Celebration Plan 1 I. Purpose of the event
Celebrate the 10th anniversary of the store and welcome the 10th Plastic Expo. We will take the reception of the 10th Plastic Expo as an opportunity to carry out the theme activity of "Pursuing perfection of details and creating a classic for ten years", show the charm of Pacific hotel people and encourage employees to greet the 10th anniversary celebration with full enthusiasm.
Second, the spirit of activity.
1. Advocates that every employee always follows the service promise of "We will make constant efforts to make all preparations for you …" of Pacific Hotel, and is willing to implement it in practical work, and consistently provide thoughtful and meticulous services to guests, and take the initiative, quick, meticulous and humanized service to care for customers in every possible way, anxious, thinking and solving their difficulties.
2. Carry forward the work style of "unity, wisdom, courage and hard work" of Pacific Hotel people. Qi Xin works together and treats each other sincerely, showing sincere, careful and upright personal qualities at all times, and establishing a team spirit connecting the preceding with the following: enhancing the consciousness of serving the next working procedure from the previous working procedure and serving the front desk in the background. Departments do not shirk their responsibilities, can put themselves in their own shoes, eliminate "grey areas" and improve the team spirit among departments, posts and colleagues; Establish a sense of ownership, carry forward the work style of love and dedication, and create a good working, learning and living environment.
Third, the activity time:
20xx65438+1October 25th-20xx65438+February 30th 3 1.
Four. Implementation of activities
Theme month activities are divided into three stages: publicity, learning and improvement, and summary and evaluation. In order to promote the smooth development of quality service theme activities, in the process of theme development, the human resources department planned the tenth anniversary celebration and cultural festival in combination with the related work of theme activities. Through a series of cultural activities, the cohesion of hotel staff will be continuously enhanced, and the theme activities of quality service will be more colorful.
The first stage: publicity and launching stage: (time: 65438+1October 25th-165438+1October 5th)
1. In order to carry out the activities smoothly, orderly and deeply, an activity leading group was established. The activity leading group is mainly responsible for the planning, organization, implementation and inspection of the whole activity. The general manager Chen Ren is the group leader, the deputy general manager is the deputy group leader, and the managers of all departments are the team members.
2. The Human Resources Department takes the lead in publicizing the service concept related to the theme activity of "Pursuing perfection of details and ten-year classics". The human resources department takes the lead in organizing the training on the theme of "meeting the demand for plastics and creating high quality". Focusing on improving service quality and combining with work characteristics, all departments formulate relevant training plans, carry out departmental activities, focus on behavioral etiquette training, publicize and launch theme activities, and use internal workplaces to add grooming, columns and special issues.
3. Each department effectively implements various training work according to the formulated departmental training plan, and the Human Resources Department will fully assist the training work of each department. At the same time, all departments are required to strictly implement the Pacific Hotel Service Commitment Code as the staff's work creed.
The second stage: learning promotion stage: (time:165438+1October 6-65438+February 10).
1, "Pursuing perfection of details, creating a ten-year classic", requires all departments to start with details and continuously improve service quality. According to the training progress of each department, the Human Resources Department will formulate an effective inspection and supervision plan, and organize quality inspection teams to conduct comprehensive training for each department from time to time according to the five-star visit standard, employee handbook, Pacific Hotel service commitment code and SOP standards of each department. Timely feedback on existing problems and urge relevant departments to implement rectification in time.
2. On the occasion of the tenth anniversary of the hotel, the Human Resources Department specially convened department managers, new and old employees and outstanding employee representatives, and organized a symposium on "Ten-year Dreamland" for employees to enjoy our growth with the hotel, and asked all departments to review the ups and downs of the hotel in the past ten years from different levels. Agenda 1: Managers of all departments delivered a special speech entitled "Enjoy ten years and touch you and me"; Agenda 2: Ten-year employees talk with outstanding employee representatives about "recalling ten years, I grew up with the hotel"; Agenda 3: New and old employees * * * think about the next ten years together, make suggestions for hotel development, arrange personnel to go deep into various departments and guests, and collect the attention and expectation of hotel colleagues and guests on our tenth anniversary with DV.
3. In order to dig deep into the bright spots of employees, the Human Resources Department will continue to collect detailed service cases of "touching guests", requiring all departments and teams to actively implement them, dig out the bright spots in our actual work, focus on the advanced deeds of improving service and management quality, summarize the achievements made by the department in quality management, and improve the bright spots in departmental services. According to the submitted detailed service cases, the Human Resources Department selects the best detailed service quality case list and gives some rewards. At the same time, the selected best detailed service cases are recommended to Ningbo Hotel Industry and Zhejiang Hotel Industry for publication, and the collected excellent cases are compiled into the Collection of Ten Years Classic Detailed Service Cases of Pacific Hotel as training and publicity materials in the future.
4. In order to push the 10th Anniversary Celebration to a climax and test the effectiveness of the pre-training work of all departments, the Human Resources Department will take the lead in organizing the "Selection of Image Ambassadors for the 10th Anniversary Celebration of Pacific Hotel", and all departments will select the candidate list of "Hotel Image Ambassadors" and related outstanding performance deeds in combination with the collection of detailed service cases. According to the submitted materials, the human resources department will set up a guest suggestion box in the front desk area, open the general manager's mailbox and open an online service forum to listen to the opinions and opinions of internal and external guests. Convene the department to organize the "Hotel Image Ambassador Service Etiquette Exhibition Competition" in the form of image display, service etiquette performance and service etiquette scenario response. The "image ambassador of Pacific Hotel" will be selected through comprehensive voting by domestic and foreign guests. The image ambassador will be listed on the post and enjoy a certain allowance, and at the same time speak for the hotel's series of image publicity activities.
The third stage is the summary appraisal stage: (time: 65438+February1-65438+February 3 1).
Through the carrier of "pursuing perfect details and creating ten-year classics", the service quality of various departments will be continuously improved. During the theme activities of quality service theme activities, there will be mysterious guests visiting from time to time. The leading group and hotel performance evaluation team will select three excellent quality management departments through quality inspection team, EOD inspection, unannounced visits by mysterious guests and feedback from guests on weekdays, and award them with "Quality Management Progress Award" and "Quality Management Progress Award" respectively. Combined with the year-end evaluation of the hotel, the "Top Ten Charming Stars of Pacific Hotels" were comprehensively selected and rewarded respectively.
Shop celebration plan Part II I. Preface:
As far as the wedding etiquette planning agency that leads the trend of the wedding era is concerned, whether its opening activities are novel and unique, that is, "whether it can win the first battle", gives the people of jieshou city a refreshing feeling and eventually becomes an instant hit, which has a vital impact on whether the wedding etiquette planning agency can take the lead in jieshou city and gain a firm foothold.
Jieshou city Huayue Wedding Etiquette Planning Agency is located in the Big Windmill Boutique City in Jiefang Fourth Street, jieshou city, which is located in a prosperous area of the city. Its subordinate Big Windmill Boutique City has certain trend influence in the city, with innate advantages and related high-quality hardware facilities. As long as it starts to operate through appropriate market methods, it will certainly produce good market benefits.
Second, the method and purpose of this activity:
In this activity, we adopted the operation mode of "inspiring popularity, creating a business atmosphere and precipitating business opportunities", taking both sensational scenes and real transactions as the starting point of this activity, using concierge measures, outdoor shows, news propaganda and other ways to stimulate popularity, using related promotional activities (concierge, festivals, luck) to create a business atmosphere, and integrating business opportunities through low-buy, high-send and extended transactions.
Third, the overall structure planning of the opening ceremony:
The company's planning for this event will break the conventional mode of previous celebrations and be held in different venues. Goal 1: break through the limitation of small impact in the opening ceremony area; Goal 2: attract people from all walks of life in jieshou city to the store of wedding etiquette planning agency with a good full moon.
The overall framework of this activity is to make the wedding scene dreamy, novel and festive. Combine the wedding form with the double festive atmosphere of the opening ceremony. Then, it can achieve the purpose of gathering popularity and expanding the popularity of wedding etiquette planning institutions.
Synchronize the wedding show with the interactive game of the live audience to maintain popularity and promote on-site sales. )
Iv. Arrangements for the Opening Ceremony of Wedding Etiquette Planning Agency (1):
1, time: 20xx August 16, 17 (the celebration flow arrangement shall be formulated separately according to the specific situation).
2. Location: the square in front of jieshou city Shopping Center on the first day, and the central square of jieshou city Municipal Government on the second day.
3. Arrangements for the opening ceremony: the master of ceremonies for the bride and groom, a publicity flyer, two wedding site supervisors and a service staff.
The master of ceremonies announced the opening of the wedding etiquette planning agency for the full moon, and the wedding began with the drummer playing music (time: three minutes).
The firecrackers exploded, the master of ceremonies announced the start of the wedding reception, and the groom and the wedding car set off.
Blow all the way and knock all the way to the store for a good full moon (equipped with two shop assistants to distribute promotional materials for opening discounts throughout the opening ceremony)
The groom arrives at the bride's place: the groom kneels down to the bride to propose marriage, presents a bunch of flowers and carries the bride into the car. Drummers perform music performances (time 10 minutes, designed to attract the public)
The bride and groom went to see the live performance with all the staff.
The master of ceremonies announced the wedding.
Newcomers enter: (the little angel leads the way and the spotlight works. The best man and bridesmaid threw petals on the road and set off small fireworks for the wedding March. Newcomers exchange tokens (the appearance of the ring is designed) The witness asked the newlyweds if they wanted to kiss each other and have a glass of toast (I really want background music). Newcomers light happy candlesticks (background music); Pour sweet champagne (background music); The bride throws flowers with her back to the unmarried woman (background music).
The emcee explained the significance of this kind of wedding and the service scope of the wedding etiquette planning agency.
The signboard of jieshou city Huayue wedding etiquette planning agency is covered with red cloth. Accompanied by the blessing, the company manager unveiled the red cloth, and the master of ceremonies announced loudly: (background music) jieshou city Huayue wedding etiquette planning agency opened, and the financial resources were rolling in. Firecrackers are ringing.
Show pictures (projectors and screens) of related on-site weddings and accept on-site consultation and orders.
Verb (abbreviation of verb) The opening ceremony of the wedding etiquette planning agency is accompanied by a full moon (2) Arrangements:
1, scene layout:
Opening event leaflet
I. Quantity: 5,000 pieces
B, specifications: A4 color page double-sided
C, material: paper
D. Content: (to be determined)
E. Region: rural villages and towns around relevant urban residential areas.
T-shaped background table
I. Quantity: one piece
Specification: 3 meters high and 6 meters wide
C, content: six LED tubes before and after pink ice silk purple drawing, two luminous trees on one side, candlestick on the left, heart-shaped stage of Champagne Tower on the right, and six big cold fireworks.
The front of the arch is pink, then the square pavilion is decorated with red lace, and then the golden carpet signboards are all luminous tubes.
D. Layout: There are 4 stools under the stage table 16 for the invited unmarried guests to sit on the table and put flyers on the table.
Welcome card
Design your own welcome guests.
Take pictures of new people.
C, make a theme show
Professional voice
I. Quantity: one set
B, description: professional (configure professional operation to ensure smooth sound quality)
Venue: one side of the main venue
Professional performance (see point 6 on the next page for specific arrangements)
A, quantity: 4 pairs (depending on the number of wedding dresses)
B description: men and women with good figure, good looks and good temperament show different types of wedding dresses.
C. venue: performance platform of the main venue
2, on-site personnel arrangement:
A, site commander: (responsible for command, deployment, process control, handling emergencies, etc. ).
B deputy commander-in-chief on site: (cooperate with the general commander to be responsible for the command, deployment, process control and disposal of emergencies. ).
C. On-site coordination team: (responsible for on-site power connection management, execution and control of wedding ceremony, process connection of celebration ceremony and benign cooperation between different teams, etc. )
D. Performance team: (Responsible for the whole ceremony, the sound effects are just right, and the coordination and interaction between performance activities and games. )
3 list of required projects and budgets (see attached table).
Intransitive verb Wedding Etiquette Planning Organization Opening Ceremony with a Good Full Moon (3) Arrangements:
According to the planning of this performance, it is decided to organize 4 pairs of men and women with different characteristics to perform this performance. Make it to an active atmosphere:
1, model team: (This performance team performs in the form of various Chinese and foreign wedding gifts. Number of people: 4 men and 4 women (youthful, fashionable and beautiful)-(major suppliers can be invited to co-sponsor, and the brand name in the event will be orally broadcast by the host)
While showing the wedding dress, the MC can introduce the meaning of the dress, the suitable person and place.
2. Band combination:
Performer: * * Band.
Number of people: 3-4 (keyboard player, guitarist, drummer, lead singer).
Performance content: songs and music suitable for a happy wedding.
There will be a lot of logistics support in the specific operation process of this activity, which will directly affect the success or failure of this activity:
1, activity funding arrangement:
The funds needed for activities should be managed by special personnel. After the plan is determined, it is necessary to ensure that the activities are adequately funded and can be implemented smoothly.
2. Security and emergency measures and traffic order on the day of the event:
Equipped with several security guards to conduct comprehensive monitoring of the event site.
3. Electrician:
The main venue is equipped with professional electricians to test and maintain electricity to ensure the normal speech and broadcast of the ceremony.
Seven, opening promotion procedures:
In view of the present situation of wedding etiquette planning institutions in Moon Bay, the following promotion planning schemes were put forward during the opening period:
Activity generation: In order to achieve the above goal of ensuring popularity and sales, we should jump out of the traditional old-fashioned mode of "opening ceremony, full-court discount" and exchange part of gross profit for higher sales to ensure hard-won popularity and business spirit. At the same time, higher sales are the guarantee of the confidence of operators and sellers.
1. Promote "on-site order" (the core of this promotion)
Activity form: After the customer places an order on the spot and pays a large deposit (1000 yuan/RMB), the customer can enjoy a 7.5% discount on the total wedding price.
2. Promote "on-site ordering":
Activity form: After the customer places an order on the spot and pays a certain deposit (500 yuan/RMB), the customer can enjoy a 15% discount on the total wedding price.
3. Promotion activities during the opening period
Customers who have not placed an order or placed an order on the spot can enjoy a 10% discount on the total wedding price if they place an order in the store within one month after the opening of this institution.
5. Other interactive knowledge quiz games (specific to be determined and provided separately).
6. The local promotion activities carried out by other suppliers should be coordinated with the whole.
8. Advertising media placement and arrangement for the opening ceremony of the full moon wedding etiquette planning agency in Jieshou City:
On the day of the event, the local TV station was invited to shoot, and after editing, it was broadcast in the prime time of TV station within one month during the opening period.
1. Print advertisements: leaflets, gift bags. ...
2. Electric car body advertisement: (specific to be determined, to be provided separately)
3. Outdoor large-scale street sign advertisement: (the specific location is to be determined, and it will be provided separately)
4. Broadcast advertisement: (details to be determined, to be provided separately)
5. Advertising content: (specific to be determined, to be provided separately)
6. Game content: (to be determined)
Shopping Mall Celebration Chapter 3 I. Purpose of the event
Take advantage of the National Day holiday to carry out promotional activities, stimulate consumption, stimulate sales, and prepare for the sales market in the second half of the year.
Second, the theme of the event
Celebrate the National Day, get a big gift and visit Beijing.
Third, the object of the activity
Potential customers
Fourth, the activity time
September 29th to 65438+1October 5th.
Verb (abbreviation of verb) activity content
1, promotion time, buy * * mobile multimedia series and give away a memory card.
2. Promotion time, * * mobile phone * * series, 10% off sales, no gifts.
Activity slogan of intransitive verbs:
1. Warning slogan:
Jianqing-XX Business Olympics is an unprecedented event, which is worth looking forward to.
Xx years of eventful autumn, happy anniversary 1 1 day.
The glorious history of xx years is concentrated in this glorious moment.
The world pays attention to China Beijing Olympic Games, and the whole city looks forward to the xx anniversary of xx Building.
2, DM and other advertising languages
55th Anniversary Celebration of Commercial Building 1 1.8 Passionate Opening!
1. The price is released at the opening, and the gifts are overwhelming.
2. The price of high platform diving, Qian Fan's gift is "fat"
3. The whole audience gave gifts in an unprecedented way, and the scale of the event was unprecedented, shocking the low price and shocking the mountain city.
4.xx anniversary, 55 gold bars are waiting for you!
5. The whole city gives millions of generous gifts, gives back millions of special goods, and celebrates the xx anniversary of the commercial building with passion for eleven days!
6. Thousands of manufacturers hand in hand to congratulate, and jubilant gifts are also delivered. Tens of thousands of new products are unveiled, especially the special price, Pratt & Whitney Liaodong!
7. Shine the masterpiece of the whole city and stir the shopping carnival feast in Benxi! The grand occasion is unprecedented! Unprecedented strength! Surprise is unprecedented!
8.xx Year Celebration, Brilliance and Glory
9. Birthdays of buildings and people's festivals.
10. xx anniversary of commercial building, playing the strongest sound of profit in xx years.
1 1. Enjoy the city celebration price.
12. Break through the bottom line of price and surpass the peak of luxury gifts.
Celebration Plan 4 1.0 Purpose
Combined with the ***200X annual marketing plan, formulate and implement the marketing plan for the fourth anniversary celebration, increase the customer gathering power and commodity sales of supermarkets, enhance the market control ability and social influence, and obtain a double harvest of economic and social benefits.
2.0 theme:
Happy story-the fourth anniversary celebration of * * * was staged.
3.0 Promotion principle
Create surprises, benefit customers and create a warm shopping atmosphere.
4.0 content
4. 1 activity time
4.2 Promotion Form
4.2. 1 Promotion theme
Select 220 kinds of dm special commodities (except household appliances), and launch a large number of special commodities, bundles and gift packages with sufficient supply every day during the whole activity, highlighting attractive commodities such as seasonal commodities, fresh food, cereals, oils and foodstuffs, daily necessities, seasonal clothing and new products, so that customers can obtain extensive benefits;
4.2.2 Promotion hotspots
Every day, about 10 kinds of ultra-low-priced goods are selected, and reasonable varieties, supply quantities and ultra-low prices are required to ensure strong attraction and price impact. On the one hand, it limits the number of individual purchases, on the other hand, it ensures sufficient supply on the same day to avoid looting in a short time;
Bulk rice was sold at ultra-low price for two days, namely165438+1October 29th and 65438+February 5th, respectively, and the price was 1.02 yuan/kg (the rest time was 1.05 yuan/kg), which made the activity set off two climaxes.
4.2.3 Promotion display
Set up special promotion areas, display promotional items relatively intensively, design special decorations, highlight selling points, and stimulate consumption with special prices, gifts, services and vision;
Factory promotion
The purchasing department should contact the marketing department in advance, plan the promotion activities organized by suppliers, and actively cooperate with and publicize the special, powerful or novel promotion activities organized by suppliers (including square performance and dm promotion).
4.2.5 Special promotion
Surprise price of warm-hearted goods-unexpected welfare with high quality and low price. During the activity, dozens of super-preferential products are released to you in limited quantities every day, which really surprises you and is worth the money.
Gifts come with actions-during the activity, customers who shop in 80 yuan or above every day can get a thoughtful gift at the service desk with the shopping receipt of that day (single sheet, not accumulated).
(1 65438+1Send a bag of washing powder on October 29th and 30th, a bottle of soy sauce on February/kloc-0 and 2nd, a box of facial tissues on February 3rd and 4th, and a bottle of detergent on February 5th, 6th and 7th.
Celebrate birthdays together and send them politely-customers whose birthdays are 65438+February 5 can get a cake at the service desk on February 5, 65438 with their ID cards.
Touching "electricity" is polite-to celebrate the fourth anniversary, * * store, * * store and * * store jointly launched home appliance promotion, with high quality and low price, many surprises and good luck.
Dm lucky draw-165438+1October 29th-65438+February 4th, those who purchase a certain amount every day can vote for the 4th anniversary lucky draw at the service desk of each store with the lucky draw card printed on the store celebration poster (each person is limited to fill in one, subject to the ID number, and the copy is invalid), 65438+February. Two first prizes, 29-inch color TV/KOOC-0/set, second prize/KOOC-0/set, microwave oven/KOOC-0/set, 30 third prizes, bedding/KOOC-0/piece, sweetness prize 200, and gift/KOOC-0/piece.
4.3 Division of labor
4.3. 1 The purchasing department shall determine the variety, quantity and strength of the promotional goods before1October 20th, and obtain the support of suppliers; Gifts and dm lottery gifts165438+1October 24th will be confirmed and delivered to the service desks of all stores the day before the event;
300 birthday cakes in * * store, 200 in other stores, and 900 in * * store provided by bakery (individually packaged and delivered to the store service desk one day in advance).
4.3.2 The Marketing Management Department shall plan the overall plan of the activity before June 22nd, 165438+, and make good preparations for advertising, dm shooting, production, banner production and advertising design;
Responsible for the layout of the lottery ceremony in the square on February 5, 65438, and contact the performance band;
4.3.3 Each store management department sets up a dm card box at the service desk and posts a large poster introducing the dm lottery (indicating the rules of the event, employees are not allowed to participate, and this event is notarized by the notary office, etc.). ), the lottery box will be delivered to the service desk before 9: 00 on February 5, 65438, and the branch will be notified immediately after the winning list is generated.
4.3.4 The store department displays goods, hangs pop and provides on-site services according to the requirements of the activity plan and the specific activity notice of the purchasing department;
4.3.5 The Management Department165438+1October 23rd reported the celebration and decoration plan of the Marketing Management Department, and the Marketing Management Department confirmed the unified opinion and implemented it by the branch;
4.3.6 The Security Department is responsible for maintaining business order during the activities;
4.3.7 The Logistics Department shall cooperate with the stage layout of the square activities on February 5th, 65438.