1. In China culture, red is considered as an auspicious and attractive color. Wuliangye is a high-quality liquor brand in China, and its color can create a stronger brand impression and brand recognition.

2. Red is widely used in design and has great visual impact. Using red as the main color can add highlights and attractiveness to the gift design of Wuliangye wine glasses, so as to better achieve the effect of promotion.

In the traditional culture of China, red is also associated with prosperity and success. Wuliangye, as a traditional high-quality liquor in China, fits in with this cultural connotation, and can better show the cultural value of the brand, thus gaining recognition from more consumers.