Although the rented wedding dress is equally beautiful, it never belongs to itself. And some rented wedding dresses seem to have been worn many times. Although the price is low, there will always be regrets in wearing it. If economic conditions permit, more people still want to have a wedding dress that belongs only to them. Based on the psychology of more and more people, the service of customizing handmade wedding dresses came into being.
The cycle of handmade wedding dresses is generally about one month. First, choose the wedding dress pattern or draw a design draft according to the customer's requirements, then hand over the pattern or design draft to a special processing place for printing and sewing semi-finished products, and then hand-make semi-finished products, such as bead embroidery and embroidery. The time increases with the complexity, which can reach hundreds of working hours. Hand-sewn and handed over to the processing factory for three-dimensional shaping; Get the finished product back, the customer tries it on and fine-tunes it; Finally, iron, complete the final production process and give it to the customer.
You need to be careful when choosing a processing plant.
Wang Juan, the owner of He Yue Wedding Dress, has never studied fashion design. She just thought the wedding dress was beautiful and people around her were interested, so she turned her attention to this industry. Before opening the store, she visited a number of wedding dress shops and production factories in Suzhou, Guangdong and other places.
Most wedding dress shops in Beijing don't have special facades. "The wedding dress is not like other clothes. Either you do it like a photo studio, and you have a very big and luxurious storefront, or you have a very unique personality. Beijing's high housing prices and high rents are almost impossible to make a splash. This has formed a unique sales method in the Beijing wedding dress market. " Wang Juan said with a smile.
For the processing plant, Wang Juan will choose carefully. She made the same clothes for two factories. "The feeling of coming out is very different. You can tell at a glance whether the person who made this dress has his own understanding. " She also pays great attention to the work style of the factory. When she first chose the processing factory, she asked the factory to send color plates. One company sent a pile of surplus pieces of cloth nailed together, and another company made obscene boards with special cardboard. Of course, Ms. Wang finally chose that rigorous processing factory.
Create unique works
The owner of Nizi wedding dress shop graduated from the design department of Beijing Institute of Fashion Technology. The price of wedding dresses here is between 1500-3800 yuan, and all wedding dresses are designed and printed by the boss Ding himself. She can give the guests live renderings and modify them according to their personal conditions, so the wedding dress made here is absolutely unique. "If someone says that I have seen the same wedding dress as me before, I will be very angry!" Nizi wedding dress shop has its own workshop, and most of the fabrics come from Hong Kong.
"The next step is to unify the design style." Ding said that what she is doing now is still chaotic and is still in the stage of constant adjustment. In the future, China fabrics will be used to make western style, or western fabrics will be used to make Chinese flavor. "I don't need China elements, but people will know that it belongs to China at a glance." Ding said to him. So she began to learn some knowledge of traditional embroidery.
Nizi's clothing store now has a franchise store. "If it is not a particularly good friend, I won't just let people join. Because I need to have direct communication with them, otherwise I can't. "
In the interview, one word that Ding often said was "shame". Design works failed, shame! It is even more shameful for a failed work to be seen! Ding, who pursues perfection, said that she would study in England behind closed doors, where there are masters she worships.
Bring elegance to the extreme
Wei 'an Wedding Dress Workshop is now the exclusive agent of Italian wedding dress brand LaVincci in China, with two registered trademarks: Wei 'an Wedding Dress Workshop and LaVincci. Designer Tang Tang inherits LaVincci's consistent design concept of "extreme elegance", boldly absorbs the most popular dress fashion elements in Europe and America, and designs wedding dresses for many movie stars such as Li Bingbing, Yolanda, Hong Tao actress born in 1969, which is favored by many fashionable working girl.
The current Wei 'an wedding workshop and LaVincci are integrated, not separated. Some wedding dresses are made in Italy, but the quantity is small and the price is high.
When talking about whether China traditional crafts will be applied to the design, Tang Tang said that the focus of wedding dress design is to hope that it is elegant, and the fashion trend in each season is more important. "If China elements are popular this year, I will apply them to my design, and if Middle Eastern elements are popular, I will also apply them." Vivian always keeps up with the trend. Tang Tang believes that wedding brands should not be limited to a certain point, but should consider the consumption needs of many consumers.
Tang Tang said that word of mouth is the most important thing in the wedding industry. "Because I know this business very well, many wedding dress operators don't know wedding dresses themselves, and they can't satisfy customers 100%." Wei 'an wedding dress workshop made wedding dress customization earlier in China. "Every piece of our work is done with great care, communicating with customers, drawing renderings, modifying and selecting fabrics. Every customer comes to the store not only to get a wedding dress she imagined, but also to enjoy quality service. "
Traditional craft blends with western essence.
In Cai Meiyue's design works, she boldly introduced the rockhopper in China's traditional opera costumes into the wedding dress design, creatively combined the beautifully embroidered China cheongsam with the western wedding dress, and used a variety of strong and lively national colors in China.
She pays attention to the expression of China traditional culture. Her designs can use traditional crafts of China, such as embroidery, and also absorb the essence of western culture. She introduced China's traditional rockhopper gown and feathers common in Peking Opera into modern wedding dresses, and combined them with western wedding dresses, which was refreshing. Let people change the stereotype that wedding dresses are only white and lace, and deeply experience that only national ones are the world.
Cai Meiyue loves Chinese embroidery. In order to embody the exquisite craftsmanship of embroidery in the fabric, he insisted on not buying finished products, but buying fabric to design embroidery himself. She invented Chua's unique wool embroidery-bone turning. She said that a wedding dress has changed from a plane to a three-dimensional, from a piece of cloth to a finished product, and all the needles and threads have been made worthy of every customer.
Cai Meiyue said that China people get married to celebrate, so her design is not limited to white, and wedding dresses with different colors may be more popular with China brides. Yes, in her wedding dress, red, kumquat, coffee brown and other colorful colors reflect the essence of the combination of Chinese and western wedding cultures.
Inject high technology into "old technology"
1979, the predecessor of Ming Rui group, the state-owned Chaozhou embroidery factory, accepted the first contract for processing beaded shirts with imported materials in China. Since then, Chaozhou's traditional clothing industry has turned a new page. Combining traditional oriental crafts with western fashions, from the beginning of "processing with supplied materials and compensation trade" to the continuous investment in introducing advanced equipment, cultivating imported talents and absorbing modern management concepts, and then no longer "making wedding dresses for people", we have established our own excellent team of designers, set up a designer group and set up our own product design and research center, and finally built Chaozhou's own wedding dress and evening dress kingdom, which is simple, generous and dazzling. In today's world, 50% of wedding dresses and evening gowns are originated from the works of Ming Rui designers.
Chairman Cai Minqiang believes that the competition in the field of wedding dresses is mainly reflected in the design! Without design, fashion will die. In the market competition, whoever neglects the design will eventually be defeated.
Cai said that the key to becoming a strong person in the field of wedding dress lies in specialization, quality and historical origin. Therefore, traditional Chaozhou embroidery has always been an indispensable feature of Mingrui products and has become the foundation for enterprises to survive in Mingrui. However, Cai Minqiang did not blindly rely on "old craftsmanship." He knows very well that traditional Chaozhou embroidery will not have an international market. Innovation brings vitality to Chaozhou embroidery, and high technology accelerates Chaozhou embroidery. So he spent hundreds of millions of yuan on technological innovation, so that innovation, high technology and fame and fortune can be truly integrated.
postscript
Cai Meiyue said: "90% of the world's wedding dresses come from China, but China has not yet owned its own wedding brand." How to make China people own their own wedding brand is actually to guide people's ideas and cultivate this kind of clothing culture atmosphere.
In the west, the most important preparation before the wedding is to choose a satisfactory wedding dress. Contrary to the custom of ancient oriental girls sewing wedding dresses before marriage, in western countries, it is unlucky for brides to make their own dresses. It is also unlucky for the groom to see the bride wearing a wedding dress before she arrives at the wedding scene. Before the ceremony, the bride can't put on all the clothes she will wear at the wedding. Some brides don't sew the last stitch of their dresses until they go to the wedding.
It can be seen that whether buying a wedding dress or tailoring a wedding dress, the wedding dress must be brand-new, and the bride to be married should of course be the first to wear it and have lifelong ownership. However, many brides in China are still wearing wedding dresses rented from the photo studio and have been "ravaged" countless times. It's incredible.
At this time, it is an important step for us to develop our own wedding market to let Chinese people know about the international wedding market and wedding culture. Faced with the huge market potential, many people rushed into the wedding dress market with the psychology of getting rich, so the wedding dress shops are now mixed. Only those who can withstand the baptism of wind and rain will be strong and the market will mature.