This list of 202 1 is also quite intriguing. In the 15 automobile brand list, Japanese brands and American brands each occupy five seats, European Volkswagen, BMW and Mercedes-Benz occupy three seats, and South Korea's Hyundai and Kia are also on the list.
With the data, we should not only ask, what are the preferences of the automobile consumption market in China and the automobile consumption market in the United States? China users have a soft spot for SUV models, which models do American users prefer?
From the list, we notice that apart from the familiar Toyota, Honda and Nissan, Subaru and Mazda are also among the Japanese brands on the list, while Lexus and Tesla, which are popular in China, are not on the list. According to statista's data, in 20021year, Lexus sold 304,480 vehicles in the United States, while Tesla sold 3 1.340 vehicles.
Among American brands, except Ford, Chevrolet and JEEP, RAM and GMC are not sold through formal channels in China market, but enter China market in the form of parallel imports. Therefore, brand awareness and possession are low. Although European brands are unpopular in the United States, American elites still recognize Mercedes-Benz and BMW. It is not surprising that Volkswagen is among them, but Audi, which is sought after in China market, is not on the list this time. South Korea's Kia and Hyundai ranked seventh and eighth this time, with considerable achievements.
According to Bian Xiao's life experience in the United States, this paper makes a simple comparison between the automobile consumption market in China and the automobile consumption market in the United States. First of all, in terms of brand selection, China consumers like independent brands and traditional joint venture brands best, such as Haval, Changan and Weilai. Among the traditional joint venture brands, FAW/SAIC Volkswagen and FAW/GAC Toyota are all popular brands.
In the American market, Japanese cars and local brands are the main targets for people to choose. Secondly, in the choice of vehicle models, China consumers are infatuated with SUVs. On the other hand, the US market is quite similar to the domestic market: full-size SUVs and pickups are the main targets of American consumers. Third, there are differences in vehicle configuration. There are three main characteristics of cars in the American market: first, they like large displacement; Second, the configuration is relatively simple, and many models are fabric seats without skylights; Third, the use of lighting is very different. All the cars sold in the United States have yellow headlights, and the taillights, brakes and turn signals of many vehicles are combined into one, presenting in the form of red lights. Domestic cars pay more attention to the comfortable configuration of vehicles.
Below, let's take a look at the most popular models in the American market with specific models.
Toyota representative model: Senna
Speaking of Senna, do you think of Uncle Bo's car in the movie "Beijing meets Seattle"? When it comes to Senna, Bian Xiao definitely has a say, because for a long time, Bian Xiao was open in the United States. Senna is not only loved by China and Asians, but also by Americans in the American market.
It is no exaggeration to say that in some Chinese communities, Senna accounts for almost half. Spacious interior, flexible spatial layout, light driving and considerable fuel consumption. Similarly, Senna here are all 3.5L V6 engines, but they are basically fabric seats without skylights.
Ford representative model: F 150
Speaking of Ford, Americans will compare it to the symbol of American cars, and F 150 is the best representative of Ford cars. F 150 is not only sought after by some young players in China, but also the first choice of many families in the United States. Police cars and rescue vehicles in some places are also the protagonists of F 150. Wide body and practical bucket can not only move goods, but also be suitable for traveling and fishing. I have to say that F 150 is very practical, which also benefits from the relatively spacious roads and cheaper oil prices in the United States. However, F 150 is also developing electric vehicles. After all, energy conservation is the general trend in the future.
Chevrolet representative model: Saboban
Chevrolet is not inferior to Ford in the eyes of Americans. Chevrolet is also good at manufacturing full-size large SUVs, and Saboban is one of the outstanding representatives. This car is not only a frequent visitor in the US presidential motorcade, but also a star in some American TV series. In fact, in the American market, it is also a model that Americans prefer. Large body, large displacement and absolute control of momentum are all reasons for choice.
Honda representative model: Odyssey
Honda is also a very sought-after brand in America. Although we can't share the American market with Toyota, we can't underestimate it. Odyssey is a very successful model in the United States, but it is still necessary to knock on the blackboard: the American version of Odyssey is still very different from the domestic Odyssey. The American version of Odyssey uses a 3.5L V6 engine and is equipped with a 10AT gearbox. As a practical car, it is also deeply loved by China people and Asians.
Nissan representative model: ROGUE
Nissan ROGUE, also known as Qi Jun in China. I want to get this rouge when I rent a car for the first time in Bian Xiao. As a compact SUV, Rouge is quite popular in the American market, and it is also a car with a large number of car rental companies. It has the unique ride comfort of Nissan, flexible direction and low car cost. In the American market, there is another interesting little detail, that is, the body color of rouge is very rich.
JEEP representative model: Rubicon 4×e PHEV
JEEP is also a very popular brand in China and has many loyal users in the United States. However, in recent years, JEEP is also striving for change, turning some classic models into electric ones, and Rubicon is one of them. As a company that only manufactures SUV models, JEEP has not forgotten the true nature of off-road vehicles, and it is a breakthrough to integrate electric forms into hard-core SUVs.
Modern representative model: Shengda
Korean car companies are also reluctant to let go of this huge market in the United States. There is a big difference between modern Shengda and domestic models: although they all adopt the design of split headlights, the air intake grille of American Shengda is larger and more aggressive. Shengda has also grasped the characteristics of the American market's preference for SUV models and constantly evolved Shengda. Of course, most of its users are Asian Americans.
Kia representative model: Jiahua
As another outstanding representative of Korean cars, Kia is not to be outdone. Although the modern competition with compatriots is slightly inferior, Kia has its own selling point. The new version of Jiahua is launched by grasping another selling point of the American market-MPV. Because Americans like big cars, Jiahua is large enough in appearance and interior space. Jiahua, with a steady appearance, is also a good choice for many families.
RAM representative model: 1500
RAM brand is well known by Chinese people, and it should be in the period of using the name "RAM". After all, its logo is a domineering sheep's head, and now it is replaced by a full-letter RAM logo. When it comes to ram, people will also think of its pickup truck-the long horn of parallel imported models. However, in the United States, its main model is still 1500, which shows that Americans love pickup trucks. 1500 is also a 6.2L large displacement design, and it is a hard-core pickup truck with Ford F 150 and Chevrolet Sorod. For the interior, 1500 changed the shift lever into a knob, which is more concise and saves space. RAM is also a favorite brand of Americans.
Subaru representative model: forester
Subaru has been tepid in the domestic market, but it is actually an undervalued brand, and its big sale in the United States is the best proof. Subaru is also one of the few car dealers who have been using horizontally opposed engine. Forester is one of the most common models of Subaru in China. Speaking of Subaru, Bian Xiao's classmates in the United States spoke highly of this car: this classmate once drove Subaru from Chicago to Los Angeles for three days, and then went back the same way after playing for a while. You know, the approximate distance between Chicago and Los Angeles is more than 2,800 kilometers. Today, his Subaru has traveled 654.38+0.5 million miles (654.38+0 miles = 654.38+0.609 kilometers), and its performance is very stable, and he said that if he bought a new car, he would choose Forester. It shows that the performance of Subaru brand is excellent.
GMC representative model: Yukon
As a brand that is not common in China, GMC seems to be far away from us, but once GMC's RV was also sought after by domestic local tyrants. GMC is also an old American car company, most of which are SUV models, and Yukon is the representative. In some parts of new york and Washington, the Yukon is deeply loved by the elite. I hope GMC can have the opportunity to enter the China market, so that more consumers in China can get in touch with this brand with a long history.
Volkswagen representative model: Atlas
Needless to say, the influence of Volkswagen brand in China is natural, but it is not easy to enter the sales list in the US market. As we all know, Volkswagen usually focuses on small-displacement energy-saving family cars, but this doesn't seem to appeal to Americans. Atlas is like a road in China. Although it is an SUV, it is not a full-size shape that Americans love. However, the practicality of Atlas is beyond doubt. The different situations of Volkswagen brands in China and the United States reflect the different cultural differences between the two countries from one aspect, which is really worth thinking about.
Representative BMW model: X5
Although European brands are unpopular in the United States, BMW is an exception; Although Americans are keen on full-size SUVs, they still have a soft spot for X5, which is the charm of BMW. Bian Xiao also noticed that many Americans prefer luxury SUVs such as BMW X5 and X7 to local brands when choosing SUV models. After all, gold always shines. In addition to the larger displacement, the X5 of the American version generally has another feature, that is, the rear taillights mentioned in the previous article are all combined with braking and steering, and they are red, which is very common in the American version of BMW.
Mazda representative model: CX-5
It is also a brand with different situations in China and the United States. I have to say that Mazda's car is really good, both in appearance and internal quality. But domestic users seem to think that it is no longer fragrant. But it can't resist its momentum in the American market. As the main model, CX-5 is equipped with a 2.5T turbocharged engine. Although 2.5L is a "small displacement" in the United States, it does not affect its performance at all. The design style with great impact, coupled with the innate quality, has once again given this brand a new life.
Mercedes-Benz representative model: S-class
On the "law of true fragrance", it seems that no one can be immune, even in the United States. The giants and top tycoons of big international companies have become S-class loyal fans. Especially in the American market, top models such as Mercedes-Benz are still very recognized and loved. I have to say that Mercedes-Benz S has become an absolute synonym for D-class cars. The American version of the S-Class is designed according to American vehicle standards, but it still continues the design of large displacement and high horsepower, and the big V8 is still the main force.