Li: On 20 13, Geely Holding acquired the century-old British brand LEVC, LEVC? LX is equipped with the newly developed extended-range pure electric drive technology for LEVC brand by European Power R&D Center of Geely Holding Group.
LEVC？ LX can achieve a pure cruising range of 200 kilometers, and the total cruising range of the extended range system is 640 kilometers. From the application scenario, the advantages of extended-range pure electric drive technology are very obvious. First of all, in the country's entire industrial policy, LEVC? The definition of LX should belong to pure electric vehicle (extended program), which is its industrial definition. Environmental protection, LEVC? LX is a new energy vehicle, responding to the call of environmental protection. In the meantime, I'm interested in LEVC? LX's extended-range pure electric drive system is very confident.
The strategic cooperation between LEVC and Lorenz is to give full play to the advantages of both sides and adopt suppliers and technical standards above the national standard to make LEVC? LX can provide our users with high-end customized travel experience. Lorenz has been leading the global trend of high-end custom modification of automobiles, and it has been established for nearly a hundred years. So LEVC? LX is a legacy that has lasted for a hundred years. Through a hundred years of accumulation, we will provide users with a distinguished high-end customized business travel experience.
Since its birth, LEVC has retained the European car-making style of Britain, so from LEVC? We can also see the shadow of traditional classic English classic cars on LX. This high-profile, high-end and distinguished style continues into this year, which is a very meaningful thing in itself, so LEVC? LX is like a nobleman coming out of the palace.
Relying on the global resource advantages of Geely Holding Group and Rolex's ability to customize and upgrade this high-end vehicle, we will combine the development strategy of LEVC brand and the development trend of China's high-end customized travel market to make joint efforts to make LEVC brand stand firm in China market and further explore the global industrial layout. Pre-sale will be started during the Beijing Auto Show, and it is expected to launch in the world around the end of 10. Stay tuned.
Car home: According to what you said just now, the market and LEVC? LX service is a little further, that is, after Gaoding travel is launched, according to your research and analysis, LEVC? What kind of users is LX?
Mr. Li: Our users are social elites who have made great achievements in their respective professional fields. They are the mainstay of society, knowledgeable and experienced. Through our insight, we find that our user groups are pursuing the "noble soul" yearning at the spiritual level. Based on this, LEVC? LX will be mainly sold to individual users and enterprise users.
For example, individual users can be corporate executives, private enterprise bosses, retired cadres, sports athletes, performing stars, celebrities and so on. Enterprise users can be foreign-funded high-end hotels, high-end airlines, high-end wedding companies, private clubs and so on. We will provide them with high-end business reception, airport VIP transfer, luxury car rental and other travel services.
Now China Gaoding market is still in the development stage, not really fully mature, but in the stage of growth and rapid development, and our brand will grow with the market.
Car home: Why did LEVC choose to cooperate with Lorenz?
Li: China is the largest automobile market in the world, with an unparalleled huge consumer group and huge consumption potential. We will tap the market demand by developing high-end customized market segments of new energy. LEVC and Lorenz are very compatible in providing users with excellent travel experience. Therefore, this time, the two sides reached a strategic cooperation, gave full play to their respective advantages, explored the high-end travel market, and provided more distinguished high-end customized business travel experience for users in China and the world.
Car home: How will LEVC's future marketing plans and actions consider satisfying the market and users?
Li: I have worked in Geely for 16 years, mainly in charge of marketing. The users of LEVC brand are unique in the market, and the marketing methods will be very different from the traditional ones.
In the future, in addition to global listing activities, there may be a series of in-depth tasting sessions for regions, and cross-border cooperation with some luxury brands or high-end consumer goods will also be considered. Besides, LEVC? The channel form of LX will also be different, and we will be equipped with exhibition halls and brand experience centers. thank you