The company that helps our company to do brand marketing is Zhongshan 123 _ Culture Communication Co., Ltd., and the general manager is Bin Luo, former brand director of Vantage. Yes, it is Vantage who has done a lot in this year's World Cup. He worked in Vantage for nearly 20 years. When this company first came to make a proposal, it produced a PPT with more than 100 pages, which was aimed at our company's products and business. To be honest, if I write such a long PPT myself, I will definitely collapse. Then I saw the current situation analysis of the whole industry, competitor analysis, and various suggestions to our company, such as brand story, brand positioning, brand DNA, strategic positioning, slogan, brand vision, product selling points and so on. To tell the truth, other planning companies came to show us his previous cases. This company is really a clear stream among many proposal companies, and I became a fan in a TM instant.
The great man was immediately otherworldly. Well, his business ability was super strong, and he couldn't find a second one in Zhongshan. There is no doubt about it. In addition to its excellent business ability, this company really can't find a second one in terms of service attitude. Although everyone likes to talk about Party A, even I sometimes think it's too much, but this company is really, well, I can't say. I changed the plan ten times and eight times without complaining, and the selling point was refined very well. Weibo fans added 10W to me in half a year. They can reply to any thoughts I have in WeChat tweets in the first time, and. At least our family's brand awareness has risen from four lines to one line. Although it is too different from the giants, it is similar to Vantage.
Before, our company invited Wu Qihua (0 1 version of Zhang Wuji, who played with Gigi Lai) to do activities, but offline sales were not discussed. If the secret gets out, it will be bad. At least the online activity # in Weibo is cherry blossom for you, and an activity in Weibo was exposed to 660W, and the number of fans in Weibo increased by 4 W, which is very high for Blue V who doesn't often do activities.
At present, I know how to do better brand planning, and this company has really good business ability. I hope I can help you. I'll run first.