Time is like sand in a gap that disappears in an instant, and it will soon be the end of the year. In this year, our working ability and experience have been improved, and it is time to make a comprehensive summary of our work this year. Many people have a headache how to write a wonderful year-end summary. The following are my year-end summary essays of shopping malls and shops for your reference, hoping to help friends in need.
Shopping mall 1 store year-end summary, 3+3 work and study mode a month. At this stage, the working state and thinking state are obviously different from those when they first joined the company, and their experiences and gains are also very different.
I. Learning income
Because of the different working conditions, the new stage of workshop practice has a new learning focus. In the early stage of shop practice, we mainly learn the basic knowledge of products, sales basic service steps, display shelves, display standards and so on. In this new stage of shop practice, as the task goes on, at the same time, due to the in-depth development of the work, what we learn and understand is naturally different. This time, we will spend more time and energy to understand the store personnel management, sales data, exhibition contribution, training status and so on.
(A) mall personnel management
Comparison of advantages and disadvantages of 1.
Advantages: The manager of Jin Xin Store knows the truth of authorization, and he can achieve relatively reasonable authorization, so that colleagues who enter the store can develop relatively independent work habits and independently adjust the display of shoes and clothing during the morning shift. The store manager can write the daily work place arrangement into the store log, and the clerk can also get into the habit of consulting the store log every day.
Disadvantages: the other side of giving is getting, which I have observed is relatively scarce. The element of laissez-faire of shop assistants is relatively high. For example, there is no restriction on whether the clerk can adjust the display independently, and many behaviors of adjusting the display independently are not in place; Shop assistants are energetic, lack of passion and generally lazy. Some shop assistants come to the night shift after three o'clock, and then stay in the warehouse until the early shift comes out. If the situation is similar, it can be seen that there is a lack of management of the working status of shop assistants.
2. Comparison of store managers' styles
First person in charge: It has been more than three years. From the analysis of management style, A Yan can be classified as an authorized manager relatively simply. She is used to mobilizing shop assistants to carry out her work, which is relatively divorced from specific work. In most cases, she plays a leading role in the work of shop assistants.
Second person in charge: she left and came back in the early stage, and has been here for nearly 2 years. From the analysis of management style, A Xuan can be simply classified as a practical manager and used to doing things alone. She pays attention to the matter itself, pays attention to the details of the problem and sets an example for herself.
From my personal work habits and growing process, I will envy A Yan's management style and get used to A Xuan's management style. I envy Ayan's management style, because she can authorize and arrange the work of clerks relatively reasonably, and has a certain dignity. Accustomed to A Xuan's management style, I always prefer people who are practical and willing to work.
Relatively speaking, A Yan's management will be looser, and everything can be done easily without violating the principle, while A Xuan's management will be stricter, she will be serious at work and laugh when playing. From my observation, it seems that there are some minor differences between the two managers because of their different management styles. However, because A Yan is the first person in charge and assumes all the management responsibilities, A Xuan also leads a life of muddling along.
(2) Sales data
This internship undertook the task of diagnosing the decline in sales performance of Jin Xin store, so I spent more time paying attention to the sales data of the store, hoping to better grasp the sales performance of Jin Xin store by understanding the data of the store.
Focus on the number of people entering the store, the number of transactions, and the unit price of customers. After several days of observation, it is found that the number of people entering the store is relatively stable at this stage, and the number of transactions is relatively stable in the total time of the day.
Because this internship began to pay attention to sales data for the first time, there was no previous accumulation, which led to some castles in the air and some concerns were omitted. Therefore, we must pay more attention to data in the future work and study process.
Understand the reasons for the decline in sales performance from my concern about the sales data of Jin Xin store;
The first reason: the small-scale transfer of people and business circle, the flow of people in this business circle is still strong, but the number of people entering Anta stores at the crossroads is relatively reduced.
The second reason: the consumer groups in this area are relatively low-grade, and many consumers just wander around, touch and don't like it. In addition, on the one hand, the mobile vendors in front of the store diverted the number of people entering the store, on the other hand, it also reduced the image level of the store.
Reason 3: The shopping guide is caused by its own reasons. On the one hand, the attitude of shopping guide is not positive, on the other hand, it is lazy and relies too much on natural sales. After the consumer enters the store, the shopping guide follows the consumer, and sometimes the consumer does not take the initiative to speak, and the shopping guide does not speak.
Reason 4: The service attitude is negative, and the top-down service attitude is seriously affected by personal emotions. Be enthusiastic when you are in a good mood, and ignore it when you are in a bad mood. Although there are indeed unreasonable consumers, they have the attitude of responding to the questions and questions raised by consumers and the mentality of refuting and countering consumers.
The fourth reason: the display adjustment is not enough, and the product display is more concerned than the service and training, but it is still not paid enough attention. A display has been neglected for a long time, and the only situation is small-scale adjustment, or large-scale integration only exists when large-scale goods arrive.
(c) Display payment tracking.
Compared with the previous shop practice, the study of display simply stays on the basic knowledge of display equipment and the basic standards of display. This kind of store practice focuses on the comparative analysis of the contribution to sales.
Frankly speaking, I always think that the exhibition of our company is not in place, on the one hand, it is the product itself, on the other hand, it is also the limitation of the exhibition level, although I know that everything has a time and process of development.
We have many display standards of brand companies, which can be implemented regularly. The problem is that they are too regular and seem to lack their own characteristics and flexibility, which makes our display images always dull. Coupled with the store's' control' of electricity consumption, many lights are often turned off during the morning shift, which leads to a more bleak overall store image.
(iv) Training status
As I am a training specialist, this is the one I am most dissatisfied with, but the one with the strongest sense of powerlessness. At present, the training situation in Jin Xin store is the same as that in other stores, and there is no special personalization problem.
At present, it is impossible to establish objective evaluation training, which is an urgent task. Otherwise, a lot of training work can only rely on subjective judgment, so it is more difficult to win people's trust.
Second, learning ideas.
This study schedule mode is 3+3, but from the perspective of my study and work, as a training specialist, I think going to the store for three days is a waste of time. Because of the same job content, after I get ready, when I know the next store with my needs, one day a week is actually enough, and the other two days are basically in the state of auxiliary sales. Although I know that sales is the foundation of our retail business, it is not my job after all.
In order not to leave the terminal, resulting in being too far away from the terminal, I think that I hope I can make 48 shop visits in the coming year, with an average of 4 times a month and once a week. In general, I shoot once a week, because I don't know much about the retail industry at present, so I can know enough about the actual situation by contacting the terminal. At the same time, I no longer feel that I need 3+3 work-study programs, because in this case, on the one hand, it affects my work as a training specialist, on the other hand, it is a waste of resources for me and the company.
Year-end summary of shopping malls and shops II. Shop planning
1, product planning
Product packaging planning: make a combination package of wedding stickers, candy boxes and happy characters.
Product activity planning: Because the unit price of customers is too low to participate in activities now, we have planned several combined products, such as 10 candy box, 15 yuan, 50 candy boxes, 80 yuan and so on. , and declare the corresponding activities, such as gold panning.
Product promotion planning: there are two ways to promote the store.
1, each product in the store is an explosion.
2, the store pushed a baby with a high audience for the explosion.
Product Optimization: The following is the product page optimized by Yan Yuya, including:
1, product advertisement diagram (including marriage background),
2. Product dimensions (length, height and width dimensions of manufactured products)
Product mix sales chart (wedding box, invitation, wedding words),
3, product assembly process
4, product packaging process
Product innovation: someone in the store is responsible for product innovation and product optimization, and completes the work in time and effectively.
2. Shop decoration
Home improvement: Wedding is the main element of home improvement.
Activity promotion: Show in-store activities in multiple areas of the page-give customers a feeling that they are buying at a discount now.
Brand page: refer to the following links, but there are still great discounts on the following links.
Second, the promotion plan
Create a popular baby: The following three modes create a popular baby:
1, popular baby doesn't need high sales, but the drainage effect can increase the search weight of Taobao. Two popular babies are equivalent to the drainage of a small explosion. The standard of popular baby: conversion rate, jump rate, collection baby score and other four basic indicators must be greater than the industry average.
2. Create an explosion-proof through train: choose a product with high popularity and high popularity as the object of creating an explosion-proof through train. When making a through train, the ranking of products is twice as high as the industry average. Now this can be designated as the through train explosion first.
3. Promotion of drilling exhibition: in two steps.
1. Brand promotion page: achieve the brand display rate of the store and let the store have a certain popularity on Taobao.
2. Improve explosives: improve the success rate and growth rate of explosives.
4. Activity promotion: The goal of the store in the early stage is to improve the visibility of the store.
1. Gold panning: Gold panning is a channel to increase sales with low investment.
2. Yitao: No investment is needed, just plan the product demand of the application activity.
3, poly cost-effective: declare the wedding class poly cost-effective activities, the characteristics of our participation-the bottom of competitiveness.
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