Juicy Couture is a fashion brand in California, USA, mainly engaged in women's wear, men's wear, children's wear, sports and leisure wear, pet clothing, bracelets, watches, bags, perfumes and so on. It was founded by Pamela Skast-Levy and Gera Nash in 1999.
The crown logo (indicated by red arrow) and Juicy Couture brand (marked by red circle) on the clothes are shown in the following figure.
The crown logo on the shoes (shown by the red arrow), Juicy Couture brand (shown by the red circle), as shown in the figure below.
Juicy Couture initially designed only comfortable casual sports women's wear, which was very popular on the west coast of the United States. Soon, with the street photos of stars wearing Juicy Couture women's clothes constantly exposed in entertainment news, the brand Juicy Couture has also become a favorite brand of American girls.
In 2002, Juicy Couture expanded its product line and its design field extended to men's wear and children's wear. At the same time, the women's collection also extends to bags, shoes and jewelry accessories.
Extended data:
Is it juicy? Couture and Jacob, two major women's clothing brands, have closed down overseas.
Fifth, Pacific sold its brand Juicy Couture to ABG, a brand acquisition management company, at a price of10.95 billion US dollars last June. Since ABG's business operation is mainly based on brand management, the reason for buying Juicy Couture is more because it is interested in the brand "Juicy" than in the operation of clothing retail.
So according to protocol no.5. Pacific operated Juicy Couture flagship store and specialty store until June 20 14. Since the end of last year, Juicy Couture counters in the United States and Canada have been clearing goods and preparing to close. It is reported that specialty stores in the United States and Canada are clearing goods, and some of them have closed.
20 13 after the divestiture of Lucky Brand and Juicy Couture, the American clothing group Fifth &；; Pacific Companies, Inc. officially became a single brand company and decided to change its name to Kate spade &；; Company, which shows the strong breakthrough of luxury brands in the world.
William McComb, CEO of Kate Spade, said that the growth momentum of Kate Spade's handbags and small leather goods is very strong, and the repeat purchase rate of young consumers targeted by Kate Spade is high. In recent years, the purchasing power of China market has accelerated the expansion of these brands in China.
References:
Baidu encyclopedia-juicy women's dress
References:
People's Network -Juicy Couture and Jacob, two major women's clothing brands, have closed down overseas.