"If the dream is drunk, every cup of monthly poetry is fragrant. A beautiful story of Yangshao is the proudest of Qianlong. "
"In the past, the soil turned into hills, and now there are many poetry friends. But you don't need Lian Po Lin Xiangru to make painted pottery wine. "
"The sunset shines on cypress trees, and guests come to meet poets. That year, I stopped going to Gequanquan and went to painted pottery to put wine. "
"In the past, the Qin-Zhao alliance, Liquan bouquet. Today, Mianchi invited friends again, and poetry and wine were drunk. "
"Carry forward the quintessence of the country and dare to take responsibility. Yangshao Poetry Club will open today. Shang Yun raised his pen to express justice, and the ink was full, Xiang Tao. "
"Satellite in the sky, satellite and wine star, all by the gentleman. I have listened to music for thousands of times, and my poems are immersed in Xiang Tao and Changfeng. "
2. Poems about Henan let you sit at a banquet and send Yan Henan to Yechangshui (the word at that time) (Cen Can)
Jiao song urgently controls miscellaneous hair, and silver candle and gold cup reflect Cui eyebrow.
In this way, the monarch and the landlord can send each other, while the river shade is waiting for death.
Everyone in the spring city is drunk, and the wild flowers are deep in the horse.
Send a message to Shan Weng Road and win it today.
At the banquet, the piano player (Cui Jue)
Seven strings and five tones are cold, and this art has been difficult since ancient times.
Only Henan Housing Law has always pitied Dong.
Two Memories of My Brother (Du Fu)
When I heard about my brother, I was hungry and cold next to Jeju. I am outnumbered, so the soldiers can't see the reason.
Recalling yesterday's crazy rush, I always feel sick and worried. That is, there are thousands of hates today, but * * * water flows east.
And I like Henan's decision not to ask Ye Chengwei. Who's here after many battles? I hope you will come back in three years.
Flowers in the garden are spontaneous, and birds fly in spring. Being isolated from people for a long time, things are rare.
3. Historical allusions of Yangshao wine, the origin of Yangshao wine Since its birth, Yangshao wine has been rooted in the birthplace of culture and deeply integrated into the long history of China for 6,000 years.
Such a long and complete wine culture is really rare. Yangshao wine is named after Yangshao culture, which inherits traditional brewing technology and is refined by combining modern biotechnology. As soon as it came out, it was warmly welcomed by consumers and sold well.
Ouyang Xiu, a famous writer in the Song Dynasty, wrote in the poem 1063 "Send Xu Wudang": "There are flowers in the garden and flowers in the city. Listen to running water in the morning and drink green curtains at night. "
The meaning of drunkenness is not in the mountains and rivers, but in Yangshao culture and famous wine! Su Shi, a great poet in the Song Dynasty, was brilliant, but he was addicted to alcohol. He mentioned alcohol in many places in his poem. It is such a poet and alcoholic who has an unusual relationship with Mianchi, the birthplace of Yangshao culture. Su Shi once wrote the poem "reminiscing about the past and living in the pool": Where is life? It should be like stepping on snow mud with one foot.
Fingers and claws were accidentally left in the mud. What did Hong Fei do? The old monk is dead and has become a new tower. There is no reason to look at the old topic with a broken wall. Remember the rugged past? The road is long and the donkey hisses.
4. What are the poems praising Henan? 1. The Yangtze River flows eastward, and the waves wash away heroes. _ _ _ _ Yang Shen's "Linjiang Xianzi, Rolling the Yangtze River and Crossing Water East"
Interpretation: As the Yangtze River rolls eastward, how many heroes disappear like flying waves.
2, independent cold autumn, Xiangjiang North, Orange Island. _ _ _ _ Mao Zedong's "Qinyuanchun Changsha"
Commentary: On a crisp autumn day in late autumn, I stood alone in Orange Island, watching the clear water of Xiangjiang River slowly flow northward.
Phoenix, who used to play here, named this place after them, but now it has given up and came to this desolate river. _ _ _ _ On Li Bai's "Nanjing on the Phoenix Terrace"
Commentary: There was once a phoenix swimming on the Phoenix Terrace, but when the phoenix went to Taiwan Province, the river was still flowing eastward.
4, the birds on the river wall are too white, and the mountains are blue and white. _ _ _ _ Two Poems by Du Fu
Interpretation: The blue river reflects the snow-white feathers of waterfowl, and the gloomy mountains and red flowers set each other off and are about to burn.
5, three or two peach blossoms outside the bamboo, Chunjiang plumbing duck prophet. _ _ _ _ Su Shi's Riverside Night Scene in Hui Chong/Riverside Small Scene in Hui Chong.
Interpretation: Three or two peach blossoms bloom outside the bamboo forest, and ducks swimming in the Chunjiang River know first.
6. Leaves fall like the spray of a waterfall, while I watch the long river roll forward. _ _ _ _ Du Fu's Ascending the Mountain
Interpretation: Endless trees are rustling leaves, and endless Yangtze River water is rolling in.
7, even the sea level spring tide, the sea bright moon tide. _ _ _ _ Zhang's "Moonlit Night on the Spring River"
Interpretation: In spring, the river is mighty and connected with the sea. A bright moon rises from the sea, as if spewing out with the tide.
8. On the river between the green maples, the autumn sails are getting dark, and there are only a few old trees beside the white God wall. _ _ _ _ Gao Shi ordered Li and Wang to be demoted and transferred to middle summer and Changsha.
Interpretation: In autumn, solitary sails float far away on the breeze river, yellow leaves fall on the edge of Baidicheng, and ancient trees are rare.
9. May I ask about the river tide and sea water? What are your feelings and your heart? _ _ _ _ Bai Juyi's "Langtaosha, Sorry, River Tide Sea Water"
When men and women confide in each other, they feel that the other party is not as punctual and trustworthy as the tide, and they don't know if the sea is deep until they miss it.
10, the rustling leaves send a cold sound, and the autumn wind on the river moves guests. _ _ _ _ Ye Shaoweng's Night Book
Interpretation: Several children at home are still playing cricket with great interest! The light is still on in the dead of night, and I refuse to sleep.
5. The ancient poem about Yumenguan Tang * Wang Zhihuan's "Liangzhou Ci" has a yellow sand far away from the white clouds and an isolated city-Wan Ren Mountain. Why should Qiangdi complain about Liu? Spring breeze is not enough for Yumenguan. Tang * Wang Wei's "Weicheng Qu" Weicheng is rainy and dusty, and the guest house is green and willow. I advise you to drink more, there is no reason to go out to the western paradise. Looking at Yumenguan, I gave many honors and thanked several classes. The wind and dust hasten the hoary head, and the years damage the face. Autumn geese are low, and the bay is frightened. Shuang Hu is like a sword, and Han Yue is like a knife ring. Don't stand behind the tree, you will miss it several times. Tang * Wang Changling's Joining the Army Qinghai Changyun Dark Snow Mountain Lonely Tang * Hu Ceng's Lonely Lonely Yutong has its own atmosphere, but he did not return when he joined the army. The dust outside the door condenses on Zhang Laoting, and the fragrance at the water's edge is extinguished by the platform. In jathyapple, the windows are open, and in the spring breeze, the curtains are rolled up. Wan Li is lonely and loyal, and his heart is exhausted. Tang * Hu Ceng's "Ode to the Epic Yumenguan" Xirong dares not cross the Tianshan Mountains and will be a white horse. He stopped at midnight. Ma ce and the knife circle. Chun Xue belongs to Qingling Mausoleum, and the Yellow River in Wan Li goes around Braque Mountain. "Guan Shanyue" by Tang Li Bai has a bright moon hanging high in the sky, with a vast sea of clouds. Thousands of miles of winds have blown the battlements of Yumenguan, and China people are marching on the road, while Tatars are peeping at the blue waters of the bay. No one went back to where they had fought. Looking at the border town, homesickness is bitter. When high-rise buildings light up at night, they shouldn't sigh idly. Yuan * Zhang's "Double Tone Indulge in the East Wind" class. Lu Ji has a huating sigh Zhang Jianzhi is always in trouble. He made perilla four or five times and lived a long life. Therefore, he is lazy to be famous. Qing * Yang Changjun's "Frontier Ci" has not returned to the west, and Huxiang children are all over Tianshan Mountain. Newly planted willows are three thousand miles away, and the spring breeze is blowing.
6. Answers to riddles, sayings and poems about wine: The author's note on wine is arranged to make waves. Wu Ronghang's wine flag fluttered in the wind outside the window. Du Yucheng's spring rain keeps avoiding the wine village. In front of the village, the wine flag is hung obliquely, and Zhu sells wine in Daiyue. The stars are scattered, the autumn rain is silent, the lights are dim and the wine is half drunk. Zhou Shuhuai and Wang Youtang drank the wine alone. At the time of parting, there is no alcohol. Zhang Lihe dried the wine. It's dusk. You can buy wine to see Weishan Lake. You can push it to the wine. You can't get drunk. Qiu Chunmu's wine is dry. I want two chickens. Wang is drunk. No one is allowed to drive. Mr. Zuiyin is bitter in his heart. Song Qing's drunken machine is like a bottle of Chardonnay. He's crazy. He was absent-minded after drinking. Invite Qiu Chunmu to play chess after drinking. After drinking, he must be careful with tincture Liu Dexin's words after drinking for one year. Remember to match the wine flag before drinking, like painting the dance in front of the shop. Friends of fair-weather said that brothers jiaozi and Chen spilled wine and met again after the banquet was over. The refreshing wine dried up at dusk. Wang Youtang, a gentleman who hasn't finished his work, will drop the teardrop wine after drinking. Mr. Bai watched Wu Qi leave and drank a bowl of wine from his mother. After drinking, Wu Qi was embarrassed in Man Qing and talked about the hero * * * cooking wine. How does Cao compare Liu Zhang's Mei Yin to San Jiu? After brewing, Sichuan Wu Zhichun is crispy, and three friends and four friends are every other day. A bowl of wine and meat jiaozi Li Yuxian put wine to kill the chicken to welcome the distinguished guests. Chen is drinking wine in front of the hall. The shadow of the tiger on the fairy shore is close, the moonlight is boundless, and the wine flag in front of Xinghua Village hangs obliquely. Chen Nianjie went to a hotel in Guangxi, bought wine in the moonlight by a lake and gave it back to his friends. Xie Canxing and Brewmaster signed a contract to provide wine in the Gaozong Huanshen Tree.
Looking at the rotten grass outside the garden and listening to it, the voice is sad. After ten years of suffering, I came to drink as a song and didn't like it. After drinking six tricks, Zhang said it was a chicken, and Luoyingdong people lost their manners when they touched wine. The wine is not turbid with tears, and the drunk is not awake. Quenched Guo Longchun wine floats. Liu Chen Qingyun hangs a wine flag in front of Ke Guozhen's village building to show the ancient famous wine of Fusang. Spring is full of water. On the contrary, Pan Yulin's wine is good, and he is happy and mellow in the boundless moonlight. Qiu Chunmu, the former village captain whose wine flag hangs obliquely, has a wine monument. Wang Neng's father has a lonely sail and half shows the scenery of Taoyuan. Enjoy the fallen flowers, overflow the wine curtain, dry Weng liquor, sober up, sell wine, invite the moon to accompany him, Wu Chuhong buy wine, go to Moon Lake, and Xue Zu comment on a song after drinking, without atmosphere. As a chemical term of thirst-quenching phenol in Zhang Weiping, the wine is crispy every day. Zheng Baichuan blended and sold wine without water. Zhu Ying's wine is dry and lonely. After drinking, Qiu intends to have a wine meeting with Wu, while Fengyue is still in the lake. Wu finished drinking water, while Cai continued to drink all day. Changchun Cai has the names of wine in a cup, morning song, warm wine and Hua Xiong crack, and the mystery after drinking is unprecedented. Zhang Weiping chemical products have no wine and no banquet. Zhang Chunyan Yi 'an's Dream of Red Mansions has the name of wine to consider. Wu's poems and glasses are staggered. Wang Huoshan's southern wind instrument, cold beer, cold assorted cold mats, Liu Yingkui's summer supplies, and Li Guolian's mysterious wine in a tuxedo all come to mind. The Eight Immortals, a Chinese medicinal liquor written by Huang Huannan, is the penultimate Dream of Red Mansions written by Jiao Da Fan Mian. As soon as I saw it, the wine began to talk nonsense and be free and easy. After drinking, yujiang county Hong, the hardware brand of wine, sang the first song "Cool Brother Ling Bo". The new words inquired about WU GANG's ownership. WU GANG holds out osmanthus wine, and his calligraphy terms are distinct. Yangshao wine is produced here, attracting saliva to flow out. Battery Wei Qiang's daily necessities, the drunkenness of the imperial concubine, the songs of the wine merchants, and the rotten wine. This music is a song for wine. This music is a song for wine. This music series is a wine suite. A pot of muddy wine is a happy pleasure. This wine is a kind of
7. What poems praise Henan? The Yangtze River flows eastward, and the waves wash away heroes?
_ _ _ _ Yang Shen's "Linjiang Xianzi, Rolling the Yangtze River to the East and Passing Water" is independent in cold and autumn, Xiangjiang River goes north, and Orange Island. _ _ _ _ Mao Zedong's "Qinyuanchun" Changsha Phoenix once played here, so this place was named after them, and now it has been abandoned in this desolate river.
_ _ _ _ Li Bai's "On Landing in Nanjing to the Phoenix Terrace", the Jiangbi bird is too white, and the Blue and White Mountain is burning. _ _ _ _ Du Fu's Two Poems is a river of no return, a romantic figure through the ages.
_ _ _ _ Su Shi's "Niannujiao Chibi Nostalgia" is a peach blossom outside the bamboo, a duck prophet on the riverside. _ _ _ _ Su Shi's "Hui Chong Riverside Night Scene/Hui Chong Riverside Small Scene" leaves fall like the spray of a waterfall, and I watch the long river always roll forward.
_ _ _ _ Du Fu's "Ascending the Mountain" is even in the spring tide, and the bright moon on the sea is born in the tide. _ _ _ _ Zhang Chunjiang spends a moonlit night, the autumn sails on the river between the green maples are getting darker, and there are only a few old trees at the edge of the city wall.
_ _ _ _ Gao Shi's "To Li and Wang, the deputy governors, demoted to Xiazhong and Changsha", do you love Jiang Chao and the sea? _ _ _ _ Bai Juyi's "Waves on the sand, excuse me, the tide of the river" sends a cold sound to the five leaves, and the autumn wind moves the guests on the river. _ _ _ _ Ye Shaoweng's Night Book I live at the head of the Yangtze River and you live at the end of the Yangtze River.
_ _ _ _ Li Chi Ngai's "I live at the head of the Yangtze River" Who first saw the moon by the river? When did Jiang Yue take the photo at the beginning of the year? _ _ _ _ Zhang's "Moonlit Night on a Spring River", when the sun rises, the river is brighter than fire, and the river is as green as the blue of spring. _ _ _ _ Bai Juyi's "Remembering Jiangnan Good" How many things have risen and fallen through the ages? Youyou
The Yangtze River stretches as far as the eye can see. _ _ _ _ Xin Qiji's "Nanxiangzi Deng Jing Kou Gu Bei Ting Huai" The sun sets in the water, half river rustling, half river red.
_ _ _ _ Bai Juyi's "Mujiang Song" The Yellow River is far above the white clouds and is an isolated city, Wan Ren Mountain. _ _ _ _ Wang Zhihuan's "Two Liangzhou Ci Poems, the first part" Emei Mountain in the first half of autumn, Pingqiang River reflected.
_ _ _ _ Li Bai's "Emei Mountain Moon Song" A boat, a bamboo cloak, an old man fishing in the cold river-snow. _ _ _ _ Liu Zongyuan's "Jiang Xue" The stars are leaning down from the open space, and the bright moon is flowing downstream.
_ _ _ _ Du Fu's "One Night Abroad" is composed of nine songs, the Yellow River and Wan Li sand, and the waves sweep away the wind from the horizon. _ _ _ _ Liu Yuxi's "Langtaosha, Jiuqu Yellow River Wan Li Sand" Bai Di Caiyun said that Jiangling was returned in one day.
_ _ _ _ _ Li Bai's "Early Release of Baidicheng/Baidixiang Jiangling" I would like to cross the Yellow River, and the ice choking ferry will be full of snow in Taihang Mountain. _ _ _ _ Li Bai's "Walk the Line", the mountains cover the day, and the sea drains the golden river.
_ _ _ _ Wang Zhihuan is in the Heron Villa, but I look home, and the dusk is getting darker? The river is shrouded in mist, which brings people deep melancholy. _ _ _ _ Cui Hao's "Yellow Crane Tower/Climbing the Yellow Crane Tower" Third, the east of Wan Li River enters the sea, and five thousand mountains climb skyscrapers.
_ _ _ _ Lu You's "Autumn Night Fenmen Xiao Qing" I climbed to the top. I have looked around the world, and the rivers are endless and never return. _ _ _ _ Li Bai's Lushan Song comments on how wide the sky is, how close the trees are, how clear the water is and how close the moon is! .
_ _ _ _ Meng Haoran's "Sleeping in Jiande" ... Night gives way to the ocean of the sun, and the old year melts in freshness. _ _ _ _ Wang Wan's "A berth at the foot of Beibao Mountain".
8. The answers to the advertising words about "selling wine" are as follows: 1, the most contemporary "a little red among the green trees" (Lido special beer) 2, which is famous for the ancient brewing of ancient wine in China, 3, making friends all over the world after drinking ancient wine, 4, drinking Yangshao wine, Chinese culture, 5, drinking Confucius Banquet wine is the world, 6, and there is no such phoenix. Mount Tai is famous at home and abroad. It is famous in Kyushu. You must climb Mount Tai to China. You must drink Taishan wine. 8. Chinese people drink on credit. 9. lanling wine tulip jade bowl brings amber light but intoxicated the owner. I don't know where my hometown is, China famous wine Shuanggou Daqu 1 1, playing chess and drinking Gujing Distillery 65438. Only professionals go to Imperial Capital (Imperial Capital brand whisky) 13, see vitality through green (Huiquan beer) 14, and taste "Son of the East" as the advertising word of the oriental giant (Maotai Oriental Son Wine), also known as advertising word, which has broad and narrow meanings.
Broadly speaking, advertising words refer to a kind of propaganda language that introduces goods, culture, entertainment and other services to the public through various media and posters, including the title and text of the advertisement. Advertising language in a narrow sense only refers to the title part of the advertisement.
Mbth message is a famous Chinese advertising word, which defines the title as the soul of advertising and the main tool to attract readers. A survey in the United States shows that people who read headlines are five times as likely as those who read the full text of advertisements. This shows the importance of advertising headlines.
? Stylistic features The function of advertising First of all, we should understand the stylistic features of advertisements from their functions. Advertising is a tool and means of marketing, and the marketing function should be regarded as the intrinsic function of advertising.
Marketing is inseparable from communication, and communication function is the most basic function of advertising. Advertising plays a role in promoting, persuading, enhancing and prompting through the dissemination of information. Generally speaking, advertising language is a short slogan that is repeatedly used in advertisements for a long time in order to strengthen the impression of the target on the enterprise, product or service. It should be based on long-term sales interests to convey a long-term unchanging concept to consumers, so let's analyze the stylistic features of advertising language.
? Concise and clear advertising language should be concise and to the point, grasp the key points, and have no superfluous words. If it is not short, it is not convenient to repeat, remember and cycle.
There are not too many requirements in the form of advertising language, which can be single sentence or antithesis. Generally speaking, the number of words in advertising language should be 6- 12, and generally not more than 12.
We can see such examples everywhere, and the advertisements that can be widely circulated in society are basically short. For example, the slogan of Haier Group, a well-known national enterprise in China, is "Haier-Sincerity Forever"; Ericsson mobile phone "communication is love"; Nike "just do it"; ; Head & Shoulders shampoo "dandruff disappears, hair is more outstanding" and so on. At least one word, such as IBM's "Xiang", is very concise.
It is in response to that sentence: "Concentrated is the essence!" Easy-to-understand advertising text must be clear and simple, easy to read and use, in line with the trend, and the content should not be too abstract, so that people with general education can accept it. Advertisements should use words and expressions familiar to the target audience to make sentences fluent and clear.
Avoid using new words, neologisms, professional vocabulary, obscure words and words that are easy to cause ambiguity. Can't play word games, just pursue rhyme.
Citizen Watch once used such a slogan, "High quality, high quality, new global praise, internationally famous watch Citizen", which gave people a very obscure overall feeling because of its excessive pursuit of smooth ups and downs of phonology, and was the failure of Citizen Company. The advertising language of some companies is widely spread because of its simplicity and closeness to life.
For example, the well-known Nestle coffee advertisement is "delicious", which seems to be that a relative or friend recommends her favorite to you with a knowing smile, which is easy to understand and kind. Similar examples are Wahaha's "Mom, I want to drink" and so on, which sounds like something that happens around us every day.
It not only publicizes the products, but also facilitates the circulation. The catchy advertising language should be fluent and catchy, with proper emphasis on pronunciation, intonation and phonological collocation, so as to be readable and grasp the eyes and hearts of the audience.
It is not difficult to find that many advertising slogans are rhyming, such as "Nongfu Spring, a little sweet", "Good air conditioning, made by Gree" and so on. Be clear at a glance.
Novel and unique, we should choose the advertising language that can provide the most information and work hard on the word "new". Such as new uses, new designs and new styles of new products or old products.
The expression of advertising language should be unique, the sentence situation and expression method should be clever, and it is forbidden to copy it mechanically. Appropriate epigrams, puns and two-part allegorical sayings can be used to cater to the audience's curiosity and imitation desire and arouse the soul. For example, a telephone call "Don't miss the opportunity" skillfully uses the pun of the word "machine"; For example, the two sentences before and after "Wan Jiale, Wan Le Jia", which were widely circulated in previous years, used truth and loopback, which not only contained the brand name but also catchy, and the meaning of "Wan Le Jia" was very warm.
A successful advertisement-the sentence "Mom, I can help you with your work" in Diao brand washing powder not only conforms to the product function, but also reflects the deep affection between mother and child, which touched many people. ? But in the pursuit of uniqueness and relevance, we should pay attention to the appropriate choice.
A slogan of Red Bull Drink is "The car needs gas, and I want to drink Red Bull". Although there is a certain correlation between refueling the car and replenishing energy for yourself, it always sounds uncomfortable. The advertisement title with prominent theme is a high generalization of the advertisement text, and the main body and information it summarizes must be clear and concentrated, so that people can understand what the advertisement mainly promotes when they see the advertisement.
An advertising language can choose different appeal points, that is, emphasize different things, but always highlight one aspect. For example, the slogan of Shenzhou water heater is "safe and gas-saving", which makes it easy to focus on the differences of water heaters and grasp the special requirements of consumers for quality.
Another example is Nokia's advertising slogan "People-oriented technology". Although this sentence was not first put forward by Nokia, it showed the company's entrepreneurial concept to consumers, which made everyone feel convinced of the company and products, thus generating trust in product quality and after-sales service. In today's information age, advertising has penetrated into all aspects of social life.