The first type: bedding shops, which belong to roadside shops, are mainly aimed at low-level consumers. The goods are brand-free, the price is absolutely close to the bottom line, and the style, quality and packaging don't matter. After all, there are still many poor people in China. Although the profits are not great, business can still be done as long as there are enough people. The investment of such shops generally does not exceed 50 thousand yuan. It should be noted that you should choose the right location to open a store.
The second type: selling second-line brand products, targeting middle-income customers. The style and quality of the products are suitable, and the price is more attractive than that of specialty stores. Generally speaking, the location of mature large residential areas is mainly near roads. Shops should pay attention to good external decoration, and stores mainly rely on the reasonable placement of products to create a sales atmosphere. The general investment of this kind of store is not less than150,000.
The third type: franchisees of first-line brands pay great attention to the brand and grade of products, and even are environmentally friendly and low-carbon. Shops are generally located in busy urban areas, or large shopping malls and supermarkets. Products are required to keep up with the trend in style design, color appearance, fabric, processing and packaging. The investment of such specialty stores is generally more than 500 thousand, or even more than one million. Bedding investment is a good investment choice, but the risk is not small. You must have an objective and comprehensive understanding of the business district where the store is located, and know your customers' preferences and consumption habits. Otherwise, once the goods are found to be wrong after opening the store, it will be difficult to turn around.