The reason for the re-release of My Love is to increase the exposure and discussion of the film, compensate the audience, let more viewers feel its charm, correct their regrets and get more benefits.

1, increase the exposure and discussion of the film.

Increasing the exposure and discussion of movies is a common marketing method for producers and distributors. To attract the audience's attention by re-releasing classic old films or repairing some problematic audio-visual works can not only drive the attendance rate of cinemas.

Step 2 compensate the audience

For some reason, My Love may not get enough attention and support when it was released. Therefore, a second screening through this opportunity may attract those who missed the first public screening.

Let more audiences feel its charm.

As far as the film itself is concerned, if it really has high artistic value, or is an excellent content worthy of being known by more people, then reprinting can also make more viewers feel its charm.

Step 4 correct regrets

"My Love" may have some regrets in the previous release process, such as poor box office performance, so it may be re-released to correct these regrets and further enhance the film's publicity and market reputation.

5. Get more benefits

"My Love" is well-made and the story is fascinating, which will also prompt many people who did not plan to go to the cinema to buy related products out of curiosity.