In the long history of 100 years, Audi's best design has become the fashion, idol and cultural symbol of their respective times because of its innovation, but this is not a short-lived fashion, but can become an eternal classic. On the latest generation of Audi models, people can not only feel the beauty of innovative technology, but also taste the classic elements with a long history. Audi design makes fashion a classic and makes classics a fashion.
Let's go through the tour just now and take stock of Audi's most influential 10 models in the history of world automobile design since the distant times.
1935, Horsey 853 sports convertible.
In 1930s, Hoshi, the "predecessor" of Audi brand, not only represented the highest level of German automobile industry and technology at that time, but also was synonymous with elegance, luxury and supremacy. A series of classic models include Horsey 830, 850 and 930. , the most famous of which is 853. Cars and convertibles are extraordinary in style and have all the elements of classic luxury. Until 2 1 century, when it comes to automobile design, "elegance is not enough" is still a public opinion.
1937, four-ring V 16 cylinder c "streamline" racing car.
In the history of automobile in the world, there has never been a model that is as subversive in performance and design as the four-ring C "streamline" racing car. It is the world's first super-driving machine that breaks through the speed of 400 km/h on ordinary roads, and it is also a work of art with a super futuristic style, so that at the Shanghai International Auto Show in 2009, almost all the public mistakenly thought that it was a future-oriented concept car. The four-ring C "streamline" racing car is an immortal work that spans the times.
1938, four-ring "Silver Arrow" D racing car.
Few cars that emphasize functionality can exude pure charm like grand prix cars and the legendary four-ring "silver arrow" in the 1930 s. This Audi 1938 and 1939 four-ring "Silver Arrow" D racing car is the pinnacle in the history of automobile design. In addition to the revolutionary design of the engine center, the profile of the four-ring "Silver Arrow" D racing car is dome-shaped, and the highest point of this dome is the cockpit; The long and high tail ends are at two horizontal tails, which are used to stabilize the airflow according to the aerodynamic development level at that time.
80 Ensu Road, 1967
This car is unique in the technical field only from the appearance design. The designer emphasizes the entity, the carpeted body has no frills, the clear edges of the whole body form a wedge-shaped outline, and the front end adopts an unusual flat design, which includes an innovative drive system: Wankel engine. Ro 80 was quickly rated as "the best model of the year" after its launch, and this car is in the forefront of the times in all aspects. The front wheel drive greatly improves the driving safety of this cart, and the semi-automatic 3-speed gearbox realizes smooth shifting. The groundbreaking design of the car body reduced the drag coefficient to an incredible 0.36. "The r80 is a milestone for us," Steven Sielaff said. "Its design is simple and modern, and the slender cockpit design is bright and full of life. Until today, we still apply this solution to the design of the third side window of our car model. Ro 80 has added many important concepts to the genetic code of our brand. "
Audi quattro of 1980
1980 This Audi model launched on March 3rd is not "beautiful", but it is definitely full of personality and temperament: simple, square and straight. The fender of Audi quattro is slightly flared, and the lower cabin extends to two horizontal C-pillars. The vertical nose at the front end and the spoiler at the upper end of the rear end increase the downforce. Now people call this car "Ur-quattro" (the original quattro), which exudes a frank, dynamic and authoritative temperament, or "it really embraces the earth" as people often say. Audi quattro is also a milestone in the development of the automobile industry. It is precisely because of this Ur-quattro that the four-wheel drive has been widely recognized and opened up a new world of driving physics. "According to the theory at that time, the body design with short square width is more in line with aerodynamic requirements," said Steven Sielaff. "Therefore, this is also the core design concept of Audi for many years. This Ur-quattro is not an elegant model, and its conception and design strictly follow the functional requirements. But it is this that makes it a unique emotional appearance. "
1983 Audi 100
The third generation Audi 100 is the world's first mass-produced car with a drag coefficient of 0.3. It triggered a revolution with an unprecedented streamlined design, which changed the trend of automobile shape design in the world. German authoritative automobile media "Automotive Daily" commented: "From the aerodynamic point of view,
Sexually, the new Audi 100 is absolutely unparalleled in the automotive industry. "This Audi 100 not only carries forward the traditional advantages of the automobile alliance in automobile aerodynamics, but also adopts lightweight materials for the body structure, and has been rated as the' world car' of 1983, and won a series of world awards.
199 1 year, Audi quattro Spyder
Wide, low and enthusiastic Fiji orange paint decoration: the appearance of quattro Spyder caused a sensation at 199 1 Frankfurt Motor Show. This is Audi's first thoroughbred sports car and the first Audi model with aluminum body, with a body weight of only 140 kg (308.65 lbs). Audi quattro Spyder is 4.24m long (13.9 1 ft), 0.77m wide (5.8 1 ft) and only1.17m high (3.84). 18 inch wheel hub classic 6 designs, giving people the feeling of infinite strength. The hut consists of a flat but elegant arch with a movable glass roof and solar cells to power the fan. "quattro Spyder and his plain design language reflected our design concept at that time," Steven Sielaff said. "He is not very fashionable, but this is the true nature of Audi. It uses many aluminum parts inside, and these functions have been used until the first generation TT models. "
199 1 year, Audi Avus quattro
In the autumn of 199 1, Avus quattro high-performance sports car charmed countless fans at Tokyo Auto Show. Avus quattro adopts light aluminum body: the body frame weighs only 52kg (1 14.64lb), and the polished but unpainted body surface weighs only 100kg (220.46lb). This 509-horsepower super-driving machine is still full of irresistible charm in design, which is amazing: the flat cockpit is very close to the front of the car, and the wheelbase of 2.80 meters (9. 19 feet) widens the distance between the front and rear 20-inch wheels. In addition, the wheel arch, side surface and top curve of the car (the exterior rearview mirror is also located on the roof line) * * * together constitute a unique dazzling wave. "Avus quattro is one of the most important symbols of Audi," Steven Sielaff said. "The obvious cockpit front design is retro, showing respect for the previous design, which inherits the figure of streamlined racing cars in the 1930s. The future-oriented side of Avus quattro is reflected in the air inlet design of the roof of the Audi R8 TDI Le Mans, a concept car today. "
Audi A2 of 1999
In the mid-1990s, when Audi started to develop the A2 model, it set itself an ambitious goal: to consume an average of 2.99 liters of diesel per 100 kilometers. Facts have proved that to achieve this goal, three elements are indispensable: efficient engine, light body and outstanding drag coefficient. The drag coefficient of A2 1.2 TDI is only an astonishing 0.25, and this record has not been broken until today. "A2 is the epitome of Audi's design in the late 1990s," Steven Sielaff pointed out. "It is simple and simple, and pays attention to principles in design. It is not a perceptual model, but a rational and practical model, but it symbolizes an eternity that all designers yearn for. Until today, A2 can still make a bold appearance. For Audi, A2 is one of the most important models. "
In 2007, Audi A5
Audi A5 does not use exaggerated muscles and sharp lines to create a sense of movement and strength. On the contrary, its front suspension is short, its body is wide, its chassis is low, its tail is tight and its outline is clean, which gives it an innate sportsmanship and a sense of strength ready to go. The most wonderful thing is that the wavy waistline on the side of the car body is very dynamic and not exaggerated, which makes Audi A5 reveal an unparalleled elegance and exquisiteness in the dynamic. In addition, no matter from which point of view, the proportion of all parts of Audi A5 is extremely harmonious and smooth, showing an implicit and atmospheric beauty of harmony. On A5, Horsey's elegance and the dynamic of the silver arrow are combined in a new way, which is the pinnacle of the "elegant sports" coupe.
Audi industrial design
In a former automobile maintenance workshop in Schwabing district of Munich, a team of more than a dozen designers is working on some seemingly unrelated projects. This is Audi conceptual design studio. Not only Audi's classic car design was born here, but also more Audi life boutique designs and forward-looking future pioneer designs were born.
Artemis Karoussos, the designer of Audi Life Boutique, said: "The life boutique of a car brand must be consistent with the design and quality of the car. Just like a person's DNA, our design should fully reflect the imprint of the Audi brand. " These works of art contain Audi's "enterprising, noble and dynamic" genes, which designers proudly call "Audi design".
In addition, Audi also cooperated with design elites in other fields, and produced a series of excellent designs in the industrial and architectural fields.
A Million Dollar Audi Concert Grand Piano
This is a concert grand piano that combines the innovative design elements of Audi brand and the perfect sound quality of the top Austrian piano brand Besendorf. For Audi, the first task is to make the design not have any negative impact on the timbre of the instrument. Therefore, in the piano manufacturing workshop in Vienna, the highest standards are adopted in materials and technology, and the allowable error is less than 5%. Strings from treble to bass can exert up to 20 tons of pressure on the casting frame in the sound box, and the vibration frequency and sound quality are accurate without any error space. This piano is the brainchild of Audi's design team. After the premiere, it was listed in the catalogue of high-end musical instruments by top piano manufacturer Besendorf, and the current price is about RMB 654.38+0 million.
Audi Centennial Watch
In 2009, Audi specially launched a limited edition century-old timepiece. This high-end commemorative watch was developed by Audi's design department and co-produced with the world-renowned Munich watch manufacturer Chronoswiss. Its design is inspired by the legendary Auto League racing car. The whole dial is made of genuine enamel, and the crown adopts a brand-new gear-like design. From the transparent glass back cover of the dial, you can directly see the movement pendulum engraved with the words Audi Centennial. The painting on the surface is crystal clear, and suddenly it seems that the tachometer of model C racing car in the 30' s grand prix reappears. Audi's century-old watches are limited to 65,438+000 pieces worldwide, each representing Audi's one-year history.
Audi concept yacht Daysailer
In Audi Munich Conceptual Design Studio, the international R&D team composed of young designers opened a new perspective for us to surpass cars. In cooperation with Joachim University in Graz, Austria, a concept yacht, Day Sailer, came into being, which has the inherent characteristics of Audi brand: precision, perfect balance and light weight.
Urban Art Scenery —— Audi City Exhibition Hall
Audi City Exhibition Hall is a dealer exhibition hall integrating Audi brand experience, vehicle display, new car sales, after-sales service and used car replacement service. It inherits the design style of "dynamic, asymmetric and completely transparent", and the unique three-dimensional design makes the whole building appear translucent. The curved glass curtain wall is embedded in the all-aluminum outer wall and connected with the curved wall in the exhibition hall. This streamlined design is inspired by the endless traffic on the road, so the whole exhibition hall presents a sense of future and dynamic beauty. In 2007, the Audi City Exhibition Hall won the "German Contribution Award" at the second largest art exhibition in the world-the Sao Paulo Architecture Biennale, and was exhibited at the German Architecture Museum in Frankfurt.
In addition, Audi bicycles, Audi travel bags, and Audi table football with great interest in life are all innovative attempts of Audi brands in the field of non-automobile design.
Automobile design company
World's top automobile design company
Broadcom Automotive Design Company, Italian Automotive Design Company and Pennsylvania Design Company are the three largest automotive design companies in the world today, and there are also many automotive design companies in North America. Chery G6 is designed by Broadcom Automobile Design Company, which can be said to be a wonderful work.
China's famous automobile design company
Shanghai Pan Asia Automobile Design Company is the most famous automobile design company in China.
In addition, there are Shanghai, Dai Yi and Tong Jie.