Opening a flower shop (retail store) initially includes four parts: store location, rent, decoration and purchase funds. The scale of investment depends on the rent of the store. According to Qingyi Flower Company, the investment of a flower shop with a scale of about 60 square meters should be 1 10,000 yuan to 20,000 yuan. Teacher Tian Fang of China Flower Network introduced a flower shop with a size of about 30 square meters, and the monthly rent is about 3,000 yuan to 5,000 yuan. Taking 30 square meters as an example, the decoration cost is generally 5,000 yuan. The necessary equipment such as fresh-keeping cabinet, scissors and watering can will cost 3000 yuan. A 30-square-meter flower shop needs a florist and 3 to 4 ordinary employees. Floriculture design is the foundation of establishing a store, so the level of florists in the store is very important. The average florist's salary is 1000 ~ 2,000 yuan, and the average employee's salary is around 800 yuan. Opening a flower retail store is different again. According to Ms. Tian Tian of Beijing Jixiang Flower Center in Yuquanying Flower Market, opening a flower wholesale shop of 15 square meters, the admission fee starts from 50,000 yuan (including booth fees), and the monthly booth fee is more than 3,000 yuan, including simple facilities such as utilities. Simple decoration costs 3000 yuan, in addition to paying about 300 taxes and fees. A shop with a square meter of 15 needs to hire a flower shop owner (except the owner's own business) and two ordinary employees with a salary of 1000 ~ 2,000 yuan. The salary is in 500 yuan ~ 800 yuan, and the daily running water is around 1000 yuan, so it can also be estimated whether opening a flower wholesale shop makes money. Numbers related to flowers? In recent years, flower consumption has become more and more popular. In addition to beautiful appearance, pleasing to the eye and beautifying the home, flowers can also develop people's imagination and make people more subtle and tasteful when communicating with each other. What is the situation of our flower market now? According to Mr. Zheng of Beijing Flower Association, the consumption of Beijing flower market in 2002 was about 556.5438 billion yuan. The reporter visited several flower shops, and the daily sales of each flower shop ranged from 700 yuan to 1800 yuan. Now there are about 800 ~ 1000 flower shops in Beijing. With the continuous improvement of people's living standards and cultural taste, people's demand for flowers will be greater and greater. Although there are 14 large flower markets in Beijing (Laitai Flower Market, Yuquanying Flower Market, Nature Flower Market, Big Forest Flower Market ...) with advanced international auction technology and facilities, the flowers traded by auction only account for 20% of the total flowers, while the figures in the Netherlands, Japan and other countries exceed 90%. It can be estimated that flower shops in Beijing still have a lot of room for development. Generally speaking, there are three ways to open a shop: opening a flower retail store, opening a flower wholesale store in the flower market, and opening a flower franchise chain store. Now all kinds of large flower shops can join in. The initial personnel training, store decoration and site selection must be strictly examined by the head office, and a franchise contract must be signed before opening a store. Mr. Tian Fang of China Flower Network believes that those who chartered franchise chain are independent operators, independent accountants, responsible for their own profits and losses, and responsible for their own financial arrangements. The fees that franchisees should pay include joining fees and handling fees. The franchise fee is paid after signing the franchise chain operation contract, and the specific amount is charged according to the size of the store. Handling fee refers to the annual fee charged by the head office for the continuous support of franchise chain stores in technology, business and service after opening. Business Skills and Suggestions Sending flowers is a science, and sending flowers is also an art, and the language expressed by flowers is too rich. Have you ever understood the meaning of the flower receiver? Is it a little sleepy to send flowers? Do you know the meaning of a bunch of red and white roses? Did you know that Lily should be treated first when visiting a doctor? And so on. Only by expressing and understanding the meaning of sending flowers can we better express this art. The skills of opening a shop mainly include familiarity with the market, site selection, store layout, mastery of the art of flower arrangement, investment risks and so on. First, master the technology: first of all, we must understand the flower language, what flowers to send to whom, what flowers to use on what occasions, what flowers to send on what festivals, the production of opening flower basket floats, and the production of flower basket wreaths for weddings and funerals. Quite simply, a book about flower arrangement can solve the problem. In a word, experience makes perfect. Second, the choice of store location: this is the key to the flower shop. Because the retail profit of the flower industry can reach 50%-80%, the retail profit is enough to meet the rent, water and electricity, employee wages, taxes and fees in January. From this point of view, the store is located next to the hospital, hotel, photo studio or entertainment city, which can avoid the influence of the off-season from June to September on the whole performance. Secondly, from the perspective of improving the performance of wholesale and retail, because the wholesale profit is about 65,438+00% ~ 30%, the store can be located in a wholesale street in the flower market or a block with concentrated flower shops. In addition, when selecting the site, we should also consider whether the doors and windows of the room are large enough, and then replace them with glass doors and windows to show the appearance of a flower shop. During the peak season from September to May, all flower shops and buyers are your customers. Because of the herd mentality of customers, you will win a lot of business that others can't get. At the same time, other flower shops are your wholesale customers. Third, the store decoration: the decoration of the flower shop is mainly reflected in the word "flower". To achieve this goal, there is only one way, that is, install more glass mirrors with reflective function to make the storefront space appear larger, so that one flower becomes two flowers and a bunch of flowers becomes two flowers. Of course, in order to reflect the gorgeous flowers, the color of lighting is also very important. It is suggested that pink tubes can be appropriately selected for embellishment. In addition, as a wholesale and retail store. After the front hall of the storefront is properly decorated, the backyard can be used as a warehouse to reduce the decoration cost, and the glass door is indispensable, so the advertising benefit and flowers are also a kind of protection. Decoration with glass as material has low cost and good effect. Zg four. Purchase channel: the quality and price of flowers are your magic weapon to win the market. Finding the source of self-produced and self-sold goods can guarantee your profit margin to the greatest extent. At present, there are several flower wholesale markets in Beijing, such as Hu Axiang, Liangmahe, Laitai, Yuquanying, Space Bridge and Nature. If conditions permit, we can also cooperate with the flower market in Yunnan, the largest flower producing area in China, to send flowers by air and consign them. In a word, an active flower shop should win customers with the principle of price+quality+service. Business strategy 2 1 century, there is no blank market for you to explore, no matter which line you run, word of mouth is the key. One is the quality and price of flowers, and the other is the quality of service. If the quality and price of flowers are controlled by suppliers, then wholesale and retail stores, as shopkeepers, mainly rely on the quality of service. Ms. Wang of Fangfang Flower Shop in Beijing said that if you open your own shop, it is better to make a promise of free door-to-door delivery first. This kind of pre-sale service will establish a gradually expanding customer base of credit system for wholesalers and retailers. The second is to avoid waiting for him. In addition, the business strategy of the manager of Beijing Jixiang Flower Shop is that the flower arrangement of star-rated hotels in any city is a good business, and it will cost several hundred to several thousand yuan to replace the first phase in three to five days, not to mention many wedding banquets, conferences and birthday banquets in the hotel, which will inevitably bring a lot of business. Photo studios, bars and dance halls are also markets for your business development.