1. User group: The so-called user group is what kind of people are using your product. The biggest difference between ToC and ToB is the different user groups. The users of ToC are basically individual users, and everyone is a distinct individual. It is obviously difficult or even impossible for your product to satisfy everyone's personality, and what we have to do is to grasp the * * * nature of the user group and satisfy them. In this regard, Zhang Xiaolong once said that products should satisfy people's greed, ignorance and anger. The so-called greed, stupidity and anger are a * * * nature of our public. If you design the function according to these three points, you are not far from a successful ToC product.

2. Usage scenario: The so-called usage scenario refers to what kind of environment and circumstances the user group uses your product. The user groups of ToB and ToC are different, and the usage scenarios of users are also very different. The different use environments of products determine the different needs of users, and what we need to do is not only to obtain * * * from the differences, but also to meet the relative needs of different users in different scenarios. For example, ToC users can use the scene at home or on the subway, and the scene is set in a sparsely populated desert. Therefore, when designing products, you should list all the scenarios as much as possible to meet the needs of users in different scenarios, so as to achieve the highest possible user satisfaction.

3. User demand: The so-called user demand refers to what users need and what functions your product provides to meet this demand. On the demand side, users have different needs for different products. The user demand of ToC is often the point that the product manager summarizes which functional products users need or the existing products can't meet the users through the investigation of the market and user groups in the early stage of the product. For example, mobile phone applications occupy more and more memory, and users need ready-to-use applications, so applets are born. In all these, no user will tell you what kind of products I need. Users will only tell you what problems I have encountered, and product managers need to investigate, analyze and design products to solve the problems and meet the needs.