When Su Bingwen, the founder of Wheat Field Coffee, put "The fuller, the more mature; The more successful you are, the more you bow your head. Wheat has sublimated into a cultural totem pursued by wheat field people. Wheat field coffee, which originated in Taiwan Province Province, began to plant this successful concept and attitude in high-rise cities. Because of openness and tolerance, our tolerance for the world; Because of the cultural background, we are integrated into this world.
A cup of coffee called wheat field.
Sitting on the ridge covered with golden ears of wheat, hanging your feet like this and rocking back and forth. ...
Looking up at the same golden sky, the golden color of the sky is inclusive and is the color of wheat ears. Mysterious sky,
Mysterious wheat fields, the same obsession, like the smell of coffee in the air and the smell of coffee, render a different kind of happiness.
..... The wind pressed the ears of wheat very low, and the layers of ears of wheat rippled happily, and the sound of the waves of wheat merged into a country tune, accompanying this group of good girls.
Full ears of wheat are mature, happy and beneficial.
Harmonious mood, find your own ear space in the coffee in the wheat field. You don't have to show off anything to others, nor do you have to be vulgar and elegant. It's all because of that cup of coffee called wheat field.
Live low, the soul is high, the coffee in the wheat field.
-A new milestone for the head office
——————————— Reform-Education-Change-Growth
As we all know, coffee is the second largest trade variety in the world after oil, and the chain operation of coffee shops has become one of the top ten lively investment industries in China with an annual growth rate of 20%. Since its birth, wheat field coffee has spread rapidly to major cities in Guangdong Province. The success of wheat field coffee is the result of the joint efforts of all our staff and the concern of all my colleagues. On behalf of the company, I would like to express my heartfelt thanks to you!
-The first-stage planning of the wheat field coffee has been gradually completed, and the organization, management, strategy and operation are becoming more and more perfect. In the future, we will continue to pursue service characteristics and take meeting the needs of customers and franchisees as our business purpose, which will be our continuous efforts.
-In the integrated development stage of the enterprise, we will take "giving full play to the functional system of the unit" as the goal, constantly improve and optimize the interior and enhance the competitiveness. Brand expansion is based on the guiding ideology of "localization of regional strategy, regionalization of national strategy and localization of global strategy". I believe that in the second phase of the future planning, the head office will make unremitting efforts and forge ahead to make the coffee in the wheat field bigger and stronger.
It is our commitment to satisfy our customers and make our partners smile. Persisting in reform and innovation, unity and cooperation, and tolerance are our wheat field people's cultures. In the future development, we will comprehensively improve quality management, adhere to the people-oriented management spirit, adhere to the road of group development, and comprehensively improve the brand service level. We believe that in the near future, the coffee in the wheat field will be more perfect and better! In 1980s, the founder of Wheat Field opened the first western restaurant named "Wheat Field" in Taiwan Province Province. On March 2, 2002, "Wheat Field" moved to Chinese mainland, and opened its first store in Zhuhai, and changed its name to Wheat Field Coffee. On March 6th, 2005, 16, the headquarters of Wheat Field Coffee was formally established in Zhuhai, China. In September, 2006, the wheat field headquarters in official website was formally established. Since then, it has played a great role in information release, communication with the outside world, brand promotion and so on, showing the image of the headquarters well. From June 5438 to October 2008 10, including direct stores and franchise stores, Wheat Field Coffee opened more than 30 stores in and out of the province, and developed into a catering chain enterprise focusing on coffee and western food. From June 5, 2008 to 2008 10, at the 3rd China Forum on Independent Innovation of Enterprise Development and the 2008 China Annual Meeting of Private Enterprise Leaders, Mr. Su Bingwen, the general manager of the company, was awarded the honorary title of "Innovative Person in the 30th Anniversary of Reform and Opening-up in China" for his outstanding contribution to the private economy. In September 2009, Elegant Old Tree Coffee brand was formally merged into Zhuhai Wheat Field Enterprise, adding a brand-new force to the head office. Under the leadership of General Manager Su, Qi Xin, the working team of the headquarters, made concerted efforts to create a brand-new "elegant old tree" with full faith, and made continuous efforts for the development and growth of the wheat field headquarters.