Profits from wedding supplies stores

1 As we all know, for an ordinary person, marriage is only once in a lifetime. Of course, some people who are second-married are not excluded, but because of the traditional conservative concept, most second-married families are very low-key, and rarely invite guests and weddings as widely as the first marriage. Therefore, for a single customer, wedding supplies are disposable products and cannot be repurchased, and such products often have a remarkable feature, which is profiteering!

2. The huge profits of bridal shops are reflected in the fact that the gross profit of most products is more than doubled. Even in monetary terms, the profit can exceed 50%. The profits of ordinary products such as flowers, ribbons and red envelopes are several times. For example, the purchase price of red envelopes is only a few cents, but the selling price is 1-2 yuan, which has increased tenfold! Basically, the profit of opening a wedding dress shop is about 35%-50%, and some are still high. It is an industry with high interests in major industries at present.

3. The data shows that about 1200W couples get married every year in China, and the average cost of each couple is at least about 10W-20W, which brings huge profits to the wedding market. At present, the wedding industry belongs to the sunrise industry. As long as it is well managed, there is still a lot of room for profit in opening a wedding dress shop.

How to run a wedding dress shop

1, strengthen product innovation

This requires wedding supplies stores to spend a certain amount of time in the wedding supplies wholesale market, Taobao and other large markets to purchase goods. For those commonly used wedding supplies, you can use the way of agency sales to increase your profit margin, and you can also add some personalized products in the business process, which will help attract more customers and choose what personalized products according to market demand.

2. Placement of wedding supplies

If you want to run a wedding dress shop well, you not only need all kinds of products, but also need to register according to user satisfaction and out of stock, and you need to replenish goods in time and deliver them to your door. In addition, during the operation of the wedding supplies store, great attention is paid to the pricing of wedding supplies and the placement of goods. We need to put those hot items in conspicuous places, and at the same time, we can add some wedding props appropriately, rent them out or give them to those customers who buy a lot.

3, word-of-mouth publicity

If you want to run a wedding shop well, word-of-mouth publicity is essential. Therefore, it is necessary to protect customers who often make large purchases and patronize stores. You can lock in customers by promoting product points and provide good service, which I believe will bring you a good reputation.

4. Lock the wedding company

The core of the wedding company is gorgeous planning, and the wedding supplies they provide for the couple are basically outsourced. Because the bridal shop merchants should have a good relationship with the wedding company, they can not only get some orders from them, but also keep abreast of the wedding market dynamics and facilitate the adjustment.