Hua Xizi was founded in Hangzhou on 20 17, and its core concept is "Oriental make-up, make-up with flowers". In a brand that respects the oriental national style makeup, flowers are undoubtedly eye-catching. But what really makes China stand out is the deep cooperation with China. In 20 19, when other brands were still planting grass in the channel, China was directly bound to the depth, and with the help of the traffic and channel advantages of Taobao's head anchor, the sales volume jumped.

On March 20 19, Huaxizi air honey powder entered the live broadcast room in Li Jiaqi for the first time. On the eve of June18 that year, Li Jiaqi brought Huaxizi carved lipstick, which became the explosive products of Huaxizi. In September of the same year, Hua announced that he would be the chief recommendation officer of the brand. In the first seven months of 20 19, Hua participated in 45 live sales of 1 18.

Due to the close relationship between Huaxi Zi and Li Jiaqi, there are also rumors that "Li Jiaqi is a shareholder of Huaxi Zi", but Li Jiaqi himself has no direct equity relationship with Huaxi Subsidiary, but only a cooperative relationship.

China's "unbinding" has had little effect.

With the improvement of discourse power, China also wants to find traffic sources outside. In the traditional channel, Hua chose Du Fu as the spokesperson and invited singer Charlie to sing the brand theme song "Flower". KOL's cooperation is also increasing. By the end of 2020, Hua has cooperated with more than 430 UP car owners and nearly 400 KOCs in Xiaohongshu.

Even so, this "unbinding" has little effect. In 2022, the broadcast was unexpectedly stopped 109 days, which became a test question for China. It fell by 43%, which is the bleak answer given by China in 2022 with 6 18. Not only the flow and sales volume depend on Li Jiaqi, but also consumers' doubts depend on Li Jiaqi's personal credit guarantee.