In the design of exhibition hall, if we want to establish the overall visual pleasure, we must follow the principles and laws of aesthetics. Applying these principles can make the exhibition space have a good order. Order not only refers to the regularity of geometry, but also refers to the state of the whole part, that is, the relationship between the whole and its parts, and the relationship between the parts and the whole, which must be properly handled to produce a harmonious atmosphere of the whole.

These principles mainly include the following contents:

1. Equilibrium. This means that the images up and down or left and right don't have to be exactly the same, but the quality of this image must have the same feeling, mainly focusing on visual balance.

2. symmetry. Symmetry is often used in exhibition hall design. In addition to the symmetrical appearance, it also has a solemn, silent and stable aesthetic feeling. There are two kinds of symmetry, one is left-right symmetry, that is, the elements are evenly or similarly arranged on both sides of the central axis; The other is radial symmetry, and the same or the same radioactive elements are evenly arranged along the radiation line.

3. rhythm. Rhythm is the repetition of some visual elements, which changes the overall height and intensity.

4. Contrast. Contrast refers to the significant differences between elements, which can be used to highlight each other in order to achieve visual changes and rich functions.

5. proportion. This ratio is based on the length, width and height of an object, and shows the most perfect relationship among the three scales.

6. repeat it. Repetition refers to the repetition of the same or similar shapes with the same visual characteristics, so as to design a unified visual image.

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