At the terminal level, the profitability of curtain shops is one of the important assessment strengths. To enhance profitability, we must first innovate the profit model. This is mainly reflected in four aspects: first, give full play to the linkage effect and word-of-mouth effect of customer groups. The second is to leverage strength and niche marketing. For example, in-depth cooperation between target customers and home improvement companies, using the authoritative recommendation effect and word-of-mouth effect of designers to drive and stimulate customers to buy. The third is targeted marketing promotion, which is jointly promoted with real estate companies, residential properties, wedding companies and civil affairs bureaus. The fourth is the development of the group buying direct selling market. Through 30 to 50 key enterprises and institutions, the profitability of home textile stores will be improved by means of welfare group purchase, gift group purchase, customized group purchase and OEM group purchase.
Secondly, increasing revenue and reducing expenditure and controlling costs are important means to improve profitability. This includes optimizing inventory structure and reducing inventory cost; Strengthen information management and reduce opportunity cost; Transition from cost center to profit center, for example, for newly renovated wedding product users, move product users.
Third, realize the enjoyment of customer resources. Using the concept of big curtain, we can share customer resources with brands of the same brand level, realize centralized sales of products by "capping" and reduce the overall brand promotion cost. This method is particularly effective in stores in shopping malls, stores in building materials cities, online group buying and other channels.
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