In fact, this is a very comprehensive problem, which cannot be explained clearly in a few words. As far as your problem is concerned, there are three stores selling home textiles in the town. How can they be different from them? In fact, it is the difference. Of course, differences can arise from multiple dimensions:

① Differentiation of positioning

When you have the idea of opening a store to sell home textiles, you have to consider the positioning of your store, whether it is facing high-end, middle-end or low-end; Is it facing urban white-collar workers or working-class people? Whether to deal in wedding supplies or baby supplies. ; This of course depends on your local economic situation, home textile market situation and your personal preferences. Positioning is very important. After this determination, the decoration style of the store, the choice of products for sale and the overall marketing direction need to be carried out according to this positioning.

② product differentiation

If they are all home textile stores with similar products, the rest may be price wars, so product differentiation is also very important. For example, your family specializes in silk products, down products and simple IKEA style products. Then you can launch the current popular models and explosions as soon as possible according to the needs of customers, which is certainly faster than the competitors.

③ Marketing differentiation

With positioning and products, the next step is to spread what your store wants to express through marketing. The quickest way is to do activities. Of course, under the background of the Internet, new retail tools are also essential, such as consumer user analysis and customer unit price analysis in your store. Many times, the positioning of the store by individuals still needs market verification, so it is very necessary to adjust the business strategy of the store in time through user feedback.

④ service differentiation

When it comes to service, people may first think of Haidilao. There are thousands of people cooking hot pot in Qian Qian, but Haidilao stands out with its ultimate service. They all run home textile shops. Did the user send a blessing message and a small gift on his birthday? In fact, in the final analysis, it is still service and word of mouth!

Above, for your reference, I wish you a prosperous business!