0 1, if the company has strong financial strength, it is best to choose its own specially equipped booth, because this will attract the attention of exhibitors; If it is a standard booth, it is suggested that there should be a corresponding billboard protruding above the booth, so as to stand out from many standard booths, show the characteristics of your booth and attract more people's attention;

02, you can add some high-altitude photoelectric display effects on the booth to increase the high-tech, harmonious, efficient and warm atmosphere;

03. The exterior of the booth should be basically closed to prevent new products from being copied by peers and increase the noble, elegant and mysterious color of the booth; Or use a curtain to arrange it in a looming state to enhance visitors' curiosity about the booth;

04, the sample should be ready, and indicate the model of the sample, clearly list the technical parameters of the sample. To distinguish between buyers and colleagues, try to avoid your new products being photographed and copied;

05. Pay attention to the safety of personal belongings on the booth and put them where they can be put to avoid property losses caused by too many people and too many hands;

06. During the exhibition, exhibitors are not allowed to leave the booth or rent it to others without authorization;

07. During the exhibition, exhibitors can only publicize or display the products of enterprises registered in the application form;

08. Selection of booth location:

Choosing a suitable venue is an important part of the exhibition plan. The first thing to consider is the way of people flow throughout the exhibition and the understanding of the crowd.

The direction of the venue movement, and then choose the booth accordingly. For example, the place with the highest flow of people is usually the main passage, close to the entrance and exit.

, bathroom, lounge, dining area, while the columns and loading area of the exhibition hall have potential problems that hinder the crowd;

If your booth is located next door to a competitor, exhibitors should make effective use of the booth to show that their products are beneficial to competitors.

Location. If you want to use hanging signs, overhead racks or covers during the exhibition, you must choose a place high enough to avoid it.

This will affect visibility. In addition, group companies or enterprises can also participate in the exhibition in groups, which can strengthen the momentum and expand the influence; Secondly, it can also be exhibited.

Open a special exhibition hall at the exhibition site to display the brand;

Can you see the booth from a distance? Whether it is blocked by a large booth nearby; Where is the booth of the most direct opponent, etc. be as above

After careful consideration, we should choose the best and affordable location as soon as possible and rent it from the general assembly as soon as possible. Because the booth is rented, one

Generally, the first-come-first-served method is adopted;

09, booth creativity and decoration

Most exhibitions provide ceiling spotlights for exhibitors or prepare their own portable lighting systems. According to industry surveys, lighting can effectively improve the awareness of exhibits by 30% to 50%. In addition, select a small number of large-scale display pictures to create a strong visual effect. Pictures that are too dense or too small are not easy to read, which limits the use of propaganda words. The picture should be placed above the line of sight, using eye-catching colors, avoiding neutral colors that are easy to blend into the background, so that the booth can stand out from a distance. In addition, while relying on traditional large-scale venue exhibitions, exhibitors must highlight innovative designs to attract audiences. According to the size of the booth, choose appropriate exhibition supplies and products to avoid crowding or emptiness;

10, water, gas, electricity, carpet;

1 1, freight, warehousing and on-site exhibits handling;

12, all printed and audio-visual products (tapes, CDs, floppy disks, etc. ) must be declared to the customs by the designated carrier;

13, is there a hidden negotiation place in the booth? Because many buyers like to keep their conversations secret.

14, the booth should have a place to store sundries, so as not to affect the beauty of the booth;

15, where is the display stand for product advertisements? How to collect and exchange exhibition cards? Do you give souvenirs? How to distribute souvenirs?

16, the standing and sitting positions of the staff in the booth should also be arranged so as not to hinder visitors from checking the products;

17, in terms of booth layout, each company's logo, common colors, special shapes and colors of products can all be ideas for designing booths. For example, the company's logo is mainly blue, and the display stands, exhibition boards, signboards and furniture of the booth can be the same color with blue as the main body, and then set off with other colors, so that people can know which company it is at a glance. In the exhibition, it is very important for people to see the company name, so the company name should be placed in a conspicuous and highly moderate position so that the audience can see it even inadvertently;

18, you can also show the products by constantly playing videos or slides, or invite a famous person to the booth to help introduce them to attract the audience. However, it should be noted that if you want to use videos or slides, it is best to use them as an auxiliary tool for the staff to introduce the product characteristics to the audience, so that the audience can watch them under the guidance of the staff and have a deeper understanding of the products;

19, rotating booth;

20, equipped with a computer, using three-dimensional animation technology to vividly describe the overall picture and characteristics of the product, coupled with moving pictures, concise descriptions and charts, is a more effective product display skills. For large-scale equipment, you can choose model display, its biggest advantage is intuitive, but the model must pay attention to the ratio of volume to actual product, so as to make the audience feel involved;

2 1, after choosing the location and size of the booth, the next step is to consider which products to show. Some companies have a wide range of products. If it is a single basic booth, the area is very limited, and it is really not enough to display all the products, so we must choose one. If you are too greedy, it will only be counterproductive to force all the products manufactured by the company to be exhibited. Because displaying too many exhibits in a limited space will make the booth look messy, and it is not easy for the audience to remember any product when they see it. The exhibition is the best opportunity to introduce new products. If it is a brand-new product, we can find out the characteristics of the product and emphasize it in the exhibition. If it is an improved product on the original product, it can highlight the advantages and convenience after improvement. However, we can't let the new product sit alone in the booth or window and let the audience ignore it. But through attractive artistic design, eye-catching colors, attractive graphics and special lighting effects to highlight product characteristics. These new products or improved products are suitable to be placed in conspicuous places and deserve to occupy a larger space to increase their chances of contact with the audience; If no new products are launched during the exhibition, exhibitors can choose several products that are more representative, famous, familiar or well-sold in the past as the key exhibits of the exhibition. And add special decorations and arrangements to impress the audience;