In Dubai, the most is 22K gold, and 24K gold is rare. The purity of 22K gold is not as high as that of 24K, and it is generally around 9 1%.
China gold is generally 24k gold, which is often called pure gold in the market, with a gold content of about 99%.
Judging from the growth rate of industry scale, the global and domestic gold and jewelry industries are already in an obvious mature stage. According to Euromonitor data, in 20 19, the global gold and jewelry industry scale was USD 352.5 billion /+0.6%, and the CAGR was 2.5% in five years. In the same period, the domestic gold and jewelry industry scale was US$ 65.438+00.97 billion, and the CAGR was 4.7% in five years (affected by the epidemic in 2020, the industry scale dropped significantly, so choose 2065.438+04-2065.438+09 here). The scale of global and domestic gold and jewelry industry is still growing, but the focus of growth has obviously moved down, and the industry has been in an obvious mature stage.
Chinese mainland has become the largest regional jewelry consumption market in the world, but the per capita jewelry consumption is still low. According to Euromonitor's statistics, in 20 19, Chinese mainland's jewelry consumption reached109.7 billion dollars, which was the largest regional market in the world, followed by the United States and India, with 7.31billion dollars /69 1 billion dollars respectively. However, in terms of per capita jewelry consumption, the level of Chinese mainland is still very low. In 20 19, the per capita jewelry consumption in Chinese mainland was US$ 73.4, while that in China, Hong Kong, the United States and Canada was US$ 785.9/US$ 222.6163.6 respectively. The per capita consumption of China Mainland and Hongkong reflects the upper limit that China people who love jewelry can reach when their income is high. If we take this as a comparison, the per capita jewelry consumption in Chinese mainland is still very large. From 20 1 1 to 20 19, the per capita jewelry consumption in Chinese mainland increased from 44 US dollars to 73.4 US dollars, and the CAGR was 6.6% (in 2020, the per capita consumption decreased obviously due to the epidemic, so 20 14-20 19 was selected for calculation.
Domestic jewelry consumption favors gold, diamond penetration rate needs to be improved, and wedding demand accounts for a high proportion in jewelry consumption:
Consumers in China have obvious preference for gold in the choice of jewelry types. Influenced by traditional customs, gold jewelry occupies a high position in the Chinese jewelry market. Gold is rich in color and symbolizes wealth and beauty in China customs. Traditionally, it is very popular to give or buy gold at festive festivals, wedding banquets and birthday parties. According to the statistics of China Jewelry and Jade Jewelry Industry Association, in 20 19, gold consumption in China's jewelry market accounted for 60%, followed by diamonds, jade, colored gems and other jewelry; According to the product structure data of the global jewelry market, diamond jewelry accounts for the largest proportion in retail sales. In addition, according to the statistical report of IBIS World 2020, gold jewelry is the most popular jewelry product in China, and China is also the largest consumer of gold jewelry in the world.