1, f stands for features, product features, features and other basic functions, and how to use it to meet our various needs.

2.a stands for the advantage of this feature, that is, the function of the listed product features is to prove the reason for buying to customers.

3.b represents the benefits that this advantage can bring to customers and the benefits that the advantages of goods bring to customers.

4.e stands for evidence, including technical reports and letters from customers. Newspaper articles, photos, demonstrations, etc.

Fabe method is simply to find out all kinds of features that customers are interested in and analyze the advantages of this feature. Find out the benefits that this advantage can bring to customers, and finally produce evidence to prove that this product can really bring these benefits to customers.

Specific analysis:

FABE sales rules are optimized from FAB gold sales rules. Especially in the clothing terminal retail link, it will bring better help to the shopping guide when facing customers. FAB and FABE are both essential skills for sales, and they are also the embodiment of a salesperson's basic skills.

Many people can't master it, so everyone must study more and discuss with each other. Let FABE bring you better help, so as to bring you better sales performance and harvest. Faber's law, also known as privileged evidence law. It is a proof of the characteristics, advantages, customers' interests and selling points of goods. Combine technology and tools organically according to scientific logic.