Durian is very popular with consumers, which leads to the continuous price increase. Although durian is a small-scale fruit, it is very popular with consumers, leading to a continuous increase in prices. According to JD.COM's data. COM, during June18 this year, durian sales on this platform increased by 203% year-on-year, becoming one of consumers' favorite fruits. According to data from the General Administration of Customs, China imported 830,000 tons of durian this year, a year-on-year increase of 43%.
Judging from the retail sales data, the retail sales of durian ranked first among all imported fruit categories in China this year, accounting for about 32% of the total retail market of imported fresh fruit. In recent years, durian has a tendency to break through from the niche category to the mass dining table, and the continuous expansion of its sales market makes the price of durian rise all the way.
Durian has been bought by young people and eaten by old people and children. The more people like to eat, the more expensive they are. Durian was just a snack fruit bought by young people in the early years, but now it has become something for the elderly and children. More and more people like to eat, which directly leads to the demand in the sales market, and then the price is getting more and more expensive. Perhaps many friends can clearly remember that durian first appeared in the sales market. Even if young people want to taste it, they choose to give up after smelling its super unpleasant taste.
Now the situation is just the opposite of the original situation, as if people have a natural resistance to its super smell. Buyers can resist its bad smell and have an impulse to eat again and again after eating. Buyers feel delicious, which naturally accelerates the sales of durian and makes the price of durian more expensive.
The cost of planting and selling durian is becoming more and more expensive, which has become an important factor in the price increase of durian. In addition to the shortage of the market, the cost of planting and selling durian is also increasing, which has also become an important factor in the price increase. Take the case of China as an example. Because of the limitation of local climate, durian is basically imported in China. According to the import cost data of China Customs, the import cost of durian has been increasing year by year in recent years, which will definitely lead to an increase in the sales price.
Even in Thailand, the main producing area of durian, although the price of durian is much lower than the domestic price, it is not the "cabbage price" as everyone imagined, and the price of durian in Thailand is also higher than other local fruits. After all, durian has a long growth cycle, which takes 6-7 years from planting to fruiting. In addition, the durian tree is as high as 20-30 meters, which leads to high picking risk and high labor cost, which also leads to high durian price.
It seems that durian belongs to a small category of fruits, but many factors lead to its high price. Judging from the actual planting situation, durian planting process is easily affected by climate, which will aggravate the situation of short supply in the season of low yield, making the price increase higher.