Hello, BMW's happiness is BMW's brand propaganda culture, not the vehicle ... there is no way to measure it with money. Maybe you're talking about the blue and white concept car. There is no price for the BMW Vision car. It is a concept car, not a production car. Mainly to promote BMW's ability in hybrid electric technology. You can go here to see/rollnews/CJ/201005/t20100514 _ 849560.html. I hope so.