The company takes "sustainable management, industry serving the country" as its business purpose, and through continuous management reform and process improvement, it has now formed a product development and production mode with independent design and development as the mainstay, supplemented by foreign procurement, and a high-quality and multi-category product system with its own unique style.

Hao Yueren provided products with unique quality advantages for the market with its leading technology and technology, which won the company a good reputation in the industry and made Hao Yue brand widely trusted and respected in domestic and foreign markets. Hao Yuezhubao was recognized by the World Gold Council as "the designated producer of Chinese style wedding series gold ornaments", "the only designated supplier of gold promotion activities" and "the designated supplier of K gold activities", and was designated as "cooperative promoter" and "designated supplier" by the International Platinum Association, becoming the designated supplier and producer of the International Palladium Association. Since 2002, it has been rated as "quality trustworthy unit" for many times; Its "Golden Dragon" and "Simple Gold Product" were awarded "Famous Brand in Chinese Jewelry Industry"; In 2005, "Jinlong" was awarded the honorary title of "China 500 Most Valuable Brands" by the World Brand Lab; In 2006, "Jinlong" and "Jianjinpin" won the title of "Famous Brand of Gold and Silver Jewelry in China". In 2007, Hao Yue became the leading private enterprise in Shenzhen, and Jinlong was awarded the famous trademark of China.