pink is the main color of I Do shop, even the waiter's tie is no exception. This is precisely because of the meticulous market research in the early stage that pink and white were finally determined as VI image colors, because "no girl doesn't like pink".

Today, with the homogenization of jewelry brand stores, I Do experiential marketing activities are attracting widespread attention in the jewelry industry because of its relative systematicness and innovation. IDo gives consumers a unique experience, which makes I Do different and different.