In a sense, clothing stores sell not only goods, but also the shopping atmosphere experienced by shoppers, so operators should work hard on the design of clothing stores. Simple storefront decoration sometimes does not attract consumers to stop, and clothing store decoration needs reasonable color matching and excellent design scheme. So how to design the decoration of the clothing store? Below we will bring you the design principles of clothing stores, hoping to help you.
Clothing store design principles:
1, color matching. In other words, cool colors are used to set off warm colors. For example, green clothes set off red clothes and blue clothes set off yellow clothes. Put it on the pole, the cool color and warm color should not account for 50% respectively, and it is best to have a ratio of about 3: 7. Pay attention to the mutual penetration of cold and warm colors.
2. Make rational use of "live models". The shopping guides in the store are all live models of clothes, and they will sell whatever style they wear. This is a good way to reduce inventory.
3, the store decoration is the same color. Clothes of the same color will give people a very comfortable feeling. Using the knowledge of the importance of color in store design, be careful not to put the same styles and lengths together in the same color scheme, so as not to give people a feeling of warehouse.
4, the grasp of time should be in place. Take women's clothing as an example. Mondays, Tuesdays, Wednesdays and Thursdays are usually full-time wives, so you can put some fashionable, expensive and unique clothes in the living area and wear them on the models. On Friday afternoon, Saturday and Sunday, most people who go shopping are women who usually go to work. It is best to hang moderately priced clothes on the living area and models.
5, rational use of living quarters. The so-called living area is the first and easiest area to see in the direction of people flow, and vice versa. We should put our main style in the living area and other styles in the dead area, which can greatly increase sales.
6. Store display should have a sense of rhythm. Don't divide the color system too rigidly. The left side of the store is cool and the right side is warm, which is too uncoordinated. Warm and cold collocation should have a sense of rhythm.
7. The number of models should be controlled. Some operators think that models are easier to display, so they put a lot of models in their own shops, but it will have the opposite effect, making people feel that this brand is "water", and the so-called "things are rare", and the models wear the best styles with the best effect.
The above is how to design the clothing store decoration brought by Bian Xiao. The whole content of the design principles of clothing stores.