1 stands for the popularity of the anchor. The popularity of Taobao live broadcast is judged not only by the number of online viewers, but also by the number of likes. Zombie fans won't like it, which reflects the active number.
2, the number of likes and gifts can make the anchor's Taobao live broadcast rank high. In this way, the more obvious the location displayed on the mobile phone Taobao, the more attractive it will be for people to watch the live broadcast.
3. The more you like, the higher the value of Taobao anchor will be. Therefore, the anchor will generally set the number of red envelopes that the number of likes reaches.
4. It can improve the ranking of indoor live broadcast hosts, increase the ratings of users who naturally enter, and achieve marketing effects. Now not only Taobao live broadcast, but also other live broadcast platforms have the same principle.
The significance of live broadcast:
1. Solve users' doubts.
Merchants or enterprises can solve users' doubts about products through micro-video live broadcast in Fengxian. Moreover, the specific structure, performance and advantages of the product can be displayed through live broadcast, and the strength and certification information of the merchant brand can also be displayed. The use of online video live broadcast can effectively make customers look at the authenticity of products and other information more intuitively, and understand the goods more intuitively and conveniently.
2. The consumption process is clear.
In the past, we only ate eggs for the sake of "results" and didn't care about the hens that laid them. Now we care not only about the result, but also about the "process". Before eating eggs, we want to know the living environment and health problems of chickens. Now the "process" can be reflected by live broadcast, and all industries can fully reflect it.
3. Improve the user experience
Take cosmetics as an example. Users may not understand the benefits of the product only through words, nor can they directly see where the so-called benefits are, so the conversion rate will not be very high. At this time, the role of live broadcast is particularly prominent. Through the anchor's step-by-step display, gradually from plain face to makeup, the display effect is strong, so that the audience can see the benefits you said and bring the audience the desire to buy. At the same time, you can also buy and watch.
4. Expand corporate publicity, and the communication effect is good.
Now it has entered the era of eyeball economy. Without promotion, it will not succeed. Through live broadcast, we can expand the publicity effect and rapid marketing methods of enterprises. Therefore, the advantages of enterprise online live video marketing are very obvious.