Judging from the current situation of the domestic advertising market, this film must be made of film, because the domestic digital cinema machine market is still very small, and film customers of this scale must want film.

If it's a video camera, not to mention tens of thousands of yuan, even a TV camera with hundreds of thousands of yuan won't do, because the border is too small, and the depth of field effect of the big scene can't be arranged at all. Moreover, the customer can't let you shoot with a camera. Whether it is live broadcast or TV, such an advertisement will cost tens of thousands of yuan at a time. Who cares about the cost of pre-shooting?

There are several devices that can make this film:

1, film: body+lens, the grade is very low, and the price can be around 10,000 yuan. Of course, there will be hundreds of thousands of expensive ones, but you can't see the difference in effect on Youku. According to the film ratio of 1: 4 35mm, the film cost is about10-150,000.

2, digital movie machine: the cheapest red one, body+lens+record150-200,000 yuan can be done. Expensive Sony, Panasonic, professional lens, full set 1 10,000 yuan.

3, SLR digital with high-definition camera: body+lens+recording 20,000-50,000. The disadvantage is that the power supply capacity is poor and it is more troublesome.