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Brand implication of Chow Tai Fook's soaring.
Chow Tai Fook's soaring brand design was inspired by Yulong Yu Tu I.M. Pei. The longan on the pendant is wide open, representing a unique vision; At the same time, the dragon body is on the rise, indicating the meaning of rising step by step.

1929, Chow Tai Fook's first gold shop was founded by Mr. Zhou Zhiyuan in Hongde Road, Henan, Guangzhou. At that time, Chow Tai Fook mainly engaged in traditional gold ornaments, gold ornaments and gold handicrafts. The specific price of Chow Tai Fook's gold handicrafts is determined by the gold price and processing cost. 1934, the first Zhou Shengsheng opened in Guangdong, which means "endless life".

Matters needing attention and key points of Chow Tai Fook:

Zhou Shengsheng and Chow Tai Fook are both famous jewelry brands in Hong Kong, but they are not related by blood. Not because they have the same name, but because they are brothers or relatives. Their business philosophy is also different. Zheng Yutong, the founder of Chow Tai Fook, was originally an apprentice in a gold shop opened by fellow countryman Zhou Zhiyuan. Later, because of his outstanding performance, he won the appreciation of the owner, was elected as a son-in-law, and married his daughter Zhou.

Later, Chow Tai Fook was founded and the company developed. Today, Chow Tai Fook's total assets exceed $5 billion, and its business is spread all over the world, with about 80,000 employees. Chow Tai Fook Jewelry Co., Ltd. has been ranked first in the jewelry industry in Hong Kong and China for many years.

Reference to the above content: Baidu Encyclopedia-Chow Tai Fook