In order to ensure the smooth and successful activities, it is usually necessary to make a complete activity plan in advance. The activity plan is a written plan with clear content and clear steps. What formats should I pay attention to when writing an activity plan? The following is the creative Tanabata activity plan (7 selected articles) I collected for you in 2022 for your reference, hoping to help friends in need.
Creative tanabata activity plan 1 major festivals and promotions: tanabata.
Promotion theme: Love is xx, and love spreads to thousands of families.
Promotion content: Tanabata is a traditional Valentine's Day in China. As Chinese people cherish China's traditional culture and folk festivals more and more, coupled with the annual publicity and hype of merchants, Qixi Valentine's Day has become one of the necessary festivals for couples. Mainly close to the "Chinese Valentine's Day" theme of the promotion program, with the store promotion activities, to create a strong Valentine's Day consumption atmosphere.
Promotional activities:
Romantic Tanabata Lucky 77
On August 23-24, customers who have made a single purchase in 77 yuan in the supermarket on the first floor can participate in the Valentine's Day lucky draw with the single receipt of the day. These awards are:
First prize: a set of lovers' clothes (1 set)
Second prize: a box of chocolates (5 boxes)
Third prize: a bag of soul mates (20 packs)
Participation Award: Voucher receives balloons 1 piece (1000), which can be accumulated for up to 3 times.
Cost: a set of couples 100 yuan, 5 boxes of chocolates, x40 yuan =200 yuan soul mate, 20 bags of balloons x5 yuan = 100 yuan, x20 yuan =200 yuan 10 yuan Total: 600 yuan.
Number of products in the poster: front and back of the poster (first floor store)
Header: Theme+Activity
Fresh 20 sku grain and oil blending 10 sku special edition 7 sku snack food 8 sku daily chemical 8 sku home 8 sku home textile 8 sku+ promotions.
The product options of each department should be selected according to the above promotion scheme. The price of individual sensitive products should be low to attract tourists. If there is a product with no theme, the poster will not be published.
Poster production time requirements: (electronic version) 13 photos-14 draft-15 typesetting-16 draft proofreading-17 draft finalized in the afternoon -20 nights after the finished product arrives at the store, 2 1-22 release -23 Number of posters: 5000.
The cost is 5000x0.2 yuan = 1000 yuan.
Creative tanabata activity plan 2 ★ Activity theme:
"Time is silent, true love lasts forever" and "Poetry and painting are spent on Tanabata"
★ Activity time:
Sunday, August 9th, 20xx 19: 30-22: 00.
★ Location:
Xx bar
★ Activity form:
An activity in which men and women play together.
★ Activity scale:
About 33 people
★ Process scheme:
● "Find the Goddess in Your Heart"
1, through the introduction of guests, guests choose their favorite objects (self-introduction is limited to 2 minutes/person, all female guests stand in a row to let male guests have a preliminary understanding through self-introduction, and male guests make a choice. If only 1 male guests choose and female guests agree, then the first speed dating is successful. If more than one male guest chooses, the male guest has 1 minute to express his love, and finally the female guest chooses 1 favorite, and the speed dating is successful. )
2. If both men and women agree, the first round of speed dating is successful, and the remaining second round is speed dating.
The game needs a man and a woman to get a big gift. There are four big gifts. Only men and women can play. To cooperate, men and women can't live without each other after they are a group. If they leave, they will be discarded. Without gifts, they can't play the next round of games.
● "Grouping for handsome guys and beautiful women"
Everyone is divided into two groups, Cowherd and Weaver Girl, each group has 6 pairs of men and women, plus a man. The game is that each group eliminated one pair in each game tour, and finally formed three teams to get a big gift, ranking first, second and third.
1, Cowherd and Weaver Girl (two couples will be selected from each group to complete the game).
The rules of the game are divided into groups, one blindfolded and carrying his companion, and the other is in charge of the command. According to the distance of the game, the arranged items should be picked up. The rule is that men squat down and women pick up roses. The team that passes smoothly and takes the least time will get a small gift.
2, intellectual surfing, a game against time
There are 2 couples in each group. The woman is sitting on a stool, and the man is standing on the wall covered with roses. The women in each group ask another man some questions, and if he answers correctly, he can go one step further and know that the man can give the rose to the woman and be the winner. The team that answers the most questions correctly will get a small gift. Those who fail are eliminated.
3. Love song duet
The host said a word, such as love, and each group was paired at the scene. During the competition, participants are free to give full play to their strengths and strive to express themselves. The group that sings the most love songs at the beginning will get a small gift. If you get it right five times, you will be eliminated if you fail.
4, Tanabata couple big winner pk
In the activity, each pair of winning men and women pk again, and the first, second and third place are judged.
Three couples feed watermelons to each other, and the man covers his eyes. Each group of women gave each other a blind order. See if the couple who eat watermelon will win, and the winning team will get a small gift. Those who fail are eliminated.
5, a red rope.
The man is standing by the wall, while the woman is pulling the red rope. As long as that man can hold your hand, he will win.
6. Love at first sight is a soul mate
Primary and secondary people say three idioms. Men are required to do three different movements. Men should write in women's hands, and women should guess. Those who answer more will win, and those who can't answer will be eliminated.
7, four unlike
Men and women in each team talk about what to learn from each other. Men or women in that team can be asked to guess. If they guess right, they will win. If they guess three times, the loser will be eliminated.
-finally ended this pair.
The remaining three couples, boxing to see which team wins, they can give the remaining teams a game to compete for the third place. The winner was with the team and told everyone that the activity won the first place.
● Cultural performances:
Male and female guests * * * put out some programs together. Let's have fun, sing and dance, play games and so on.
● Free activities: Eat fruits properly.
Appropriate fruit is the most famous festival food on Tanabata. Proper fruit, also known as "Kiki Fruit", is prepared with some proper fruits and some snacks, so that everyone can have fun and chat happily while eating proper fruits, so that both sides can get to know each other.
Creative tanabata activity plan 3 I. Theme of the activity
Romantic Tanabata night, with deep feelings of xx.
Romantic Tanabata, love decides xx.
Second, the activity method
1. Integrate the customer resources of all departments of the company, and uniformly release the event information to the guests in the form of short messages;
2, through outdoor advertising, LED display, private room computer, etc. Publish activity information to the guests who have recently visited the company;
3. Carefully arrange the venue and strive to create a romantic and beautiful holiday atmosphere;
4. All female guests who visit KTV on August 16 can get a rose at the front desk;
5. Come to the store to open a private room and send two chocolates at random;
6. All room rates are 7 pounds. 30% discount.
Third, the lottery.
1. Anyone who spends 77 yuan in the supermarket that night can get a lottery ticket, and so on.
2. First prize: a room at Home Inn that night;
Second prize: a bottle of champagne for three people;
Third prize: a box of chocolates for five people.
Fourth, the scene layout
1, gate:
① Doors and windows: two billboards indicating activity information;
2 door glass: intimate shape, rose pattern;
③ Gate: decorated with pink balloons;
④ Rent 4 wedding Roman columns in the lobby on the first floor. Add white gauze and roses.
2. The lobby on the second floor:
(1) The lobby front desk center is a heart-shaped pattern surrounded by roses;
(2) The walkway is decorated with balloons;
(3) Sprinkle rose petals under the tea table glass in the carriage, and randomly place several balloons in the carriage;
(4) Hanging a heart-shaped pattern under a box chandelier or projection.
Verb (abbreviation for verb) lottery time:
23: 00 p.m. on August 20th.
Sixth, the lucky draw place:
xx .
Creative tanabata activity plan 4 I. Theme of the activity
Love Tanabata, loudly say I love you!
Second, the activity time
Qixi Valentine's Day at 8 pm
Third, the venue.
Allen story bar
Four. Activity content
1, Love of Paper Crane
Give the paper crane with the confession on it to the right person, and the right person will read the oath of love.
2. There are thousands of miles to meet.
The men stood in a row and the women were blindfolded. Touch your face to find your other half. The soldiers are divided into two ways, two people at the same time, can't touch.
However, I feel the harmonious heartbeat of the sacred unicorn.
The host gave an idiom, male and female each 1 person, and let the other party guess through physical performance. The time limit is 2 minutes. The number of guesses was the most, and the "most heartfelt award" was awarded.
4. Attractive competition
Take a blown balloon and ask both men and women to reach their destination as quickly as possible without any objects. He who spends the least time wins. Awarded the "Most Attractive Award".
5, talent shows my beauty, I am the master.
Volunteer to participate in your own program and live.
6. Sweet and loving couple
7. All the ladies and girls will get a rose.
8, singer performance
Creative tanabata activity scheme 5 activity theme:
20xx Let's love together.
Activity time:
20xx August 7th to August 20th
1. On the day of the event, there will be a wishing wall in Hall X. Couples can write their wishes to their other half on post-it notes and leave your contact information on the wall. We will draw lucky customers from these customers on Valentine's Day of 20xx to give you an unexpected surprise.
2. Watch "13: 14 (for life) 17: 20 (I love you) 19: 07 (Chinese Valentine's Day). Couples can enjoy a 20% discount on 20 yuan's movie. Couples can get one rose when they buy tickets (each couple is limited to one).
Guess what:
Activity time:
20xx August 7th to August 20th
During the activity, all customers who buy tickets in xx Studio will be given a "guess card".
As long as customers fill in the relevant personal information on the "Guess Card" and predict the total number of gold medals won by the China delegation, they can participate in this "Guess Card" activity.
On the closing day of xx, the 10 customer who guessed the gold medal number closest to the result will get a "JYY VIP card (you can watch IMAx)", and we will also draw a lucky customer from these audiences to get a diamond card.
Message: Anyone who buys tickets in xx Studio and xx Store can leave a message for our China delegation on our message board. For example: "XX", "XX" and so on!
Point projection:
Xx (I) Year X Month X Day 24: 00 midnight 2D original
At 24: 00 midnight on the day of X, the original XX is in 2D.
24: 00 midnight, xx, XX, People's Republic of China (PRC)
24: 00 midnight, xx, XX, People's Republic of China (PRC)
XX year 10 x day at midnight 24:00 3D/IMAX original.
The original 2D/IMAX version of Midnight XX is to be determined (XX mall activity)
Xx.com: Cooperate with and use credit cards to promote the sales of movie tickets through special channels, including 25 yuan for ordinary movies (the difference needs to be compensated by the lowest fare of China Film) and 2 IMAx movies.
IMAx Experience: On July 20x8 and August 6,/kloc-0, 2005, a free experience venue was arranged for the audience by using the IMAx trailer collection and xx trailer, and special coupons were prepared when necessary, that is, all the audience who participated in the IMAx free experience during the event could get xx》IMAx special movie coupons, and 50 yuan gave them tickets 1 cup of coke.
Xx Alliance: In cooperation with xx Catering (23 stores), each table in xx Catering's 23 stores can be equipped with xx cinema table cards; Xx catering DM sheet will set aside a certain layout for xx studio for publicity; Studio can post posters of xx Studio on the glass of 23 stores of xx Catering; You can enjoy a 30% discount when you go to xx restaurant with xx ticket stub. On the day of every member's day (8th of each month) in xx restaurant, you can enjoy a 50% discount on xx restaurant with the ticket stub of xx store. Collect the ticket stubs of xx Cinema 10, and get the membership card for free in xx Restaurant.
Weibo grabs tickets:
(1) During the release of xx, XX and XX, customers who dream of IMAx Studios in @xx and have @5 friends will have the opportunity to watch movies for free;
Romantic Chinese Valentine's Day Love "Easy" Summer: From August 7th to 20th, 20xx, you will land in Weibo, participate in the ticket grabbing activity of @xxIMAx Studios # Romantic Chinese Valentine's Day Love "Easy" Summer # Weibo, and share your story with xx, that is, you will have the opportunity to get two free movie tickets (***5 places) given by XX Studios.
Golden Winner National Competition: From August 7th to 20th, 20xx, I landed in Weibo, participated in the ticket grabbing activity of @xxIMAx Studios # Golden Winner National Competition # Weibo, predicted the number of XX people, and the right person will get two free movie tickets (* * * five people) given by Jinyi Studios.
Membership activities:
Activity time: 20xx from August 7th to August 20th.
(1) recharge 100 yuan +20 yuan production fee, you can apply for a gold card, enjoy 50% off movie viewing from Monday to Sunday (except IMAx hall), and give a bucket of mini popcorn at the same time;
(2) Recharge the 800 yuan +20 yuan fee, you can apply for a diamond card and enjoy 50% off movie viewing (including IMAx movies) for the whole year (you can still enjoy 40 yuan/Zhang when you watch IMAx in the diamond card this month, and give a small coke); (xx mall activity)
(3) During the activity, the studio will launch a special session for members every day. (There will be 1 performance in the evening, including 3D movies) Members buy movie tickets for 25 30 yuan.
Creative tanabata activity plan 6 sets of tanabata, "gold" is always happy!
Xxx1August 5-7, 3 days * * *
Activity content:
1. Love is on Qixi, and roses express love.
During the activity, every customer who enters the store will be given a red rose to convey your deep love.
2, love your wife on Tanabata, happy and sweet.
On the seventh day of the seventh lunar month, you can buy gold and platinum jewelry in the store with your marriage certificate, with a 50% discount on 20 yuan and gold and diamonds per gram. Except for gold bars!
3, romantic couples knot, fate knot on July 7.
During the activity, xxx Silver House launched a series of products of "Romantic Lover's Knot" (some products are made of red rope and woven into Chinese knots, named "Lover's Knot", "Heart Knot", "Hand Knot" and "Lucky Knot") to tie the knot for your love, and every day is Valentine's Day.
(The main dream is hard gold, and every gram goes straight to 30 yuan)
4, Tanabata love ceremony, digital expression
During the event, xxx Silver House will launch 520 yuan (I love you), 13 14 yuan (for life), 1234 yuan (plus with love), 2 134 yuan (love you III), 9,475 yuan (happiness) and 955 yuan.
5, sweet encounter, happiness continues.
During the activity, customers who spend more than 3777 yuan at one time will receive a "diamond membership card" for free. After holding this card, you can buy thousands of gold at a discount of 4 yuan, ten thousand gold, platinum and hard thousands of gold at a discount of 8 yuan, and non-gold products can enjoy a 20% discount.
Prepare in advance:
1. Prepare the goods and required prizes and gifts in advance.
2. Train the employees participating in the activities in advance.
3. Ask the store for support (let the deduction point, SMS, broadcast and other publicity).
4. In this activity, good customer data should be accumulated.
Publicity method:
1, member SMS
2. Arches, banners, X-shaped brackets and posters
3, shopping mall LED subtitles, broadcast publicity
Creative tanabata activity plan 7 I. Purpose of the activity:
Adapt to the new situation and change the traditional enterprise marketing model; Docking new trends and promoting the upgrading and development of major exhibitors; Establish new ideas, implement offline activities, and highlight the landing of horizontal alliances.
Second, the background of the incident
"Qixi" Valentine's Day is full of myths for urban lovers, and it is the best time for urban handsome men and beautiful women to express their feelings. Major businesses will launch special promotions for Tanabata. With the increase of social development, various means of competition are constantly updated. How to create a different market atmosphere and expand social influence on Valentine's Day, and distinctive and creative publicity activities have become the battlefield of PK.
Simai Network Technology holds this creative topic activity through sampling survey of Zhuzhou market, combining with local market characteristics of Zhuzhou and current domestic hot topics, so as to provide a more gorgeous and rich market stage for merchants in Zhuzhou, and let merchants display their corporate ideas and product promotion through this activity, gain more widely spread market influence, and achieve the publicity effect of different activities.
Three. moving target
(Create publicity, realize brand promotion of all merchants, and merchant alliance comes out) Cross-industry merchant alliance launches a unified one-card through a brand-new business model, realizing the principle of * * * sharing resources * * * connecting customers, and realizing the opening of its own stores to other cooperative merchants at the same time.
Four. Activity content
1, activity name: Tanabata Carnival in China.
2. Time: August 20th, 20xx to August 24th, 20xx.
3. Venue: Floor 2 1 of Hanhua International Club, Zhuzhou City
4. Organization:
Organizer: Simai Network Technology Co., Ltd. Xinyue Wan Wen Pavilion.
Co-organizer: Venice Photography Agency Wing Source Fashion Wedding 96. 5 Music Station
Planning and implementation: Zhuzhou Aishang Culture Communication Co., Ltd.
Verb (abbreviation for verb) activity plan
August 1 to August 20th.
1) Promote "Qixi Carnival" in major newspapers in Zhuzhou.
2) Through the WeChat platform, 20 merchants' WeChat groups forwarded the Tanabata carnival links.
3) Publicize through the storefronts (Yi Labao, X, banners) of various businesses.
4) Publicity through online platforms (Zhuzhou Online, Red and various WeChat public platforms).
5) Publicity by parade near the city center (starting 5 days before the event) 6) Advertising by bus LED screen in Zhuzhou 7) Advertising by elevator.
2. Media activities:
Invite Zhuzhou TV Station or Zhuzhou Evening News to make a soft report on this activity; One week before the event, put hard advertisements in Zhuzhou Evening News or radio; Wechat platform promotion, major merchants' WeChat platform promotion, and WeChat friends circle forwarding.