Business clothes mainly include jackets, T-shirts, shirts, trousers, suits, sweaters and accessories. In order to make it convenient for customers to buy, it is usually necessary to plan the store in different areas before the store is displayed. Divide into large areas first, and then into small areas. Regional division:
It is usually divided into formal dress area (business dress) and leisure area. Then it is divided into suit area [suit pants], T-shirt area, shirt area, pants area, coat area, sweater area and accessories area according to categories. Details are as follows:
①.
Formal dress area: this area mainly displays business clothes. Including suits, shirts, T-shirts, sweaters, pants and so on.
②.
Leisure area: This area mainly displays casual clothes. Including suits, shirts, T-shirts, sweaters, pants and so on.
③.
Jewelry area: ties, purses, belts, shoes, etc. Area A, B and C of the shopping mall
It is very important to know the location of areas A, B and C in your shopping mall. Different exhibitions in different exhibition areas can guide guests. Every supervisor and shop assistant should have a clear understanding of this, and to do this, we need to consider the following questions:
There are several entrances in the shop.
② Which direction do guests come from most often? Where are the stairs or escalators in the shopping center?
Knowing this, you can know the rules of passenger flow in the store. We should not only let the guests into the store, but also let them shop all the time. We encourage our guests to shop through exhibitions. Let each exhibition area have its own characteristics and attract guests to pass by. In this way, under the guidance of the exhibition, guests will visit every corner of our store and see every commodity. Zone A
Usually area A is located on the right side of the store door, because this direction is the most natural flow trend of guests. Of course, the situation in each store is different, depending on the location of the entrance and where the guests come from. The exhibition platform, display props and guest-oriented models located at the entrance are the most important.