Heroic rock men and women drive domestic hard-core off-road vehicles BJ40, or cross mountains and rivers, wild towers and desert storms, or camp at the top of the mountain for fun, or cross Mohe to Aurora ... Such an exciting off-road life has aroused the "ambition" of urbanites to "set out to see the world".
How did BJ40, which became popular in the professional cross-country circle in China, set off a nationwide love affair in Tik Tok?
The content * * * ignited the enthusiasm of the whole people, and Beijing's cross-country wildness was out of the circle.
This "provocative" off-road carnival was jointly created by Beijing Off-road and Tik Tok Car Head IP Car Festival.
Leveraging the official endorsement of the Car Fighting Festival and the platform's high-quality interactive resources, this national task is driven by fun games, cash incentives and cross-border circles, which not only stably supports the high traffic of Tik Tok platform, but also amplifies the activity volume, forming a wide and lasting spread ripple and realizing brand marketing upgrade.
165438+1In mid-October, Beijing cross-country "National Wild Happy Season" officially launched the first shot of "Wild Happy Life", with the theme of # Dou coming to the wild, inviting all users to create together and show their off-road life and attitude.
In order to stimulate the creativity of Tik Tok users, Beijing Off-Road and Tik Tok jointly create exclusive "wild" stickers, rock gestures and other forms to gather users who love off-road, show fun and make the wild wonderful. At the same time, Beijing Off-Road also offered generous cash rewards to encourage Tik Tok users to enjoy "outdoor life", and the content * * * naturally came.
At the same time, people in cross-border circles include tourism, music and food. Contact each other and create a unique and diverse perspective to show the interest of "Yue" and the beauty of "Wild". KOL, such as Fang Qi kiki, the goddess of playing with cars, and Redock in red, took the lead in participating. Driven by the continuous fermentation of excellent works and circles, off-road vehicle owners, media people in the automobile industry, trend leaders and Tik Tok users who love off-road and pursue freedom all over the country have been ignited one after another, and the topic of activities has been rapidly decomposed. A large number of high-quality videos related to off-road have formed a high volume on Tik Tok.
Travel expert Fang Qi Qiqi drove BJ40 to enjoy the stunning sunset on the beach, the goddess of automobile expert rushed to Mohe to watch the aurora and fireworks, and music expert Reddock rapped youthful blood in the afterglow of the sunset. ...
The 8-year-old boy tells his father's cross-country story of driving BJ40 to measure the world and imagines his cross-country dream. BJ40 awakened the 60-year-old couple's dream of traveling. They braved the desert and climbed mountains with the brothers of the 40 th Army. Countless BJ40 car owners have helped the poor and become ordinary heroes around us. ...
Even the famous "Lu Shenzhi" Jin Song couldn't resist the invitation to "wild" the Sichuan-Tibet line in southern Anhui.
This wild tide is not only shaking, exploding, but also burning on the wild circle APP. A large wave of online celebrity goddesses, such as Kiki in Fang Qi and the goddess playing with cars, settled in the Wild Circle APP, which linked Tik Tok's national task, and the car owners seamlessly basked in the wild. In addition, in various short video platforms and car media platforms, a large number of Ye Yue life videos have been spread in an all-round way, which has driven the users of the whole network to participate, more "Ye Yue" life scenes have been displayed, and more off-road enthusiasts' Ye Yuemeng has been awakened. Beijing cross-country really set off a "storm on the cloud".
Ignite people's dreams of a high standard of living in Ye Yue. What is the password for cross-country life in Beijing?
From professional cross-country to national cross-country, why did Beijing cross-country "National Wild Season" become a hit?
Password one: the rise of the off-road market.
In recent years, with the continuous improvement of living standards and the continuous fermentation of the "cross-country hot year" effect, the public's love for off-road vehicles has been heating up, and China's off-road market has been unprecedentedly active. As the benchmark of autonomous off-road vehicles, Beijing off-road vehicles are even more eye-catching and always sit firmly at the top. It is understood that from 1 to August, Beijing's off-road market share increased from 17.9% to 25. 1%, with a strong momentum.
Password, the power of BJ40 Legion.
BJ40 Corps, as the top priority of Beijing off-road product matrix, has always been the "best choice" for off-road market and users. BJ40 Legion's product series has both fashionable hard-core design and extreme off-road performance, and has repeatedly set records in off-road events such as Dakar Rally and Ring Tower Rally, and is favored by Mr. six, a cross-country driver.
The BJ40 Urban Hunter Edition, which was listed in June last year, is positioned as a free man in the city. Its biggest feature is that it is closer to city life in performance and comfort, and at the same time it expresses its love for freedom in off-road design style.
In March of this year, Beijing Off-Road launched the professional and powerful BJ40 Blade Hero Edition. Compared with BJ40 City Hunter Edition, this model is more "tough guy temperament". The diesel version uses many German technologies on the 2.0D engine, which makes people praise the fuel economy, and even creates a proud achievement of a tank of oil 1000 kilometers! The gasoline version has also been included in the monument of Dakar, with excellent technical concept, dynamic response speed, heat dissipation capacity and stability under mechanical conditions.
In June this year165438+1October, the new generation BJ40 Ring Tower Champion Edition (nicknamed Storm) 202 1 limited edition commemorative money was sold out after 98 days. In addition to the glory brought by the body champion element, Storm's hot sale also stems from the ultimate performance. The brand-new generation BJ40 Ring Tower Champion Edition is equipped with part-time 4wd and "three locks", which is overbearing and easy to solve. At the same time, the intelligent system specially built for off-road scenes makes everyone like off-road.
With the strength of BJ40 Legion, it is inevitable for the whole people to cross the country.
Password 3: Powerful user-based disk
The owners of the 40th Army Corps from all over the country are the "spokesmen" of the cross-country "Ye Yue" living in Beijing. Long before # Dou came to the wild, Beijing Cross Country created "wild life" with users through activities such as coffee culture festival and open day of wild tribes, and set off waves of "wild life" in the cross-country circle. More than 100 car owners from 40 legions from Shaanxi, Shandong, Chongqing and other parts of the country participated in it and shared the legendary story with BJ40, which moved and inspired more people to yearn for life in Ye Yue.
Ye Yue tribal open day
BJ40 Cross-country Corps went out of the circle not only because of the hard-core strength of its products, but more importantly, the high-level Ye Yue lifestyle it advocated and transmitted was exactly what all cross-country enthusiasts needed. 202 1, the trend of life in Ye Yue led by Beijing cross-country is coming.