I. Preface:
As far as the wedding etiquette planning agency that leads the trend of the wedding era is concerned, whether its opening activities are novel and unique, that is, "whether it can win the first battle", gives the people of jieshou city a refreshing feeling and eventually becomes an instant hit, which has a vital impact on whether the wedding etiquette planning agency can take the lead in jieshou city and gain a firm foothold.
Jieshou city Huayue Wedding Etiquette Planning Agency is located in the Big Windmill Boutique City in Jiefang Fourth Street, jieshou city, which is located in a prosperous area of the city. Its subordinate Big Windmill Boutique City has certain trend influence in the city, with innate advantages and related high-quality hardware facilities. As long as it starts to operate through appropriate market methods, it will certainly produce good market benefits.
Second, the method and purpose of this activity:
In this activity, we adopted the operation mode of "inspiring popularity, creating a business atmosphere and precipitating business opportunities", taking both sensational scenes and real transactions as the starting point of this activity, using concierge measures, outdoor shows, news propaganda and other ways to stimulate popularity, using related promotional activities (concierge, festivals, luck) to create a business atmosphere, and integrating business opportunities through low-buy, high-send and extended transactions.
Third, the overall structure planning of the opening ceremony:
The company's planning for this event will break the conventional mode of previous celebrations and be held in different venues. Goal 1: break through the limitation of small impact in the opening ceremony area; Goal 2: attract people from all walks of life in jieshou city to the store of wedding etiquette planning agency with a good full moon.
The overall framework of this activity is to make the wedding scene dreamy, novel and festive. Combine the wedding form with the double festive atmosphere of the opening ceremony. Then, it can achieve the purpose of gathering popularity and expanding the popularity of wedding etiquette planning institutions.
Synchronize the wedding show with the interactive game of the live audience to maintain popularity and promote on-site sales. )
Iv. Arrangements for the Opening Ceremony of Wedding Etiquette Planning Agency (1):
1, time: August 16, June 17, 2007 (the celebration flow arrangement shall be formulated separately according to the specific situation).
2. Location: the square in front of jieshou city Shopping Center on the first day, and the central square of jieshou city Municipal Government on the second day.
3. Arrangements for the opening ceremony: the master of ceremonies for the bride and groom, a publicity flyer, two wedding site supervisors and a service staff.
The master of ceremonies announced the opening of the wedding etiquette planning agency for the full moon, and the wedding began with the drummer playing music (time: three minutes).
The firecrackers exploded, the master of ceremonies announced the start of the wedding reception, and the groom and the wedding car set off.
Blow all the way and knock all the way to the store for a good full moon (equipped with two shop assistants to distribute promotional materials for opening discounts throughout the opening ceremony)
The groom arrives at the bride's place: the groom kneels down to the bride to propose marriage, presents a bunch of flowers and carries the bride into the car. Drummers perform music performances (time 10 minutes, designed to attract the public)
The bride and groom went to see the live performance with all the staff.
The master of ceremonies announced the wedding.
Newcomers enter: (the little angel leads the way and the spotlight works. The best man and bridesmaid threw petals on the road and set off small fireworks for the wedding March. Newcomers exchange tokens (the appearance of the ring is designed) The witness asked the newlyweds if they wanted to kiss each other and have a glass of toast (I really want background music). Newcomers light happy candlesticks (background music); Pour sweet champagne (background music); The bride throws flowers with her back to the unmarried woman (background music).
The emcee explained the significance of this kind of wedding and the service scope of the wedding etiquette planning agency.
The signboard of jieshou city Huayue wedding etiquette planning agency is covered with red cloth. Accompanied by the blessing, the company manager unveiled the red cloth, and the master of ceremonies announced loudly: (background music) jieshou city Huayue wedding etiquette planning agency opened, and the financial resources were rolling in. Firecrackers are ringing.
Show pictures (projectors and screens) of related on-site weddings and accept on-site consultation and orders.
Verb (abbreviation of verb) The opening ceremony of the wedding etiquette planning agency is accompanied by a full moon (2) Arrangements:
1, scene layout:
Opening event leaflet
I. Quantity: 5,000 pieces
B, specifications: A4 color page double-sided
C, material: paper
D. Content: (to be determined)
E. Region: rural villages and towns around relevant urban residential areas.
T-shaped background table
I. Quantity: one piece
Specification: 3 meters high and 6 meters wide
C, content: six LED tubes before and after pink ice silk purple drawing, two luminous trees on one side, candlestick on the left, heart-shaped stage of Champagne Tower on the right, and six big cold fireworks.
The front of the arch is pink, then the square pavilion is decorated with red lace, and then the golden carpet signboards are all luminous tubes.
D. Layout: There are 4 stools under the stage table 16 for the invited unmarried guests to sit on the table and put flyers on the table.
Welcome card
Design your own welcome guests.
Take pictures of new people.
C, make a theme show
Professional voice
I. Quantity: one set
B, description: professional (configure professional operation to ensure smooth sound quality)
Venue: one side of the main venue
Professional performance (see point 6 on the next page for specific arrangements)
A, quantity: 4 pairs (depending on the number of wedding dresses)
B description: men and women with good figure, good looks and good temperament show different types of wedding dresses.
C. venue: performance platform of the main venue
2, on-site personnel arrangement:
A, site commander: (responsible for command, deployment, process control, handling emergencies, etc. ).
B deputy commander-in-chief on site: (cooperate with the general commander to be responsible for the command, deployment, process control and disposal of emergencies. ).
C. On-site coordination team: (responsible for on-site power connection management, execution and control of wedding ceremony, process connection of celebration ceremony and benign cooperation between different teams, etc. )
D. Performance team: (Responsible for the whole ceremony, the sound effects are just right, and the coordination and interaction between performance activities and games. )
3 list of required projects and budgets (see attached table).
Intransitive verb Wedding Etiquette Planning Organization Opening Ceremony with a Good Full Moon (3) Arrangements:
According to the planning of this performance, it is decided to organize 4 pairs of men and women with different characteristics to perform this performance. Make it to an active atmosphere:
1, model team: (This performance team performs in the form of various Chinese and foreign wedding gifts. Number of people: 4 men and 4 women (youthful, fashionable and beautiful)-(major suppliers can be invited to co-sponsor, and the brand name in the event will be orally broadcast by the host)
While showing the wedding dress, the MC can introduce the meaning of the dress, the suitable person and place.
2. Band combination:
Performer: * * Band.
Number of people: 3-4 (keyboard player, guitarist, drummer, lead singer).
Performance content: songs and music suitable for a happy wedding.
There will be a lot of logistics support in the specific operation process of this activity, which will directly affect the success or failure of this activity:
1, activity funding arrangement:
The funds needed for activities should be managed by special personnel. After the plan is determined, it is necessary to ensure sufficient activities and smooth implementation.
2. Security and emergency measures and traffic order on the day of the event:
Equipped with several security guards to conduct comprehensive monitoring of the event site.
3. Electrician:
The main venue is equipped with professional electricians to test and maintain electricity to ensure the normal speech and broadcast of the ceremony.
Seven, opening promotion procedures:
In view of the present situation of wedding etiquette planning institutions in Moon Bay, the following promotion planning schemes were put forward during the opening period:
Activity generation: In order to achieve the above goal of ensuring popularity and sales, we should jump out of the traditional old-fashioned mode of "opening ceremony, full-court discount" and exchange part of gross profit for higher sales to ensure hard-won popularity and business spirit. At the same time, higher sales are the guarantee of the confidence of operators and sellers.
1. Promote "on-site order" (the core of this promotion)
Activity form: After the customer places an order on the spot and pays a large deposit (1000 yuan/RMB), the customer can enjoy a 7.5% discount on the total wedding price.
2. Promote "on-site ordering":
Activity form: After the customer places an order on the spot and pays a certain deposit (500 yuan/RMB), the customer can enjoy a 15% discount on the total wedding price.
3. Promotion activities during the opening period
Customers who have not placed an order or placed an order on the spot can enjoy a 10% discount on the total wedding price if they place an order in the store within one month after the opening of this institution.
5. Other interactive knowledge quiz games (specific to be determined and provided separately).
6. The local promotion activities carried out by other suppliers should be coordinated with the whole.
8. Advertising media placement and arrangement for the opening ceremony of the full moon wedding etiquette planning agency in Jieshou City:
On the day of the event, the local TV station was invited to shoot, and after editing, it was broadcast in the prime time of TV station within one month during the opening period.
1. Print advertisements: leaflets and gift bags.
2. Electric car body advertisement: (specific to be determined, to be provided separately)
3. Outdoor large-scale street sign advertisement: (the specific location is to be determined, and it will be provided separately)
4. Broadcast advertisement: (details to be determined, to be provided separately)
5. Advertising content: (specific to be determined, to be provided separately)
6. Game content: (to be determined)