① Technology: master floral skills, understand flower language, what flowers to send to whom, what flowers to use on what occasions, what flowers to send on what festivals, make flower baskets and floats for opening, and make flower baskets and wreaths for weddings and funerals.
② Positioning: The business focuses on flowers, and determine what flowers to sell (combination flowers, gift flowers, bonsai and potted flowers), and whether it is necessary to attach plant essential oil, sachets and mascots, or plant geomantic omen and soft clothes.
③ Market survey: investigate the local market, understand the operation and varieties of other flower shops, and conduct in-depth market survey on the varieties to be sold. Including market saturation rate, market purchasing power, store location, purchase quantity and so on.
(4) Budget: store rent, store decoration fee, and store initial distribution funds; Calculate the expenses such as purchasing travel, transportation expenses, working capital, hiring sales staff and taxes, and then take action.
⑤ Location: Determine the location and rent of the flower shop. The retail profit of the flower industry can reach 50%-80%. Retail profit is enough to pay rent, water and electricity, staff salaries, tax expenses, etc. 1 month, the store is located next to the hospital, hotel, photo studio or entertainment city, which can avoid the influence of the off-season from June to September on the whole performance.
⑥ Decoration: Decoration mainly reflects colorful flowers, and most of them are equipped with reflective glass mirrors, which makes the storefront space appear large, and one flower becomes two flowers. Of course, in order to reflect the gorgeous flowers, lighting color is also very important; In addition, after the vestibule of the storefront is properly decorated, the backyard can be used as a warehouse to reduce the decoration cost. Glass doors are essential, which can play an advertising role and also protect flowers.
⑦ Getting the goods: Finding the right source, the quality and price of flowers are the magic weapon for you to win the market and the guarantee for your profit. Finding your own sources of production and sales can ensure your own profit margin to the greatest extent.
(8) License: apply for a business license at the industrial and commercial department, and register with the tax department to receive a tax bill.
9 Regular customers: Find and keep regular customers, big customers and individual customers, do some feedback activities from time to time, be warm and considerate to customers, and let customers have a good flower buying experience.
To sum up, the average rent of a flower shop is about 10000 yuan/month, and the decoration of the shop doesn't need to be too luxurious, but there should be enough sunshine, about 200 million yuan, and the business license needs about 5000- 10000 yuan to handle. You don't have to buy what you like for the first time. Too many samples of 5000 yuan are enough, and wrapping paper is the best.
Different from other industries, the fresh-keeping period of flowers is too short, and the specific operation of shipping goods is very skillful. If the novice is troublesome or inexperienced, it is recommended to join a flower shop. The supply of goods is relatively stable and there is relevant business training, so the risk is relatively small.