Conception direction

1) Creative design featuring objects

2) Creative design based on object name prefix.

3) Combine the idea with the full name of the object.

4) Visual creative design

5) Lenovo creativity

6) Think creatively from the content of management.

7) Creative design in enterprise spirit and cultural concept.

8) Creative design based on history, allusions and regional characteristics.

9) Graphic creativity of social characteristics

Second, the method of logo design

Application of contrast

1) Contrast is to highlight the differences of all parts of the whole by setting off different shapes, so that each part has a stronger internal personality and a more unique image.

2) Direction contrast: it mainly shows the relationship between entry and exit, positive and negative, up and down, communication, concentration, dispersion and speed.

3) Contrast between light and shade: it mainly shows the effect of receiving light and reflecting light. The contrast between light and shade is essentially the contrast between black and white, and the color expression should also have a great contrast between light and shade, forming a strong visual appeal.

4) Area comparison: mainly the comparison between big and small. A big image should have a certain sense of strength, while a small image should have an attractive centripetal force to form a visually strong sense of image.

5), mutation: refers to the graphics in a certain position to break through the overall composition law, with special images to attract attention. Such as position mutation, shape mutation, texture mutation, point and line mutation.

2, the use of reconciliation

On the contrary, through certain artistic techniques, the contrasting parts are organically combined, so that the opposites tend to be consistent and seek unity in change.

Form of reconciliation:

1), symmetry: it is a common expression, and the symmetrical image makes people feel stable and comfortable.

Symmetry includes oblique symmetry, left-right symmetry, rotational symmetry, radial symmetry and dislocation symmetry.

2) Fit: achieve a harmonious effect through mutual adaptation between shapes. Suitable for shape, color and texture.

3) Repetition: refers to the repeated appearance of a basic figure, forming a strong sense of regularity and unity.

Rhythm is a regular repetition, continuation or alternating change, which is a kind of rhythmic beauty reflected by graphics in its length, size, thickness and orientation.

Several forms of rhythm:

1), gradient: it is the gradual decrease or increase of basic graphics, or the natural transition from one basic graphic to another. The former is a repetitive change, and the latter is the result of image transformation.

2) Emission: The image is light-sensitive and visually dazzling. Through the combination of centripetal or centrifugal lines, obvious spacing and alternating effect are obtained, resulting in a strong sense of rhythm.

3), dynamic: dynamic is produced by dynamic situation, which will produce obvious charm and continuity.

4), ups and downs: to find a sense of rhythm by ups and downs, ups and downs are to arrange elements such as thickness, size and height into a musical melody, and the shape and shape are ups and downs, and the front and back are coherent, resulting in a visual sense of rhythm.