Problems that flower shops should pay attention to: 1. Technical mastery: First of all, we should understand the flower language, what flowers to send to whom, what flowers to use on what occasions, what flowers to send on what festivals, the production of opening flower basket floats, and the production of flower basket wreaths for weddings and funerals. Quite simply, a book about flower arrangement can solve the problem. In a word, experience makes perfect. Second, the choice of store location: this is the key to the flower shop. Because the retail profit of the flower industry can reach 50%-80%, the retail profit is enough to meet the rent, water and electricity, employee wages, taxes and fees in January. From this point of view, the store is located next to the hospital, hotel, photo studio or entertainment city, which can avoid the influence of the off-season from June to September on the whole performance. Secondly, from the perspective of improving the performance of wholesale and retail, because the wholesale profit is about 65,438+00% ~ 30%, the store can be located in a wholesale street in the flower market or a block with concentrated flower shops. In addition, when selecting the site, we should also consider whether the doors and windows of the room are large enough, and then replace them with glass doors and windows to show the appearance of a flower shop. During the peak season from September to May, all flower shops and buyers are your customers. Because of the herd mentality of customers, you will win a lot of business that others can't get. At the same time, other flower shops are your wholesale customers. Third, the store decoration: the decoration of the flower shop is mainly reflected in the word "flowers". To achieve this goal, there is only one way, that is, put more glass mirrors with reflective function to make the storefront space appear larger, so that one flower becomes two flowers and a bunch of flowers becomes two flowers. Of course, in order to reflect the gorgeous flowers, the color of lighting is also very important. It is suggested that pink tubes can be appropriately selected for embellishment. In addition, as a wholesale and retail store. After the front hall of the storefront is properly decorated, the backyard can be used as a warehouse to reduce the decoration cost, and the glass door is indispensable, so the advertising benefit and flowers are also a kind of protection. Decoration with glass as material has low cost and good effect. 4. Purchase channel: The quality and price of flowers are your magic weapon to win the market. Finding the source of self-produced and self-sold goods can guarantee your profit margin to the greatest extent. At present, there are several flower wholesale markets in Beijing, such as Hu Axiang, Liangmahe, Laitai, Yuquanying, Space Bridge and Nature. If conditions permit, we can also cooperate with the flower market in Yunnan, the largest flower producing area in China, to send flowers by air and consign them. In a word, an active flower shop should win customers with the principle of price+quality+service. Business strategy 2 1 century, there is no blank market for you to explore, no matter which line you run, word of mouth is the key. One is the quality and price of flowers, and the other is the quality of service. If the quality and price of flowers are controlled by suppliers, then wholesale and retail stores, as shopkeepers, mainly rely on the quality of service. Ms. Wang of Fangfang Flower Shop in Beijing said that if you open your own shop, it is better to make a promise of free door-to-door delivery first. This kind of pre-sale service will establish a gradually expanding customer base of credit system for wholesalers and retailers. The second is to avoid waiting for him. In addition, the business strategy of the manager of Beijing Jixiang Flower Shop is that the flower arrangement of star-rated hotels in any city is a good business, and it will cost several hundred to several thousand yuan to replace the first phase in three to five days, not to mention many wedding banquets, conferences and birthday banquets in the hotel, which will inevitably bring a lot of business. Photo studios, bars and dance halls are also markets for your business development. Investment: 10000 ~ 20000 yuan Area: 60 square meters. Store monthly rent: 2000 ~ 4000 yuan. Monthly income: 5000 ~~ 10000 yuan.

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