Company Type: Listed Company (new york Stock Exchange)
Now the slogan is: I love it!
Established on: 1954
Headquartered in Oakbrook, Illinois, USA.
Important people:
Founder ray kroc.
Andrew J. McKenna, Non-executive Chairman of the Board of Directors
Jim Skinner, Vice Chairman and CEO of the Board of Directors.
President Michael roberts and Chief Operating Officer.
Industry: restaurants
Number of employees: 418,000
Main products: chain fast food, dessert, children's clothing, etc.
Revenue: USD 6543.8+USD 500 million (2006)
Official website:
[Edit this paragraph] Introduction of McDonald's Company
McDonald's is the largest fast food chain in the world. It is a chain fast food restaurant mainly selling hamburgers, which was founded by McDonald's Brothers and ray kroc in the United States in 1950s. Around the world, McDonald's restaurants are spread all over six continents 100 countries. McDonald's has become the most valuable brand in the global catering industry. In many countries, McDonald's represents an American lifestyle.
McDonald's Happy Paradise Meal provides free toys, such as dolls in Disney movies, which is very attractive to minors.
Because the fast food culture it represents is accused of having an impact on public health, such as obesity caused by high calories and lack of adequate balanced nutrition, many people attack it as "junk food". Many people in France, who are proud of their food culture, don't like McDonald's and classify McDonald's as a representative of the invasion of American lifestyle.
[Edit this paragraph] Company profile
The most famous McDonald's brand of McDonald's in Israel has more than 3 1000 fast food restaurants, which are distributed in 12 1 countries and regions around the world. McDonald's around the world make appropriate adjustments according to local tastes. In addition, McDonald's now controls some other catering brands, such as Aroma Cafe, Boston Market, Chipotle Mexican Tacos, Donatos Pizza and Pret a Manger.
In 200 1 year, McDonald's company's total revenue reached148.7 billion US dollars, and its net profit was 164 billion US dollars.
Most McDonald's fast food restaurants provide English translation of counters and drive-ins, which means you can get to the restaurant without getting off the bus. Customers can drive to the door to order food, then bypass the restaurant and pick up the meal at the exit. ) Two service modes, indoor dining and sometimes outdoor seating.
Drive-in restaurants usually have several independent stations: parking, checkout and pick-up points. Generally, the latter two stations will be merged.
(It is reported that because the minimum wage of employees in North Dakota is obviously lower than that in Oregon and Washington, McDonald's plans to try to set up a telephone service center in Fargo, North Dakota in early 2005 to accept and handle drive-through telephone orders from Oregon and Washington to alleviate this phenomenon. )
In some areas, there will be McDrive on both sides of the main road, which is an avenue without counters and seats for entertaining night drivers. This avenue often appears in downtown areas with high population density as a simplified way to drive-in restaurants.
Some special theme restaurants still exist, such as the theme restaurant of Locke McDonald's in the 1950s, and some carefully selected McDonald's restaurants located in large indoor or outdoor playgrounds in suburbs and some cities. They are called McDonald's playground. This type of restaurant first appeared in the United States in the 1970s and 1980s, but it appeared later in the world: for example, most parts of Canada did not appear until the mid-1990s.
McDonald's Company donates part of its turnover to charity every year. When the founder ray kroc died, he set up the Uncle McDonald's Charity Fund with all his property.
Because McDonald's regularly sells carbonated drinks provided by Coca-Cola Company, McDonald's has actually formed a strategic alliance with Coca-Cola.
[Edit this paragraph] Food provided by McDonald's
Spicy beef roll (new product)
Roast chicken folding (new product)
Hamburger beef patties
Single cheeseburger
Double cheeseburger
A cheeseburger/double cheeseburger.
Jiangjun hamburger
Big Mac
Zu Baliang
Maixiang chicken
Braised chicken leg hamburger (original/spicy)
Spicy chicken wings
Spicy chicken wings
fillet
Yuliubao
Danxiang Niu Bao
Pork tenderloin burger/Maixiang pork tenderloin burger
Spicy special grade ban roast chicken tuibao
Mai Liu Xiangzhu Dan muffin
Wheat flavored pork muffin
Bacon egg muffin
Re Tian cake
Full breakfast is provided in the morning.
Treasure Triangle (Carobbi Beef/Black Pepper Chicken Leg)
Shu Xian Zuzun Niu Bao
Sweet corn cup
Crispy chicken roll with wheat sauce
French fries
Twisted strip steel
Mcnugget chicken (chicken nuggets)
Carbonated drinks (Coke/Fanta/Sprite)
orange juice
Coffee, black tea, hot chocolate
Super-smooth coffee (replaced the original coffee after March 28, 2007)
Super strong milk tea
Milk shake (Winnipeg, chocolate, strawberry)
Xindi (chocolate, strawberry, pineapple, mocha)
Crispy omelet
Maixuanfeng
Pie (apple pie/millet pie/taro pie/banana pie/pineapple pie/mung bean pie/red bean pie/pastoral pie/coconut pie)
Vegetable Salad
(Some of the above foods are regional promotional products and some are short-term promotional products. )
Packaging type:
Value package: main meal+French fries+drinks
Happy Paradise Meal: main meal+side dishes+drinks+free toys.
[Edit this paragraph] McDonald's management
Clear business philosophy and standardized management
The golden rule of McDonald's is that customers come first and customers always come first. The highest standards for providing services are quality, service, cleanliness and value, which is the QSC V principle. This is an important principle that best reflects the characteristics of McDonald's. Quality means that McDonald's has set extremely strict standards to ensure food quality. For example, beef food has to go through more than 40 quality inspections; After the food is prepared, it will be discarded after a certain time limit (hamburger time limit is 10 minute, and French fries time limit is 7 minutes). It is stipulated that patties must be mixed with 83% shoulder meat and 17% pork belly. Strict standards enable customers to taste McDonald's food of the same quality at any time and any place. Service refers to providing warm, thoughtful and fast service according to the principle of care, love and care. Cleanliness means that McDonald's has set clean work standards that must be strictly observed. Value stands for value, which was added later (originally only Q, S and C), and V was added to further convey McDonald's concept of "providing customers with more valuable and high quality". It can also be said that QSC&V principle not only embodies McDonald's business philosophy, but also becomes the code of conduct for all McDonald's restaurant employees because of its detailed and strict quantitative standards. This is an important part of McDonald's standardized management.
Strict inspection and supervision system
In order for all franchisees to achieve satisfactory service and standardization for consumers, McDonald's has also established a strict inspection and supervision system in addition to the above concepts and norms. There are three inspection systems in McDonald's system: one is routine monthly evaluation, the other is inspection at the company headquarters, and the third is spot check (once a year at the selected branch). The unified inspection forms of the company headquarters mainly include food production inspection form, counter work inspection form, comprehensive operation evaluation form and monthly routine inspection form; The sampling data of the company headquarters include branch accounts, bank accounts, monthly statements, cash warehouses, important files, etc. The details are different. The annual inspection of each branch is generally presided over by the regional supervisor, mainly to check cash, inventory and personnel. As an ordinary customer, the district supervisor often checks the freshness, temperature and taste of food, whether the floor, ceiling, walls, tables and chairs are clean and hygienic, and the attitude and speed of the counter attendant in serving customers.
A complete training system
McDonald's attaches great importance to employee training and has established a relatively complete training system. This provides a reliable guarantee for franchisees to successfully operate McDonald's restaurants and shape the unified image of McDonald's brands. The training system of McDonald's is a combination of on-the-job training and off-the-job training. Off-the-job training is mainly completed by Hamburg University in Chicago. Hamburg University is the base for training branch managers and important employees. 65438-0992 The four managers of the first McDonald's restaurant in China, which opened in Beijing, all graduated from Hamburg University. The University of Hamburg offers two training courses. One is the Basic Operation Lecture Course (BOC), which aims to educate students on the methods of making products, production and quality management, and marketing management. Operation and data management and profit management; The other is the Advanced Operation Workshop (AOC), which is mainly used to train senior managers. Its contents include QSC V research, methods to improve profits, real estate, law, financial analysis and interpersonal relationships. At present, the training in Asia is completed at the University of Hamburg, Australia.
Joint advertising fund system
Setting up advertising fund is an important marketing strategy of McDonald's. Because most franchisees have only one or several stores, it is impossible to bear most of the advertising expenses, and together they can raise relatively rich advertising funds. In order to enable McDonald's to advertise in a wider range, McDonald's headquarters decided to establish a joint advertising fund system at 1966, and set up a joint advertising fund for McDonald's national franchisees. The funds come from franchisees and McDonald's direct stores participating in this plan, accounting for about 3%-4% of the total annual turnover. Maidang